A Farmer's Guide to Marketing the Direct-Market Farm PDF Download
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Author: Julie Murphree
Publisher: Lulu.com
ISBN: 1105761711
Category : Business & Economics
Languages : en
Pages : 70
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Book Description
A Farmer's Guide to Marketing the Direct-Market Farm is a straight-forward guide to helping farmers market their farm products using quick, simple and low-cost marketing strategies.
Author: Vance Corum
Publisher:
ISBN: 9780963281470
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Offers advice about farmers' markets for farmers, market managers, and city planners, covering choosing crops, keeping records, staffing a booth, retail storefronts, displays, merchandising, sales, promotion, challenges, opportunities, management issues, and other related topics; and discusses trends.
Author: Tasha DeSerio
Publisher: Apple
ISBN: 9781845434830
Category : Farmers' markets
Languages : en
Pages : 272
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Book Description
It’s market day! Enjoying a farmers’ market meal is only three steps away: shop for what’s fresh; cook with inspiration from these pages; and eat the delicious results. Cooking from the Farmers’ Market will show you how easy and satisfying it is to practice ‘farm-to-table cooking’ in your own home. Recipes span all courses of a meal from mouth-watering appetisers such as a crisp bruschetta with spicy broccoli rabe: starters such as lemony mixed bean salad; main dishes like decadent tomato and mozzarella tart or juicy pork tenderloin topped with tangy rhubarb chutney; and to end the meal, tender cornmeal shortcake piled with fragrant strawberries. Three simple recipes follow the description of a vegetable or fruit, with each carefully crafted recipe using only a handful of other ingredients in order to showcase the produce at its best. With this book as a guide, you’ll know exactly how to put delicious, seasonal meals on your table throughout the year.
Author: Anna Helmer
Publisher:
ISBN: 9781980215172
Category :
Languages : en
Pages : 50
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Book Description
The concept of buying and selling food at market is not a new one, but in our western food culture characterized by convenience, low prices, and year-round availability, many assume that farmers' markets are hopelessly old-fashioned and over-priced. It's so easy to get ready-to-eat and cheap food that the idea of lining-up in the rain for expensive potatoes seems far-fetched. Yet here we are. When we attended the early Vancouver farmers' markets in the mid '90's, we were skeptical that people would embrace this sort of shopping experience, and indeed, these were not the bustling scenes of commerce that they are today. There was something magical, however, in each transaction. The customers seemed happy to be there: impressed with the quality of the produce, appreciative of the effort to produce it, and willing to pay. We were thrilled to be there too, able to get a reasonable price for the crop, selling to people who seemed to be so encouraging. We were inspired to carry on, and the customers kept coming.Thing have gone well, since then. A well-run, well-attended farmers' market is an outstanding retail environment. The farmer charges enough to cover costs and earn some profit, and the consumer is offered top quality produce and exceptionally motivated customer service. Both parties come back for more, week after week and year after year. Farmers' markets are becoming an institution of a food system that promises to make quality of product and service top priorities, rather than price and ...well...price.It's not all White Rose and Russets though, as we say in the potato business: farmers' markets present challenges for all involved. Customers pay a little more, park further away and brave all weathers. Market management use non-profit budgets to run multi-million-dollar businesses. Farmers exert a lot of energy to grow and arrive with top quality product and must become adept marketers.Customers who are branching out from their store shopping experience have a lot of good choices available to them these days. It's a safe bet that they will at least try going to a farmers' market, because they are certainly symbolic of the clean and green food movement. If that doesn't grab them, they can try a home delivery model, several alternative brick and mortars, and even certain big box retailers, so many of whom are bringing in organic and local. That's a lot of competition. The viability and vitality of farmers' markets must be queried.I have no idea what the future of farmers' markets is. They have been a boon to small farms like mine that wouldn't have been able to make a living relying on wholesale pricing, and I know a lot of shoppers who would not dream of returning to the grocery store for their produce. I also know that only a small fraction of the population has experienced farmers' markets, although they could be convinced, and therein lies the golden opportunity.The growth of markets could be guaranteed forever if every first-time visitor experienced a good dose of appreciation right off the bat. The quality of product at farmers' markets is often exceptional and when the farmer can convey appreciation for the business, we have the makings of a repeat customer. It becomes a worthwhile shopping experience, and they will probably be back for more.The farm vendor has a clear job: get really good at doing markets. Put as much work into selling the product as you do farming it. Become an expert marketer and practice excellent customer service. Make the customers want to come back for more. That's how farmers' markets can not only compete but continue to be the flagship institution of the modern food system. That's what this book is about: helping the farm vendor make the most of being at market.
