Author: Jae M. Rang Mas
Publisher: Hasmark Publishing
ISBN: 9781988071183
Category :
Languages : en
Pages : 120
Book Description
""In today's technical era, we believe most marketing should be digital or through social media. The book, ""50 Simple Ways to Increase Brand Visibility"," takes our mind away from that strategy and to think differently. It's an easy read with 50 wonderful out-of-the-box ideas. I requested for my marketing team to read ""50 ways..."" They were excited and surprised that they had not thought about some of the ideas in the book and we are now starting a consumer campaign based on the information shared here. This book did not only give us the idea but taught our marketing team to look around and be more creative. The advertising possibilities are everywhere. I recommend all business have a copy of this book in their office and in their marketing department as a resource."" Ena Sanguinetti, Business Development & Marketing Director, LATAM Jae M. Rang, MAS is the Founder and Chief Inspiring Officer of the promotional marketing firm, "JAE Associates Ltd." Jae's first book, "SENSORY MEDIA, Discover the Way to Anchor Your Brand and Be Memorable"," hit the Amazon best seller list the day it launched. In "50 Simple Ways to Increase Brand Visibility," Jae opens your mind to some new strategies as well as how you can better leverage current ones. ""I found myself reading line after line with a few 'aha' moments along the way... Reading "50 Ways to Increase Brand Awareness" and imaging how I can incorporate these ideas into my business that seem so simple yet were off my radar. We are excited about rejuvenating our brand because of all the great examples you shared ""
50 Simple Ways to Increase Brand Visibility
Author: Jae M. Rang Mas
Publisher: Hasmark Publishing
ISBN: 9781988071183
Category :
Languages : en
Pages : 120
Book Description
""In today's technical era, we believe most marketing should be digital or through social media. The book, ""50 Simple Ways to Increase Brand Visibility"," takes our mind away from that strategy and to think differently. It's an easy read with 50 wonderful out-of-the-box ideas. I requested for my marketing team to read ""50 ways..."" They were excited and surprised that they had not thought about some of the ideas in the book and we are now starting a consumer campaign based on the information shared here. This book did not only give us the idea but taught our marketing team to look around and be more creative. The advertising possibilities are everywhere. I recommend all business have a copy of this book in their office and in their marketing department as a resource."" Ena Sanguinetti, Business Development & Marketing Director, LATAM Jae M. Rang, MAS is the Founder and Chief Inspiring Officer of the promotional marketing firm, "JAE Associates Ltd." Jae's first book, "SENSORY MEDIA, Discover the Way to Anchor Your Brand and Be Memorable"," hit the Amazon best seller list the day it launched. In "50 Simple Ways to Increase Brand Visibility," Jae opens your mind to some new strategies as well as how you can better leverage current ones. ""I found myself reading line after line with a few 'aha' moments along the way... Reading "50 Ways to Increase Brand Awareness" and imaging how I can incorporate these ideas into my business that seem so simple yet were off my radar. We are excited about rejuvenating our brand because of all the great examples you shared ""
Publisher: Hasmark Publishing
ISBN: 9781988071183
Category :
Languages : en
Pages : 120
Book Description
""In today's technical era, we believe most marketing should be digital or through social media. The book, ""50 Simple Ways to Increase Brand Visibility"," takes our mind away from that strategy and to think differently. It's an easy read with 50 wonderful out-of-the-box ideas. I requested for my marketing team to read ""50 ways..."" They were excited and surprised that they had not thought about some of the ideas in the book and we are now starting a consumer campaign based on the information shared here. This book did not only give us the idea but taught our marketing team to look around and be more creative. The advertising possibilities are everywhere. I recommend all business have a copy of this book in their office and in their marketing department as a resource."" Ena Sanguinetti, Business Development & Marketing Director, LATAM Jae M. Rang, MAS is the Founder and Chief Inspiring Officer of the promotional marketing firm, "JAE Associates Ltd." Jae's first book, "SENSORY MEDIA, Discover the Way to Anchor Your Brand and Be Memorable"," hit the Amazon best seller list the day it launched. In "50 Simple Ways to Increase Brand Visibility," Jae opens your mind to some new strategies as well as how you can better leverage current ones. ""I found myself reading line after line with a few 'aha' moments along the way... Reading "50 Ways to Increase Brand Awareness" and imaging how I can incorporate these ideas into my business that seem so simple yet were off my radar. We are excited about rejuvenating our brand because of all the great examples you shared ""
Integrated Marketing Communication
Author: Jerome M. Juska
Publisher: Routledge
ISBN: 1315526794
Category : Business & Economics
Languages : en
Pages : 227
Book Description
This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
Publisher: Routledge
ISBN: 1315526794
Category : Business & Economics
Languages : en
Pages : 227
Book Description
This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
Content Marketing for PR
Author: Trevor D. Young
Publisher:
ISBN: 9780648669609
Category : Business & Economics
Languages : en
Pages : 390
Book Description
Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand.
Publisher:
ISBN: 9780648669609
Category : Business & Economics
Languages : en
Pages : 390
Book Description
Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand.
