Addicted Customers How to Get Them Hooked on Your Company PDF Download
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Author:
Publisher: John Todor
ISBN: 1934198331
Category :
Languages : en
Pages : 249
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Book Description
Author:
Publisher: John Todor
ISBN: 1934198331
Category :
Languages : en
Pages : 249
Get Book Here
Book Description
Author: Nir Eyal
Publisher: Penguin
ISBN: 0698190661
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Author: David Frederick Ross
Publisher: CRC Press
ISBN: 1420064983
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It‘s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th
Author: John I. Todor
Publisher: John Todor
ISBN: 1934198374
Category : Business networks
Languages : en
Pages : 93
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Book Description
Businesses and business people with out a visible and credible web 2.0 or social media presence are losing out. This book take them, step-by-step through the process of being both visible and credible. Web 2.0 and social media are impacting businesses in a profound way - they are rapidly becoming the primary source of influence over customer purchase decisions and much of this influence comes from customer-generated content. Businesses and business people who cannot be vetted online are missing opportunities with high-quality customers. A traditional website is not enough.
Author: Michael Moss
Publisher: Random House
ISBN: 0812997301
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
NEW YORK TIMES BESTSELLER • From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. “The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important.”—Charles Duhigg, author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize–winning investigative reporter Michael Moss sets out to answer these questions—and to find the true peril in our food. Moss uses the latest research on addiction to uncover what the scientific and medical communities—as well as food manufacturers—already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry—including major companies like Nestlé, Mars, and Kellogg’s—has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.
Author: David Frederick Ross
Publisher: CRC Press
ISBN: 1040079989
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
It is almost impossible to conceive of the concept and practical application of supply chain management (SCM) without linking it to the enabling power of today‘s information technologies. Building upon the foundations of the first edition, Introduction to Supply Chain Management Technologies, Second Edition details the software toolsets and suites
Author: Adam Alter
Publisher: Penguin
ISBN: 0735222843
Category : Social Science
Languages : en
Pages : 370
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Book Description
“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.
Author: John I. Todor
Publisher:
ISBN: 9781934198315
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Much has been written and discussed about building stronger customer relationships, especially in relation to trust and loyalty. But a huge component has been missing, until now. ADDICTED CUSTOMERS provides information seen nowhere else. Based on solid research in psychology, combined with real world methodologies, you will learn: - The two distinct buying personalities that customers employ - How to help avoid the triggers that "turn on" the less desirable personality - Strategies to engage the personality that leads to loyalty and commitment - The psychological prinicples that underlie compelling customer experiences - Real world examples of successful companies that apply these principles
Author: Nicole M. Avena
Publisher: Union Square & Co.
ISBN: 1454947810
Category : Health & Fitness
Languages : en
Pages : 183
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Book Description
Break free from sugar addiction and take control of your health. In Sugarless, pioneering neuroscientist Dr. Nicole Avena provides a revolutionary step-by-step plan to help readers curb sweet cravings and quit sugar once and for all. With surprising sources of hidden sugars exposed, Dr. Avena’s 7-step program empowers you to overcome sugar addiction by identifying sugar traps, taming your sweet tooth, and breaking the vicious diet cycle. Backed by over 100 studies, Dr. Avena reveals how processed foods with refined sugars can be even more addictive than illicit drugs. She dispels myths blaming lack of willpower, and proves biologically how sugar affects the brain. With a foreword by Dr. Daniel Amen and 30 sugar-free recipes, this book provides the perfect blueprint for your sugar detox. Hailed as the first to study sugar addiction, Dr. Avena is the world's foremost authority on the topic. Her blend of compelling research and actionable solutions makes embarking on your own sugar detox for beginners straightforward. Simply follow her advice to feel more in control, stop craving sugar, and start feeling healthier. Key Features: Science-backed 7-step program to reduce sugar consumption 30 delicious sugar-free recipes Foreword by Dr. Daniel Amen, 12-time New York Times bestselling author and integrative psychiatrist Surprising sources of hidden sugars revealed Tools to resist sweet cravings and manage sugar withdrawal Practical plan to break the cycle for good
Author: David Cannane
Publisher: AuthorHouse
ISBN: 1438928084
Category :
Languages : en
Pages : 414
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Book Description
The Hook and I describes a 12-Step Recovery Program using traditional Catholic spirituality in an integrated approach that restores the entire 12-step recovery concept to its original Catholic roots in order to attack addictions by addressing the weaknesses of the soul, especially against "The Hook". More than a method to simply conquer an addiction, this technique of struggling against a "Hook" is used, first of all, to overcome the addiction, second, to grow in sanctity by striving for perfection and holiness, and thirdly, to give God glory for the graces He lovingly bestows on souls struggling against addictions. "The Hook", which can be any sinful addiction, is that primary means by which Satan uses to pull souls from the waters of sanctifying grace. The Hook is as much a permanent part of the soul as the temperament so that it can never really be removed; we can only cut the "fishing line of temptation" and to trim it as close to the hook as possible so that we are rarely, if ever, "reeled in" to the state of sin again. Written in conversational style yet true to Catholic teaching, "The Hook and I" covers the fight against a hook every step of the way, from "running aground" through each of the steps necessary to strengthen the soul to gain mastery over the Hook to the subsequent stages of using the success against the Hook as the springboard to holiness and the pursuit of perfection. "The Hook and I" was written as an apostolate of the Blessed Margaret Family Help Center, Inc, a non-profit 501(c)3 corporation to help families, both in and out of crisis, using traditional Catholic teachings. All royalties from the sale of The Hook and I go to finance the Center's activities.