Author: Julie Murphree
Publisher: Lulu.com
ISBN: 1105761711
Category : Business & Economics
Languages : en
Pages : 70
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Book Description
A Farmer's Guide to Marketing the Direct-Market Farm is a straight-forward guide to helping farmers market their farm products using quick, simple and low-cost marketing strategies.
Author: William Hood English
Publisher: Blue Creek Publishing
ISBN: 9780692512982
Category : Farm produce
Languages : en
Pages : 120
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Book Description
In his new book ... author Bill English uses his business and counseling experience to provide a guide of helpful hints and counsel for the novice as well as the current Farmers Market vendor, to enable the small business man/woman to have the best opportunity to succeed. Within these pages, you will find nuggets of great information that will help you with your business venture. This book is meant to be a quick read, organized to help you set up a new business or improve an existing business. Those who want to expand their business beyond the single Farmers Market, will find information to encourage entrepreneurship to operate many other Farmers Markets booths as well as expand into the wholesale arena selling into local, regional, state and national outlets.
Author: Nina Planck
Publisher: Diversion Publishing Corp.
ISBN: 1938120558
Category : Cooking
Languages : en
Pages : 242
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Book Description
From the founder of London’s first farmer’s market, a guide to fresh produce—with recipes included—to make the most of your delicious fruits and veggies! Nina Planck grew up in Virginia, picking tomatoes, corn, beans, melons, and more on the family farm, and selling the fresh produce at farmers’ markets. As an adult, she found herself living in London and—homesick for local food—she started London’s first farmers’ market in 1999. In The Farmers’ Market Cookbook, Nina explains what the farmer knows about every vegetable from asparagus to zucchini—and what the cook needs to know. In more than thirty chapters, each dedicated to cooking with the freshest fruits and vegetables, Nina offers simple and delicious recipes for beef, pork, chicken, and fish, as well as a passel of ideas for perfect side dishes, soups, and desserts—all with produce in the lead role. Try roasted pork chops with apple and horseradish stuffing, blueberry almond crisp, and risotto with oyster mushrooms. Nina also offers tips only farmers would know, kitchen strategies, options for a surplus, advice on what to buy at the market and when, what to look for in an eggplant or a blueberry, and how to keep it all fresh. The Farmers’ Market Cookbook is perfect for any cook who has stared helplessly at fresh produce, praying for inspiration. Includes a foreword by Nigel Slater Note: Some recipe information in this book appears in metric versions
Author: Julia Shanks
Publisher: New Society Publisher
ISBN: 1550926152
Category : Cooking
Languages : en
Pages : 366
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Book Description
“Clear and instructive, its recipes [are] delicious . . . Along with all those wonderful fruits and vegetables, this book belongs in your market tote.”—Adam Rapoport, Editor in Chief, Bon Appétit Farmers’ markets and CSAs are among the best places to find high-quality, diverse, and exciting vegetables and fruits. But the rich array of unusual varieties can be confusing and overwhelming. From detailed produce descriptions to storage tips, preparation techniques, and over two hundred flavorful recipes, The Farmers’ Market Cookbook has the answer to every prospective locavore’s perennial question, “What do I do with this?” Featuring a range of traditional favorites alongside innovative creations showcasing the stunning flavors of heirloom fruits and vegetables, this guide to seasonal eating will help you engage your powers of creativity, learning, and experimentation. Recipes include: Garlic scape vichyssoise Potato fennel “risotto” Beef roulade with cilantro mojo Cantaloupe salsa Eating locally cultivates appreciation for those who grow our food. Full of practical insights from field to fork, The Farmers’ Market Cookbook celebrates the small farmer’s labor of love with recipes that showcase every crop at its best—essential reading for anyone who wants to appreciate fresh food at its best. “[Shanks and Grohsgal’s] collective wisdom on culinary techniques and fresh produce has helped to create a highly targeted guide with dozens of seasonal recipes that maximize freshness and flavor.”—T. W. Barritt, author of Long Island Food: A History from Family Farms & Oysters to Craft Spirits “In this handy guide/cookbook, Shanks and Grohsgal offer practical tips on how to store and prepare your farmers market and CSA veggies.”—Boston Herald
