Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s PDF full book. Access full book title Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s by James N. Dertouzos. Download full books in PDF and EPUB format.
Author: James N. Dertouzos
Publisher: Rand Corporation
ISBN: 0833035983
Category : Political Science
Languages : en
Pages : 115
Get Book Here
Book Description
The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data.
Author: James N. Dertouzos
Publisher: Rand Corporation
ISBN: 0833035983
Category : Political Science
Languages : en
Pages : 115
Get Book Here
Book Description
The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data.
Author: Harold O. Fried
Publisher: Oxford University Press
ISBN: 0199884803
Category : Business & Economics
Languages : en
Pages : 723
Get Book Here
Book Description
When Harold Fried, et al. published The Measurement of Productive Efficiency: Techniques and Applications with OUP in 1993, the book received a great deal of professional interest for its accessible treatment of the rapidly growing field of efficiency and productivity analysis. The first several chapters, providing the background, motivation, and theoretical foundations for this topic, were the most widely recognized. In this tight, direct update, these same editors have compiled over ten years of the most recent research in this changing field, and expanded on those seminal chapters. The book will guide readers from the basic models to the latest, cutting-edge extensions, and will be reinforced by references to classic and current theoretical and applied research. It is intended for professors and graduate students in a variety of fields, ranging from economics to agricultural economics, business administration, management science, and public administration. It should also appeal to public servants and policy makers engaged in business performance analysis or regulation.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 546
Get Book Here
Book Description
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309085314
Category : Social Science
Languages : en
Pages : 343
Get Book Here
Book Description
Recruiting an all-volunteer military is a formidable task. To successfully enlist one eligible recruit, the Army must contact approximately 120 young people. The National Research Council explores the various factors that will determine whether the military can realistically expect to recruit an adequate fighting force-one that will meet its upcoming needs. It also assesses the military's expected manpower needs and projects the numbers of youth who are likely to be available over the next 20 years to meet these needs. With clearly written text and useful graphics, Attitudes, Aptitudes, and Aspirations of American Youth offers an overview of important issues for military recruiters, touching on a number of important topics including: sex and race, education and aptitude, physical and moral attributes, and military life and working conditions. In addition, the book looks at how a potential recruit would approach the decision to enlist, considering personal, family, and social values, and the options for other employment or college. Building on the need to increase young Americans' "propensity to enlist," this book offers useful recommendations for increasing educational opportunities while in the service and for developing advertising strategies that include concepts of patriotism and duty to country. Of primary value to military policymakers, recruitment officers, and analysts, Attitudes, Aptitudes, and Aspirations of American Youth will also interest social scientists and policy makers interested in youth trends.
Author: William W. Cooper
Publisher: Springer Science & Business Media
ISBN: 0387291229
Category : Business & Economics
Languages : en
Pages : 354
Get Book Here
Book Description
Introduction to Data Envelopment Analysis and Its Uses: With DEA-Solver Software and References has been carefully designed by the authors to provide a systematic introduction to DEA and its uses as a multifaceted tool for evaluating problems in a variety of contexts. The authors have been involved in DEA's development from the beginning. William Cooper (with Abraham Charnes and Edwardo Rhodes) is a founder of DEA. Lawrence Seiford and Kaoru Tone have been actively involved as researchers and practitioners from its earliest beginnings. All have been deeply involved in uses of DEA in practical applications as well as in the development of its basic theory and methodologies. The result is a textbook grounded in authority, experience and substance.
Author:
Publisher: DIANE Publishing
ISBN: 1428942483
Category :
Languages : en
Pages : 36
Get Book Here
Book Description
Author: William W. Cooper
Publisher: Springer Science & Business Media
ISBN: 0387452834
Category : Business & Economics
Languages : en
Pages : 492
Get Book Here
Book Description
This volume systematically details both the basic principles and new developments in Data Envelopment Analysis (DEA), offering a solid understanding of the methodology, its uses, and its potential. New material in this edition includes coverage of recent developments that have greatly extended the power and scope of DEA and have lead to new directions for research and DEA uses. Each chapter accompanies its developments with simple numerical examples and discussions of actual applications. The first nine chapters cover the basic principles of DEA, while the final seven chapters provide a more advanced treatment.
Author: United States. Congress. Senate. Committee on Armed Services
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 546
Get Book Here
Book Description
Author: United States. Congress. House. Committee on Armed Services
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1052
Get Book Here
Book Description
Author: Fred Young Phillips
Publisher: Springer Science & Business Media
ISBN: 1461536006
Category : Business & Economics
Languages : en
Pages : 580
Get Book Here
Book Description
This volume, Systems and Management Science by Extremal Methods, is the second in a series dedicated to honoring and extending the work of Abraham Charnes. The first volume, entitled Extremal Methods and Systems Analysis (Springer Verlag, Berlin, 1980), was edited by A.V. Fiacco and K.O. Kortanek. Subtitled "An International Symposium on the Occasion of Abraham Charnes' Sixtieth Birthday," this first volume consisted of a selection from papers presented at a conference in honor of Professor Charnes held at The University of Texas at Austin in September 1977. This second volume consists of papers, to be described more fully below, that were presented in a similar 2 conference held at the IC Institute of The University of Texas at Austin, Texas, in October of 1987, to honor Dr. Charnes on his seventieth birthday. All these papers were written by scholars and scientists whose own work has been affected by the contributions of this distinguished scholar and educator over a long period of time.
