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Author: Punitha Sinnappan
Publisher: Business Science Reference
ISBN: 9781668481400
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
"This book aims to offer a comprehensive analysis of green consumerism, taking into account the diversity of views and debates surrounding the ideology. The diversity of topics and multidisciplinary viewpoints will offer an insightful overview of the nature of green consumerism, its manifestations, issues, and practices. The book will help readers develop an understanding of what constitutes green consumerism and how it has evolved. It will also address both the challenges and opportunities exist within green consumerism across various industries for the betterment of the future. The book concentrates on prior works that have been central or pivotal to the theme of green consumerism. This may include empirical studies or conceptual papers that initiated a line of investigation, changed how problems or questions were framed, introduced new methods or concepts, or engendered important debate"--
Author: Punitha Sinnappan
Publisher: Business Science Reference
ISBN: 9781668481400
Category : Consumer behavior
Languages : en
Pages : 0
Get Book Here
Book Description
"This book aims to offer a comprehensive analysis of green consumerism, taking into account the diversity of views and debates surrounding the ideology. The diversity of topics and multidisciplinary viewpoints will offer an insightful overview of the nature of green consumerism, its manifestations, issues, and practices. The book will help readers develop an understanding of what constitutes green consumerism and how it has evolved. It will also address both the challenges and opportunities exist within green consumerism across various industries for the betterment of the future. The book concentrates on prior works that have been central or pivotal to the theme of green consumerism. This may include empirical studies or conceptual papers that initiated a line of investigation, changed how problems or questions were framed, introduced new methods or concepts, or engendered important debate"--
Author: Sinnappan, Punitha
Publisher: IGI Global
ISBN: 1668481421
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
One of the greatest global challenges is to integrate economic growth and welfare with environmental sustainability. The 12th goal under the United Nations Sustainable Development Goals (SDG-12) addresses this challenge by calling for sustainable consumption and production patterns. It is a holistic and responsible approach that entails the production, acquisition, consumption, and disposal of goods and services based on their pro-environmental benefits. Consumers want to act green, but they expect businesses to lead the way. As such, marketers are playing an important role in encouraging green consumerism by reinforcing sustainability in behavioral patterns. Actionable steps need to be taken to encourage sustainable consumption and align consumers’ behaviors with their stated preferences. Achieving Economic Growth and Welfare Through Green Consumerism offers a comprehensive analysis of green consumerism, taking into account the diversity of views and debates surrounding the ideology. The diversity of topics and multidisciplinary viewpoints offer an insightful overview of the nature of green consumerism, its manifestations, issues, and practices. Covering topics such as consumption behavior, green marketing tools, and purchasing behavior, this premier reference source is a pivotal resource for business leaders, business analysts, economists, marketers, students and educators of higher education, researchers, and academicians.
Author: Tarnanidis, Theodore
Publisher: IGI Global
ISBN: 1668487551
Category : Business & Economics
Languages : en
Pages : 413
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Book Description
Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.
Author: Varghese, Bindi
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 570
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Book Description
The tourism industry is rapidly evolving, driven by technological advancements and the increasing demand for personalized, immersive experiences. However, many businesses need help to effectively harness the power of data analytics and artificial intelligence (AI) to meet these evolving demands. The need for more understanding and expertise in utilizing AI-driven data analytics poses a significant challenge for professionals in the tourism sector, hindering their ability to drive operational efficiency and enhance decision-making. Advancing Smart Tourism Through Analytics provides a revolutionary solution to this pressing challenge. By offering a comprehensive guide that bridges the gap between data analytics, smart tourism, and AI, this book empowers scholars, practitioners, and researchers to unlock the full potential of AI in the tourism industry. With a focus on theoretical foundations and practical implementations, this book equips readers with the skills and knowledge to effectively integrate AI-driven data analytics into their business strategies.
Author: Masouras, Andreas
Publisher: IGI Global
ISBN: 1668459035
Category : Business & Economics
Languages : en
Pages : 349
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Book Description
By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.
Author: Munna, Afzal Sayed
Publisher: IGI Global
ISBN: 1668477378
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians.
Author: Santos, José Duarte
Publisher: IGI Global
ISBN: 1668485761
Category : Business & Economics
Languages : en
Pages : 476
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Book Description
The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Author: World Bank
Publisher: World Bank Publications
ISBN: 0821395521
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
Inclusive Green Growth: The Pathway to Sustainable Development makes the case that greening growth is necessary, efficient, and affordable. Yet spurring growth without ensuring equity will thwart efforts to reduce poverty and improve access to health, education, and infrastructure services.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668438860
Category : Business & Economics
Languages : en
Pages : 1235
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Book Description
The Sustainable Development Goals are an ongoing focus around the world as the needs of people and society continue to evolve at a rapid pace. The need for a more sustainable future has never been more pressing as issues such as climate change, natural disasters, and overpopulation present unique difficulties for the decision makers of the world. In order for them to make the best decisions regarding current priorities and strategies, up-to-date and detailed research regarding where we currently are as a society, where we want to be, and the many challenges that stand in the way is crucial. The Research Anthology on Measuring and Achieving Sustainable Development Goals is a comprehensive assessment of the current innovative research and discussions on the challenges to achieving the UN’s Sustainable Development Goals and the measures that have already been put in place to achieve them. Covering topics such as green consumer behavior and peace promotion, this book is vital for academicians, scientists, researchers, students, postdoctoral students, specialists, practitioners, businesses, governmental institutions, decision makers, environmentalists, and policymakers.
Author: Tim Jackson
Publisher: Routledge
ISBN: 1317388216
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
What can prosperity possibly mean in a world of environmental and social limits? The publication of Prosperity without Growth was a landmark in the sustainability debate. Tim Jackson’s piercing challenge to conventional economics openly questioned the most highly prized goal of politicians and economists alike: the continued pursuit of exponential economic growth. Its findings provoked controversy, inspired debate and led to a new wave of research building on its arguments and conclusions. This substantially revised and re-written edition updates those arguments and considerably expands upon them. Jackson demonstrates that building a ‘post-growth’ economy is a precise, definable and meaningful task. Starting from clear first principles, he sets out the dimensions of that task: the nature of enterprise; the quality of our working lives; the structure of investment; and the role of the money supply. He shows how the economy of tomorrow may be transformed in ways that protect employment, facilitate social investment, reduce inequality and deliver both ecological and financial stability. Seven years after it was first published, Prosperity without Growth is no longer a radical narrative whispered by a marginal fringe, but an essential vision of social progress in a post-crisis world. Fulfilling that vision is simply the most urgent task of our times.
