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Author: Regina Lee Blaszczyk
Publisher: Wiley-Blackwell
ISBN:
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
This startlingly original and highly readable volume adds a new richness and depth to an element of U.S. history that is all too often taken for granted. In American Consumer Society, Regina Lee Blaszczyk examines the emergence of consumerism in the Victorian era, and, in tracing its evolution over the next 140 years, shows how the emergence of a mass market was followed by its fragmentation. Niche marketing focused on successive waves of new consumers as each made its presence known: Irish immigrants, urban African Americans, teenagers, computer geeks, and soccer moms, to name but a few. Blaszczyk demonstrates that middle-class consumerism is an intrinsic part of American identity, but exactly how consumerism reflected that identity changed over time. Initially driven to imitate those who had already achieved success, Americans eventually began to use their purchases to express themselves. This led to a fundamental change in American culture—one in which the American reverence for things was replaced by a passion for experiences. New Millennium families no longer treasured exquisite china or dress in fine clothes, but they’ll spare no expense on being able to make phone calls, retrieve emails, watch ESPN, or visit web sites at any place, any time. Victorian mothers just wouldn’t understand. Using materials and techniques from business history, art history, anthropology, sociology, material culture, and good story-telling, this lavishly illustrated and highly thoughtful narrative offers a compelling re-interpretation of American culture through the lens of consumerism, making it perfect for use not only as supplementary reading in the U.S. survey, but also for a variety of courses in Business, Culture, Economics, Marketing, and Fashion and Design history.
Author: Regina Lee Blaszczyk
Publisher: Wiley-Blackwell
ISBN:
Category : Business & Economics
Languages : en
Pages : 388
Get Book Here
Book Description
This startlingly original and highly readable volume adds a new richness and depth to an element of U.S. history that is all too often taken for granted. In American Consumer Society, Regina Lee Blaszczyk examines the emergence of consumerism in the Victorian era, and, in tracing its evolution over the next 140 years, shows how the emergence of a mass market was followed by its fragmentation. Niche marketing focused on successive waves of new consumers as each made its presence known: Irish immigrants, urban African Americans, teenagers, computer geeks, and soccer moms, to name but a few. Blaszczyk demonstrates that middle-class consumerism is an intrinsic part of American identity, but exactly how consumerism reflected that identity changed over time. Initially driven to imitate those who had already achieved success, Americans eventually began to use their purchases to express themselves. This led to a fundamental change in American culture—one in which the American reverence for things was replaced by a passion for experiences. New Millennium families no longer treasured exquisite china or dress in fine clothes, but they’ll spare no expense on being able to make phone calls, retrieve emails, watch ESPN, or visit web sites at any place, any time. Victorian mothers just wouldn’t understand. Using materials and techniques from business history, art history, anthropology, sociology, material culture, and good story-telling, this lavishly illustrated and highly thoughtful narrative offers a compelling re-interpretation of American culture through the lens of consumerism, making it perfect for use not only as supplementary reading in the U.S. survey, but also for a variety of courses in Business, Culture, Economics, Marketing, and Fashion and Design history.
Author: Regina Lee Blaszczyk
Publisher: MIT Press
ISBN: 0262017776
Category : Technology & Engineering
Languages : en
Pages : 397
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Book Description
A history of color and commerce from haute couture to automobile showrooms to interior design. When the fashion industry declares that lime green is the new black, or instructs us to “think pink!,” it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue. It is the latest development of a color revolution that has been unfolding for more than a century. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. Blaszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These “color stylists,” “color forecasters,” and “color engineers” helped corporations understand the art of illusion and the psychology of color. Blaszczyk describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with Ford's all-black Model T and when housewares became available in a range of brilliant hues. She explains the process of color forecasting—not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey. Today professional colorists are part of design management teams at such global corporations as Hilton, Disney, and Toyota. The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers.
Author: Terrence H. Witkowski
Publisher: Routledge
ISBN: 131738542X
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads. These threads recount the assignment of meaning to possessions and consumption, the gendered ideology and allocation of consumption roles, and resistance through anti-consumption thought and action. Brief but scholarly, this book provides a thought provoking, introduction to the topic of American consumption history informed by research in consumer culture theory. By examining and explaining the core phenomenon of product consumption and its meaning in the changing lives of Americans over time, it provides a valuable contribution to the literature on the subjects of consumption and its causes and consequences. Readable and insightful, it will be of interest to scholars and advanced students in consumer behaviour, advertising, and marketing and business history.
Author: H. Berghoff
Publisher: Springer
ISBN: 1137013001
Category : History
Languages : en
Pages : 458
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Book Description
Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural history, gender history, intellectual history, anthropology, and even environmental history can help us decode modern consumer societies.
