Author: Seema Gopichand Hariramani
Publisher: Archers & Elevators Publishing House
ISBN: 9388805208
Category : Antiques & Collectibles
Languages : en
Pages :

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Author: Rajagopal,
Publisher: IGI Global
ISBN: 1522509038
Category : Computers
Languages : en
Pages : 367

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Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.

Author: Kunal Gaurav
Publisher: GRIN Verlag
ISBN: 3668552150
Category : Business & Economics
Languages : en
Pages : 63

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Research Paper (postgraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: Online shopping is having very bright future. Perception towards online shopping is getting better in India. With the use of internet, consumers can shop anywhere, anything and anytime with easy and safe payment options. Consumers can do comparison shopping between products, as well as, online stores. In present scenario customers are busy that they don’t have enough chance and time to go to shopping centers and purchase the things they need, everybody likes to do online shopping. In online, Product assortment is very huge to choose, and make immediate comparison in price, quality, variety, colour and also get product based information like customer feedback. The main purpose of this paper is to determine the “Factors Influencing Consumer Perception towards Online Shopping”. The objective for this research is to know the customer perception and identify the factors which influence the online customer’s. A quantitative research design which is descriptive and exploratory in nature was selected to gain insights about customer perception towards online shopping. The questionnaire prepared by using Likert’s five-point scale ranging from (1-5) where 1 Means ‘not at all important and 5 Means ‘most important ‘.The research has taken use of closed ended questions. The data collection was done over a period of 8 weeks this was done by going directly to the respondents or through mails. A total number of respondents taken for this study are 154. The collected data is analyzed in statistical method of factor analysis in the IBM SPSS 20.0 software. The data collected on 30 variables was deducted into five factors in the software and analyzed accordingly. The survey revealed that different customers have different perception towards online shopping; most of them having a very good attitude towards online shopping but there are certain customer who still find difficulties or we can say apart from several benefits has some disadvantage in mind of customer. Customer perception keeps on changing with time to time which is to be taken in the consideration.The most important factors that can be taken into account to understand the Internet shopping (Customer Service, Convenience, Experience, Value added service and Product related information).

Author: Kapoor, Avinash
Publisher: IGI Global
ISBN: 1466644311
Category : Business & Economics
Languages : en
Pages : 429

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"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.

Author: Dr. V. Bastin Jerome
Publisher: SGSH Publications
ISBN: 9366313205
Category : Antiques & Collectibles
Languages : en
Pages : 375

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‘Vision India – 2047’ with the vision of transforming the nation into a digitally empowered society and knowledge economy. Viksit Bharat @2047 is the vision to make India a developed nation by 2047, the 100th year of independence. The programme seeks to provide citizens with access to digital services, enhance efficiency and transparency in government processes, and promote digital inclusion across all sections of society. According to estimates by Niti Aayog, India's economy is expected to surge to $30 trillion by 2047, a significant increase from the current $4 trillion. This book will enlighten the areas of opportunities for India as a developed nation and highlight the long-term spending projections that will cover capital expenditure, subsidies, and incentives.

Author: Prashant M. Pawar
Publisher: Springer Nature
ISBN: 3031346483
Category : Technology & Engineering
Languages : en
Pages : 898

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“This two-volume book originates from Techno-Societal 2022, the 4th International Conference on Advanced Technologies for Societal Applications held in Maharashtra, India. The conference brought together faculty members from various engineering colleges and eminent researchers from reputed organizations to solve Indian regional relevant problems. The focus of the Volume-I is on technologies that help develop and improve society, with a particular emphasis on issues such as advanced and sustainable technologies for water, energy, transportation, housing, and sanitation. Additionally, the book covers advances in pharmacy, nutraceuticals, and traditional medicines, as well as chemical and physical processes. The Volume-II covers deployable environment or health care technologies, mechatronics, micro-nano related technologies for bio and societal applications, and advanced assessment of employees and employment sectors. The conference aims to provide a platform for innovators to share their best practices or products developed to solve specific local problems, which in turn may inspire other researchers to solve problems in their own regions. Expert researchers also propose technologies that may find applications in different regions, providing a multidisciplinary platform for researchers from a broad range of disciplines of science, engineering, and technology to report innovations at different levels.”

Author: Richard Gay
Publisher: Oxford University Press
ISBN: 0199265852
Category : Business & Economics
Languages : en
Pages : 558

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'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.

Author: Saumitra Sushil Sawant
Publisher: Archers & Elevators Publishing House
ISBN: 8195038417
Category : Antiques & Collectibles
Languages : en
Pages :

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Author: Mangesh M Ghonge
Publisher: European Alliance for Innovation
ISBN: 1631903861
Category : Technology & Engineering
Languages : en
Pages : 282

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In today’s complicated environment, strategic organizational decision-making is a dynamic process marked by a high degree of uncertainty. It is anticipated that the technological potential of artificial intelligence (AI) will provide additional support, but research in this area is still in its early stages. Nonetheless, because the technology is intended to perform functions beyond those of traditional machines, the implications for the division of work and the defining of roles established in the current human–machine relationship are being explored with more awareness. Taking this into consideration ICASDMBW-2022 was flourishingly organized on Dec 16-17, 2022 at Rukmini Devi Institute of Advanced Studies, Delhi. The conference was organized with the purpose to see the applications of AI in the business world and management decision-making. More than 100 participants from around the world participated in the conference and shared their insights, and research ideas relevant to the theme of the conference. We are pleased to inform you that, following careful evaluation, the conference panel has chosen 21 excellent papers from the submissions and assembled them into the proceedings. The following themes are included in the proceedings, although they are not restricted to AI in Human Resources, AI in Finance, AI in Education, AI in Marketing, Statistical analysis, etc. Each manuscript has undergone thorough review and editing in order to ensure that it satisfies publication standards.

Author: Prof. G. Sudarsana Reddy, Prof. B. Shekhar Prof. P. Paramashivaiah
Publisher: Archers & Elevators Publishing House
ISBN: 9388805291
Category : Antiques & Collectibles
Languages : en
Pages : 229

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