African Luxury Branding

African Luxury Branding PDF Author: Mehita Iqani
Publisher: Taylor & Francis
ISBN: 1000814181
Category : Business & Economics
Languages : en
Pages : 80

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Book Description
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding. Building on literature examining the aesthetics and politics of African luxury, this book demonstrates how leading African luxury brands create visual material speaking to complex sensibilities of culture, nature, and future. Iqani shows how powerful brand narratives and strategies reveal ethical and ideological messages that function to re-position Africa in an increasingly congested global marketplace of ideas. In acknowledging that there is a strong political validity to recognizing the importance of African brands staking their claim in luxury, this book also problematizes the role these brands play in the promotion of luxury discourses, advancing the project of capitalism and their contribution to broader patterns of inequality. Shedding new light not only on luxury branding strategies but also on the idea of a luxurious global “Africanicity” and on the complex cultural politics of South Africa, African Luxury Branding will be of interest to advanced students and researchers in disciplines, including Critical Advertising Studies, African Studies, Media and Communications.

African Luxury Branding

African Luxury Branding PDF Author: Mehita Iqani
Publisher: Taylor & Francis
ISBN: 1000814181
Category : Business & Economics
Languages : en
Pages : 80

Get Book Here

Book Description
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding. Building on literature examining the aesthetics and politics of African luxury, this book demonstrates how leading African luxury brands create visual material speaking to complex sensibilities of culture, nature, and future. Iqani shows how powerful brand narratives and strategies reveal ethical and ideological messages that function to re-position Africa in an increasingly congested global marketplace of ideas. In acknowledging that there is a strong political validity to recognizing the importance of African brands staking their claim in luxury, this book also problematizes the role these brands play in the promotion of luxury discourses, advancing the project of capitalism and their contribution to broader patterns of inequality. Shedding new light not only on luxury branding strategies but also on the idea of a luxurious global “Africanicity” and on the complex cultural politics of South Africa, African Luxury Branding will be of interest to advanced students and researchers in disciplines, including Critical Advertising Studies, African Studies, Media and Communications.

Africa in Fashion

Africa in Fashion PDF Author: Ken Kweku Nimo
Publisher: Laurence King
ISBN: 9781913947958
Category : Design
Languages : en
Pages : 200

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Book Description
Africa Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of pioneering and contemporary African brands. Part One retells the history of African fashion, exploring Africa's textile traditions, artisanship in jewelry and embellishment and the continent's role as a global resource. The second part presents a New Africa and examines the promise and potential of Africa's markets, while challenging stereotypes and the concept of European hegemony in the realm of luxury fashion. It also spotlights Africa's unique position as the global industry shifts towards a more sustainable future. The third and final part ushers the reader into the spectacular world of African fashion today. It showcases a carefully curated set of the continent's most dynamic brands and, through interviews with prominent and inspiring designers, offers rare insight into their ethos and design practice.

African Luxury

African Luxury PDF Author: Mehita Iqani
Publisher: Intellect (UK)
ISBN: 9781783209934
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Moving far beyond predominant views of Africa as a place to be "saved," and even more recent celebratory formulations of it as "rising," African Luxury: Aesthetics and Politics highlights and critically interrogates the visual and material cultures of lavish and luxurious consumption already present on the continent. Methodologically, conceptually, and analytically, the collection dismantles taken-for-granted ideas that the West is the source and focus of high-end and hyper-desirable material cultures. It explores what the culture of consumption means in Africa in both historical and contemporary contexts, studying diverse luxury phenomena including fashion advertising, reality television, retail, gendered consumption, and gardening to re-center the discussion on existing contemporary luxury cultures across the continent. Moving far beyond predominant views of Africa as a place to be 'saved', and even more recent celebratory formulations of it as 'rising', African Luxury: Aesthetics and Politics highlights and critically interrogates the visual and material cultures of lavish and luxurious consumption already present on the continent. Methodologically, conceptually and analytically, the collection dismantles taken-for-granted ideas that the West is the source and focus of high-end and hyper-desirable material cultures. It explores what the culture of consumption means in Africa in both historical and contemporary contexts, studying diverse luxury phenomena including fashion advertising, reality television, retail, gendered consumption and gardening to re-centre the discussion on existing contemporary luxury cultures across the continent.

Luxury Hotels Asia/Pacific

Luxury Hotels Asia/Pacific PDF Author: Martin Nicholas Kunz
Publisher: Te Neues Publishing Group
ISBN: 3823845934
Category : Architecture
Languages : en
Pages : 220

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Book Description
This sumptuously illustrated, beautifully produced coffee-table book is the second in teNeues' "Luxury" series. Here is a book on hotels that offer the best in style, service, and design - on the most luxurious hotels in the world! Luxury need not be defined in terms of richly decorated formality and the hotels featured in these pages, whether in Australia and New Zealand or in far-flung locales across Asia, have been chosen for their distinctive architecture and the tastefulness and simplicity of their interior design. Turn the pages of this elegant fantasy book and let your dreams unfold! 7Sumptuously illustrated full color profiles of hotels across Asia and the Pacific that offer the best in style, service, and design. 7The newest in teNeues' series of beautifully produced coffee-table books on the most luxurious hotels in the world.

