Hooked

Hooked PDF Author: Nir Eyal
Publisher: Penguin
ISBN: 0698190661
Category : Business & Economics
Languages : en
Pages : 203

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Book Description
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Hooked

Hooked PDF Author: Nir Eyal
Publisher: Penguin
ISBN: 0698190661
Category : Business & Economics
Languages : en
Pages : 203

Get Book Here

Book Description
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Hooked

Hooked PDF Author: Emily McIntire
Publisher:
ISBN: 9781737508373
Category :
Languages : en
Pages : 338

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Book Description
He wants revenge, but he wants her more. Once Upon A Time, there was a little boy. His belly full of laughter, his life full of joy. Until one day, something changed; stripped his innocence away. The hole inside making space for the devil to come and play. His dreams gone forever, he grew up way too fast. An endless night of crocodiles, and watches made of glass. He grew into a villain, the taste of vengeance on his tongue. Craving to make his enemies pay for the misdeeds they had done. Instead he found a darling girl, and refused to let her go. For what better way to make the man pay, than to steal his little shadow. *Hooked is a full-length, complete standalone and the first in The Never After Series: A collection of fractured fairy tales where the villains get the happy ever after. This is a DARK Contemporary romance (not fantasy) featuring mature themes and content that may not be suitable for all audiences. Reader discretion is advised.*

Hooked

Hooked PDF Author: Michael Moss
Publisher: Random House
ISBN: 0812997301
Category : Business & Economics
Languages : en
Pages : 278

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Book Description
NEW YORK TIMES BESTSELLER • From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. “The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important.”—Charles Duhigg, author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize–winning investigative reporter Michael Moss sets out to answer these questions—and to find the true peril in our food. Moss uses the latest research on addiction to uncover what the scientific and medical communities—as well as food manufacturers—already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry—including major companies like Nestlé, Mars, and Kellogg’s—has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.

Hooked

Hooked PDF Author: Joe S. McIlhaney, Jr.
Publisher: Moody Publishers
ISBN: 1575673983
Category : Family & Relationships
Languages : en
Pages : 177

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Book Description
Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.

Hooked

Hooked PDF Author: Tommy Greenwald
Publisher:
ISBN: 1596439963
Category : Juvenile Fiction
Languages : en
Pages : 37

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Book Description
A boy and his dad discover all they have in common on a fishing trip in this sweet picture book about father-son bonding.

Get Hooked

Get Hooked PDF Author: Kim P. Werker
Publisher: Random House Digital, Inc.
ISBN: 9780823050925
Category : Crocheting
Languages : en
Pages : 102

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Book Description
Crochet is the "next big thing" in crafts and DIY fashion, already a trend with teens and a staple of current clothing trends. The trendy, simple projects in GET HOOKED will entice even the coolest young person. Clear, starting-from-scratch directions begin with how to hold the hook and where to put the yarn, then move with lightning speed to the good stuff--actually making crocheted items to wear and to share. Extra sections show teens how to make their own hook holders, plan crochet groups, pick fun movies to crochet by, stretch their fingers to keep them nimble, and even crochet for charity. Add the low, low cover price, and stand back as hordes of teens rush to Get Hooked! Projects Include; Friendship Wrist Cuffs Key Chain Baubles Blossom Belt Green Leaf Tote Sushi Roll Pillow Fingerless Punk Gloves Fingerless Prom Gloves Cheer-Me-Up Pillow Je T Aime Beret Star Power Purse Bracelet Baglet Beaded Bookmark Chunky Scarf Pleated Miniskirt Hipster Head Scarf Beauty Bin & Ring Cave And More!

Hooked

Hooked PDF Author: Lonny Shavelson
Publisher: The New Press
ISBN: 1565847792
Category : Medical
Languages : en
Pages : 322

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Book Description
Shavelson is a physician and journalist who followed five addicts through various drug rehabilitation programs in California. Their stories, often told in their own words and punctuated by bandw photos Shavelson took as the five traversed the system and the streets, highlight the links between drug addiction, mental illness, and trauma, including child abuse. Shavelson argues for an integrated approach to drug treatment that addresses the fundamental causes of drug abuse, not just its outward symptoms and behaviors. c. Book News Inc.

Hooked

Hooked PDF Author: Sutton Foster
Publisher: Hachette UK
ISBN: 1538734273
Category : Biography & Autobiography
Languages : en
Pages : 209

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Book Description
From the 2-time Tony Award-winner and the star of TV’s Younger, funny and intimate stories and reflections about how crafting has kept her sane while navigating the highs and lows of family, love, and show business (and how it can help you, too). Whether she’s playing an “age-defying” book editor on television or dazzling audiences on the Broadway stage, Sutton Foster manages to make it all look easy. How? Crafting. From the moment she picked up a cross stitch needle to escape the bullying chorus girls in her early performing days, she was hooked. Cross stitching led to crocheting, crocheting led to collages, which led to drawing, and so much more. Channeling her emotions into her creations centered Sutton as she navigated the significant moments in her life and gave her tangible reminders of her experiences. Now, in this charming and poignant collection, Sutton shares those moments, including her fraught relationship with her agoraphobic mother; a painful divorce splashed on the pages of the tabloids; her struggles with fertility; the thrills she found on the stage during hit plays like Thoroughly Modern Millie, Anything Goes, and Violet; her breakout TV role in Younger; and the joy of adopting her daughter, Emily. Accompanying the stories, Sutton has included crochet patterns, recipes, and so much more! Witty and poignant, Hooked will leave readers entertained as well as inspire them to pick up their own cross stitch needles and paintbrushes.

Hooked

Hooked PDF Author: A.C. Wise
Publisher: Titan Books (US, CA)
ISBN: 1789096847
Category : Fiction
Languages : en
Pages : 286

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Book Description
A dark, gorgeous reimagining about what happened to Captain Hook after Neverland from the bestselling author of Wendy, Darling – filled with eerie suspense and heart-breaking anguish Once invited, always welcome. Once invited, never free. Captain James Hook, the immortal pirate of Neverland, has died a thousand times. Drowned, stabbed by Peter Pan’s sword, eaten by the beast swimming below the depths, yet James was resurrected every time by one boy’s dark imagination. Until he found a door in the sky, an escape. And he took the chance no matter the cost. Now in London twenty-two years later, Peter Pan’s monster has found Captain Hook again, intent on revenge. But a chance encounter leads James to another survivor of Neverland. Wendy Darling, now a grown woman, is the only one who knows how dark a shadow Neverland casts, no matter how far you run. To vanquish Pan’s monster once and for all, Hook must play the villain one last time… Exploring themes of grief, survivor's guilt and healing broken bonds, Hooked is a modern-day Peter Pan story, perfect for fans of retellings, Christina Henry and V.E. Schwab.

Scarred

Scarred PDF Author: Emily McIntire
Publisher:
ISBN:
Category :
Languages : en
Pages : 380

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Book Description
Once Upon A Time, There was a king who passed. He left behind two sons, one beloved and one outcast. The older of the two was set to take the throne, but before he could, he had to find a queen to call his own. The younger one was known to be unruly and unhinged. The chosen queen was warned to keep far away from him. Beautiful and cunning, in the light is where she stayed. But late at night, it was the shadowed lands in which she played. Mistakes were made and secrets forged; forgetting duty and her sense. And while the new king had her hand, her heart belonged to the scarred prince. *Scarred is a dark royal romance. It is not a retelling, and it is not fantasy. It has mature situations and themes which may be considered triggers for some. Reader discretion is advised.*