Author: Pam Benike
Publisher: Createspace Independent Publishing Platform
ISBN: 9781543262728
Category : Farm produce
Languages : en
Pages : 132
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Book Description
Farmers markets offer unique opportunities for growers and entrepreneurs to market their products directly to the consumer. But the journey from creating a product to successful selling at farmers markets can be daunting. This comprehensive guide contains everything you need to know, from ensuring that your product adheres to all applicable regulations to knowing how much cash you will need in order to make change. Topics include promoting your product, choosing a market that fits, calculating costs so you can price your product correctly, relationships with vendors and customers, using your stall space effectively, handling the details of market day, and assessing your venture at season's end. Written by a vendor with decades of experience, this informative guide combines practical wisdom with real life stories, photos, and worksheets to assist market vendors on their journey to success.
Author: Tricia Cornell
Publisher: Voyageur Press
ISBN: 161058905X
Category : Cooking
Languages : en
Pages : 192
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Book Description
DIVYour roadmap to all of Minnesota’s beloved farmers markets and the incredible meals you can make using quality local produce./divDIV/divDIVThe Minnesota Farmers Market Cookbook is organized alphabetically by vegetables, fruits, and other foods sold at markets across the state. Each entry includes tips for choosing, storing, preserving, and preparing fresh, ripe, top-quality produce—including heirloom and other exotic varieties. Author and local food writer Tricia Cornell provides time-tested kitchen shortcuts, tips on choosing each food in season, and plenty of advice on how to turn the fresh bounty of the farmers market into easy, delicious meals. The centerpiece of the cookbook is a collection of 80 recipes contributed by local chefs and farmers. For those who want to become more familiar with Minnesota markets, there are also hand-drawn maps of market locations in the state and the metro area, a short history of Minnesota markets, and plenty of mouth-watering photographs of the produce and the prepared dishes. The Minnesota Farmers Market Cookbook not only lets you enjoy Minnesota’s unique, renowned farmers market culture, but helps you make the most of it in your home kitchen./div
Author: Colleen Logan
Publisher:
ISBN:
Category : Farmers' markets
Languages : en
Pages : 0
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Book Description
Have you wanted to know what it takes to sell at a farmers market? Are you looking for ways to boost your income? Do you have an idea or product that you'd like to sell? You have a great idea! You'd like to start selling it at a farmers market but you don't know where to start. You approach vendors at farmers markets and ask them where to start. They might give you tips on where to start but it's only a tip and you'd like to have an idea of the steps you need to take. This guide is written by a vendor for those who want to be vendors and includes: The different types of farmers markets, Choosing which ones will work for you and how to apply. A list of Items that are popular to sell at farmers markets. What you will need before selling at farmers markets. What you will need to create your booth. Preparing for your first day of Market. This book is created to help you manage the different steps needed to get to the farmers market. If you are looking for a time saving guide to begin your farmers market journey, this is for you!