Safari Style

Safari Style PDF Author: Melissa Biggs Bradley
Publisher:
ISBN: 9780865653863
Category : Travel
Languages : en
Pages : 352

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Book Description
Stunning photographic volume showcasing the stylistic diversity of Africa's foremost luxury and eco-safari lodges Safari Style unveils Africa's new generation of camps and lodges in a lavish volume of spectacular photographs. The book captures the astonishing settings and design ingenuity of the 21st-century safari destination--from the classic lodges of Kenya to the indulgent resorts of South Africa and the inspired eco-designed camps of Rwanda. Handpicked for their outstanding locations in wildlife enclaves, and for their distinctly regional architecture and interiors, these special properties represent the ultimate African encounter. Drawing on the early 20th-century tradition of the safari, they have reinvigorated the experience with access to parts of Africa previously out of bounds, notably Rwanda, Namibia, and Zimbabwe. These new camps and lodges reinvent the safari and represent a fresh approach to wildlife conservation involving local population -Bound in metallic cloth with velvet flocking

Modernizing VATs in Africa

Modernizing VATs in Africa PDF Author: Sijbren Cnossen
Publisher:
ISBN: 0198844077
Category : Business & Economics
Languages : en
Pages : 366

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Book Description
This book provides a comprehensive survey and analysis of VATs in Africa. It enables policymakers and students to examine Africa's VAT systems and to ascertain how it can be modernized to finance human and economic development.

Caravans of Gold, Fragments in Time

Caravans of Gold, Fragments in Time PDF Author: Kathleen Bickford Berzock
Publisher: Princeton University Press
ISBN: 069118268X
Category : Art
Languages : en
Pages : 313

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Book Description
Issued in conjunction with the exhibition Caravans of Gold, Fragments in Time, held January 26, 2019-July 21, 2019, Mary and Leigh Block Museum of Art, Northwestern University, Evanston, Illinois.

A Discourse on African Philosophy

A Discourse on African Philosophy PDF Author: Christian B. N. Gade
Publisher: Lexington Books
ISBN: 1498512267
Category : Philosophy
Languages : en
Pages : 121

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Book Description
Many have argued that ubuntu was a formative influence on the post-apartheid Truth and Reconciliation Commission (TRC), South Africa’s famous transitional justice mechanism. A Discourse on African Philosophy: A New Perspective on Ubuntu and Transitional Justice in South Africa challenges and contextualizes this view in a way that not only provides new findings and reflections on ubuntu and the TRC, but also contributes to the field of African philosophy. One of Christian B. N. Gade’s key findings, founded on qualitative interviews in South Africa, is that some former TRC commissioners and committee members question the importance of ubuntu in the TRC process. Another is that there are several differing and historically developing interpretations of ubuntu, some of which have evident political implications and reflect non-factual and creative uses of history. Thus ubuntu is not a shared cultural heritage, in the ethnophilosophical sense of a static property characterizing a group. In fact, throughout this book Gade argues that the ethnophilosophical approach to African philosophy as a static group property is highly problematic. Gade’s research presents an alternative collective discourse on African philosophy (“collective” in the sense that it does not focus on any single individual in particular) that takes differences, historical developments, and social contexts seriously. This book will be of interest to scholars in African philosophy, transitional justice, politics and cultural heritage, and law in South Africa.

Sustainable Approaches in Textiles and Fashion

Sustainable Approaches in Textiles and Fashion PDF Author: Subramanian Senthilkannan Muthu
Publisher: Springer Nature
ISBN: 9811908745
Category : Science
Languages : en
Pages : 238

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Book Description
This second volume in this set of books discusses various sustainable approaches in textiles and the fashion sector with a focus on consumerism and the supply chain. Sustainability is one of the important aspects in today’s industrial context, and is no exception to textiles and fashion. Sustainability and strict adherence to the principles of sustainability has become as one of the essential needs again for any industrial sector including textiles and fashion. There are countless measures in terms of various approaches to make the textiles and fashion sector sustainable. These measures, but not limited to, ranging from innovating and implementing new fibres and raw materials, introducing innovative manufacturing methods, chemicals, processes to focus on all the possible stages of a textile product’s life cycle from cradle to grave. These approaches include making the textiles and fashion sector circular and also development of new products from sustainable raw materials/processes or combination of both.

Africans in the Old South

Africans in the Old South PDF Author: Randy J. Sparks
Publisher: Harvard University Press
ISBN: 0674495160
Category : History
Languages : en
Pages : 217

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Book Description
The Atlantic slave trade was the largest forced migration in history, and its toll in lives damaged or destroyed is incalculable. Most of those stories are lost to history, making the few that can be reconstructed critical to understanding the trade in all its breadth and variety. Randy J. Sparks examines the experiences of a range of West Africans who lived in the American South between 1740 and 1860. Their stories highlight the diversity of struggles that confronted every African who arrived on American shores. The subjects of Africans in the Old South include Elizabeth Cleveland Hardcastle, the mixed-race daughter of an African slave-trading family who invested in South Carolina rice plantations and slaves, passed as white, and integrated herself into the Lowcountry planter elite; Robert Johnson, kidnapped as a child and sold into slavery in Georgia, who later learned English, won his freedom, and joined the abolition movement in the North; Dimmock Charlton, who bought his freedom after being illegally enslaved in Savannah; and a group of unidentified Africans who were picked up by a British ship in the Caribbean, escaped in Mobile’s port, and were recaptured and eventually returned to their homeland. These exceptional lives challenge long-held assumptions about how the slave trade operated and who was involved. The African Atlantic was a complex world characterized by constant movement, intricate hierarchies, and shifting identities. Not all Africans who crossed the Atlantic were enslaved, nor was the voyage always one-way.