Author: Thomas K. McCraw
Publisher: John Wiley & Sons
ISBN: 1119097290
Category : History
Languages : en
Pages : 407
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Book Description
Tells the story of how America’s biggest companies began, operated, and prospered post-World War I This book takes the vantage point of people working within companies as they responded to constant change created by consumers and technology. It focuses on the entrepreneur, the firm, and the industry, by showing—from the inside—how businesses operated after 1920, while offering a good deal of Modern American social and cultural history. The case studies and contextual chapters provide an in-depth understanding of the evolution of American management over nearly 100 years. American Business Since 1920: How It Worked presents historical struggles with decision making and the trend towards relative decentralization through stories of extraordinarily capable entrepreneurs and the organizations they led. It covers: Henry Ford and his competitor Alfred Sloan at General Motors during the 1920s; Neil McElroy at Procter & Gamble in the 1930s; Ferdinand Eberstadt at the government’s Controlled Materials Plan during World War II; David Sarnoff at RCA in the 1950s and 1960s; and Ray Kroc and his McDonald’s franchises in the late twentieth century and early twenty-first; and more. It also delves into such modern success stories as Amazon.com, eBay, and Google. Provides deep analysis of some of the most successful companies of the 20th century Contains topical chapters covering titans of the 2000s Part of Wiley-Blackwell’s highly praised American History Series American Business Since 1920: How It Worked is designed for use in both basic and advanced courses in American history, at the undergraduate and graduate levels.
Author: Sandy Black
Publisher: A&C Black
ISBN: 1472577434
Category : Social Science
Languages : en
Pages : 732
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Book Description
The Handbook of Fashion Studies identifies an innovative spectrum of thematic approaches, key strands and interdisciplinary concepts that continue to push forward the boundaries of fashion studies. The book is divided into seven sections: Fashion, Identity and Difference; Spaces of Fashion; Fashion and Materiality; Fashion, Agency and Policy; Science, Technology and New fashion; Fashion and Time and, Sustainable Fashion in a Globalised world. Each section consists of approximately four essays authored by established researchers in the field from the UK, USA, Netherlands, Sweden, Canada and Australia. The essays are written by international subject specialists who each engage with their section's theme in the light of their own discipline and provide clear case-studies to further knowledge on fashion. This consistency provides clarity and permits comparative analysis. The handbook will be essential reading for students of fashion as well as professionals in the industry.
Author: Gary W. Reichard
Publisher: John Wiley & Sons
ISBN: 1118934377
Category : History
Languages : en
Pages : 261
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Book Description
Deadlock and Disillusionment: American Politics Since 1968 is an insightful consideration of the events people, and policy debates that have shaped and continue to influence, even control, the current political era. Rejects conventional wisdom that the dominant force shaping recent American politics in the last half century has been the "rise of the Right" Considers the achievements and frustrations of each administration, from Nixon to Obama, in its assessment of contemporary U.S. politics Features authorship by an expert scholar in the field who takes a thematic rather than a partisan approach to recent American politics Offers a concise, comprehensive, and thoroughly up-to-date synthesis of the literature in the field and concludes with a comprehensive bibliographical essay, an aid to student research
![American Political Culture [3 volumes] PDF](https://books.google.com/books/content/images/frontcover/oRjOEAAAQBAJ?fife=w80-h100)
Author: Michael Shally-Jensen
Publisher: Bloomsbury Publishing USA
ISBN: 1610693787
Category : Political Science
Languages : en
Pages : 1378
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Book Description
This all-encompassing encyclopedia provides a broad perspective on U.S. politics, culture, and society, but also goes beyond the facts to consider the myths, ideals, and values that help shape and define the nation. Demonstrating that political culture is equally rooted in public events, internal debates, and historical experiences, this unique, three-volume encyclopedia examines an exceptionally broad range of factors shaping modern American politics, including popular belief, political action, and the institutions of power and authority. Readers will see how political culture is shaped by the attitudes, opinions, and behaviors of Americans, and how it affects those things in return. The set also addresses the issue of American "exceptionalism" and examines the nation's place in the world, both historically and in the 21st century. Essays cover pressing matters like congressional gridlock, energy policy, abortion politics, campaign finance, Supreme Court rulings, immigration, crime and punishment, and globalization. Social and cultural issues such as religion, war, inequality, and privacy rights are discussed as well. Perhaps most intriguingly, the encyclopedia surveys the fierce ongoing debate between different political camps over the nation's historical development, its present identity, and its future course. By exploring both fact and mythology, the work will enable students to form a broad yet nuanced understanding of the full range of forces and issues affecting—and affected by—the political process.
Author: Sally G. McMillen
Publisher: John Wiley & Sons
ISBN: 1119147743
Category : History
Languages : en
Pages : 202
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Book Description
The third edition of Southern Women relays the historical narrative of both black and white women in the patriarchal South. Covering primarily the years between 1800 and 1865, it shows the strengths and varied experiences of these women—on plantations, small farms, in towns and cities, in the Deep South, the Upper South, and the mountain South. It offers fascinating information on family life, sexuality, and marriage; reproduction and childrearing; education and religion; women and work; and southern women and the Confederacy. Southern Women: Black and White in the Old South, Third Edition distills and incorporates recent scholarship by historians. It presents a well-written, more complicated, multi-layered picture of Southern women’s lives than has ever been written about before—thanks to its treatment of current, relevant historiographical debates. The book also: Includes new scholarship published since the second edition appeared Pays more attention to women in the Deep South, especially the experiences of those living in Louisiana and Mississippi Is part of the highly successful American History Series The third edition of Southern Women: Black and White in the Old South will serve as a welcome supplementary text in college or community-college-level survey courses in U.S., Women’s, African-American, or Southern history. It will also be useful as a reference for graduate seminars or colloquia.
Author: Danielle Sarver Coombs
Publisher: Bloomsbury Publishing USA
ISBN: 0313392455
Category : Social Science
Languages : en
Pages : 1075
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Book Description
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