Branding: The 6 Easy Steps
Author:
Publisher: e-agency
ISBN: 0976058200
Category : Brand name products
Languages : en
Pages : 84
Book Description
Publisher: e-agency
ISBN: 0976058200
Category : Brand name products
Languages : en
Pages : 84
Book Description
Practical Skills For Entrepreneurial Success
Author: Stephen Ogweno
Publisher: Stephen Ogweno
ISBN:
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Practical Skills for Entrepreneurial Success is a true masterpiece that provides insight that goes beyond the entrepreneurial realm into wisdom for life and business. The book merges storytelling, insight, and instructions in such a delicate and masterful manner thus enabling the reader, to not only develop a mental and mindset shift in their approach to life and business but also equips them with practical methods of tackling business challenges both in how they approach them mentally and strategically.
Publisher: Stephen Ogweno
ISBN:
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Practical Skills for Entrepreneurial Success is a true masterpiece that provides insight that goes beyond the entrepreneurial realm into wisdom for life and business. The book merges storytelling, insight, and instructions in such a delicate and masterful manner thus enabling the reader, to not only develop a mental and mindset shift in their approach to life and business but also equips them with practical methods of tackling business challenges both in how they approach them mentally and strategically.
Basic Concept of Merchandise
Author: Mrs. S. Nazira Begum
Publisher: Leilani Katie Publication
ISBN: 8197059470
Category : History
Languages : en
Pages : 310
Book Description
Mrs. S. Nazira Begum, Assistant Professor, Department of Commerce PA, KG College of Arts & Science, Coimbatore,Tamil Nadu, India. Dr. A. Vennila, Assistant Professor, Department of Commerce PA, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, Tamil Nadu, India. Mrs. M. Jayanthi, Assistant Professor, Department of Commerce PA, KG College of Arts and Science, Coimbatore, Tamil Nadu, India.
Publisher: Leilani Katie Publication
ISBN: 8197059470
Category : History
Languages : en
Pages : 310
Book Description
Mrs. S. Nazira Begum, Assistant Professor, Department of Commerce PA, KG College of Arts & Science, Coimbatore,Tamil Nadu, India. Dr. A. Vennila, Assistant Professor, Department of Commerce PA, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, Tamil Nadu, India. Mrs. M. Jayanthi, Assistant Professor, Department of Commerce PA, KG College of Arts and Science, Coimbatore, Tamil Nadu, India.
101 Ways to Promote Your Web Site
Author: Susan Sweeney
Publisher: Maximum Press
ISBN: 1931644462
Category : Business & Economics
Languages : en
Pages : 431
Book Description
Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms--as well as proven techniques such as using e-mail, links, and online advertising--to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.
Publisher: Maximum Press
ISBN: 1931644462
Category : Business & Economics
Languages : en
Pages : 431
Book Description
Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms--as well as proven techniques such as using e-mail, links, and online advertising--to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.
University X: How to rescue a college brand from bland.
Author:
Publisher: idfive
ISBN: 0989013634
Category :
Languages : en
Pages : 148
Book Description
Higher education is one of the most intimidating industries in marketing today. Decreasing enrollments, spiking tuitions, and soft job markets have made it more challenging than ever to promote the value of a college education. And while there’s no shortage of fat, expensive books on the subject, there doesn’t seem to be many answers to the questions people tasked with promoting their schools are faced with every day. Until now. University X offers real, actionable advice for marketers in higher ed to create stronger brands, develop smarter strategies, and get the most out of their budgets. Free of boring theory and vague advice, the book provides a lively, accessible, and straight forward look at the things marketers can do today to improve their school’s marketing campaign tomorrow.
Publisher: idfive
ISBN: 0989013634
Category :
Languages : en
Pages : 148
Book Description
Higher education is one of the most intimidating industries in marketing today. Decreasing enrollments, spiking tuitions, and soft job markets have made it more challenging than ever to promote the value of a college education. And while there’s no shortage of fat, expensive books on the subject, there doesn’t seem to be many answers to the questions people tasked with promoting their schools are faced with every day. Until now. University X offers real, actionable advice for marketers in higher ed to create stronger brands, develop smarter strategies, and get the most out of their budgets. Free of boring theory and vague advice, the book provides a lively, accessible, and straight forward look at the things marketers can do today to improve their school’s marketing campaign tomorrow.
BrandSimple: How the Best Brands Keep it Simple and Succeed
Author: Allen P. Adamson
Publisher: Palgrave Macmillan
ISBN: 1403984905
Category : Business & Economics
Languages : en
Pages : 257
Book Description
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.
Publisher: Palgrave Macmillan
ISBN: 1403984905
Category : Business & Economics
Languages : en
Pages : 257
Book Description
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.
Branding For Dummies
Author: Bill Chiaravalle
Publisher: John Wiley & Sons
ISBN: 111895808X
Category : Business & Economics
Languages : en
Pages : 384
Book Description
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Publisher: John Wiley & Sons
ISBN: 111895808X
Category : Business & Economics
Languages : en
Pages : 384
Book Description
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.