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Author: Ojo Mathew
Publisher: AuthorHouse
ISBN: 1504938232
Category : Fiction
Languages : en
Pages : 149
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Book Description
We live in a world where many do not really know how to define themselves because they do not know and understand who they are. This book presents simple truths that give practical steps of how to come to understand and know your true self. The seven principles discussed in this book are revealing, practical and life transforming and will bring you to the full discovery of who you are and why you exist. There cannot be a true understanding of why you exist without first discovering who you really are. Therefore, this book is a lifelong tool for protection against a life of mediocrity as it will empower you to excel in life. If your desire therefore is to live a meaningful and purpose driven life, if you seek to discover true satisfaction and become the real you, then you have the right book in your hands. Welcome to the true you!
Author: Ojo Mathew
Publisher: AuthorHouse
ISBN: 1504938232
Category : Fiction
Languages : en
Pages : 149
Get Book Here
Book Description
We live in a world where many do not really know how to define themselves because they do not know and understand who they are. This book presents simple truths that give practical steps of how to come to understand and know your true self. The seven principles discussed in this book are revealing, practical and life transforming and will bring you to the full discovery of who you are and why you exist. There cannot be a true understanding of why you exist without first discovering who you really are. Therefore, this book is a lifelong tool for protection against a life of mediocrity as it will empower you to excel in life. If your desire therefore is to live a meaningful and purpose driven life, if you seek to discover true satisfaction and become the real you, then you have the right book in your hands. Welcome to the true you!
Author: Charles Vogl
Publisher: Berrett-Koehler Publishers
ISBN: 1626568421
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
Create a Culture of Belonging! Strong cultures help people support one another, share their passions, and achieve big goals. And such cultures of belonging aren't just happy accidents - they can be purposefully cultivated, whether they're in a company, a faith institution or among friends and enthusiasts. Drawing on 3,000 years of history and his personal experience, Charles Vogl lays out seven time-tested principles for growing enduring, effective and connected communities. He provides hands-on tools for creatively adapting these principles to any group—formal or informal, mission driven or social, physical or virtual. This book is a guide for leaders seeking to build a vibrant, living culture that will enrich lives. Winner of the Nautilus Silver Book Award in the Business and Leadership Category.
Author: Robert B. Cialdini
Publisher: Pearson Scott Foresman
ISBN:
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Author: Richard Ryan
Publisher: Guilford Publications
ISBN: 1462538967
Category : Psychology
Languages : en
Pages : 770
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Book Description
"Among the most influential models in contemporary behavioral science, self-determination theory (SDT) offers a broad framework for understanding the factors that promote human motivation and psychological flourishing. In this authoritative work, SDT cofounders Richard M. Ryan and Edward L. Deci systematically review the theory's conceptual underpinnings, empirical evidence base, and practical applications across the lifespan. Ryan and Deci demonstrate that supporting people's basic needs for competence, relatedness, and autonomy is critically important for virtually all aspects of individual and societal functioning."--Jacket.
Author: Tom Geismar
Publisher: HOW Books
ISBN: 1440310327
Category : Design
Languages : en
Pages : 256
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Book Description
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
Author: J. Angouri
Publisher: Springer
ISBN: 023036005X
Category : Language Arts & Disciplines
Languages : en
Pages : 260
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Book Description
This edited collection presents cutting edge research on the process of identity construction in professional and institutional contexts, from corporate workplaces, to courtrooms, classrooms, and academia. The chapters consider how interactants do identity work and how identity is indexed (often in subtle ways) in workplace discourse.
Author: Stephen Gilligan
Publisher: W. W. Norton
ISBN: 0393702472
Category : Psychology
Languages : en
Pages : 237
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Book Description
This is a book about how psychotherapy may be used to cultivate the courage and freedom to love. In a time when love seems to be fading and hatred and despair rising, it presents love as a skill and force that can heal and invigorate, reconnect and guide, calm and encourage. In Gilligan's self-relations approach, psychotherapy is a conversation about competing differences. When these differences are treated violently or indifferently, problems arise; solutions develop when the skills of love are practiced. Those practical skills are described here, with an emphasis on postconventional ethics, Buddhist and aikido principles, and ideas of human sponsorship.
Author: Americus Reed II
Publisher: Edward Elgar Publishing
ISBN: 1788117735
Category : Business & Economics
Languages : en
Pages : 497
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Book Description
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
Author: Robert Cialdini
Publisher: Simon and Schuster
ISBN: 1501109812
Category : Business & Economics
Languages : en
Pages : 469
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Book Description
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Author: Ori Hofmekler
Publisher: North Atlantic Books
ISBN: 1623171822
Category : Health & Fitness
Languages : en
Pages : 185
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Book Description
Ori Hofmekler, acclaimed author of The Warrior Diet and one of the first proponents of intermittent fasting, challenges conventional wisdom about diet, fitness, and anti-aging with a new approach to health that uses stress to live longer, stay fit, and ward off fat. Supported by cutting-edge research, this book redefines the term "nutrition" as it reveals the stress-mimicking nutrients that yield the same benefits as fasting and exercising. At the core of the book is the biology of stress and the way it affects key aspects of life from feeding and sexual behavior to mental and physical performance. Hofmekler demonstrates that that there is a thin line between beneficial stress and harmful stress, and shows how to put knowledge of the difference into powerful practice. His book is a call to action--a manifesto of living life to its utmost evolutionary potential, under stress, as nature intended.
