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Author: Ryder
Publisher: Lulu.com
ISBN: 1312937173
Category :
Languages : en
Pages : 170
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Book Description
Author: Ryder
Publisher: Lulu.com
ISBN: 1312937173
Category :
Languages : en
Pages : 170
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Book Description
Author: Robert M. Pirsig
Publisher:
ISBN:
Category :
Languages : en
Pages : 380
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Book Description
Author: Simon Anholt
Publisher: Routledge
ISBN: 1136426078
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: Ted Simon
Publisher: Penguin UK
ISBN: 0141929294
Category : Travel
Languages : en
Pages : 608
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Book Description
Jupiter's Travels -Ted Simon's astonishing 4 year motorbike journey around the world The book that inspired Ewan McGregor's Long Way Round In the late 1970s Ted Simon set off on a Triumph and rode 63,000 miles over four years through fifty-four countries in a journey that took him around the world. Through breakdowns, prison, war, revolutions, disasters and a Californian commune, he travelled into the depths of fear and reached the heights of euphoria. He met astonishing people and was treated as a spy, a welcome stranger and even a god. For Simon the trip became a journey into his own soul, and for many others - including bikers Charley Boorman and Ewan McGrergor - it provides an inspiration they will never forget. This classic text, which has informed a whole genre of travel writing in the thirty years since it was first published, will never be bettered for sheer adventure, passion, humour and honesty. Brought up in England by a German mother and a Romanian father, Ted Simon found himself impelled by an insatiable desire to explore the world. It led him to abandon an early scientific career in favour of journalism, and he has worked for several newspapers and magazines on Fleet Street and elsewhere. Ted Simon is also the author of Riding Home and The Gypsy in Me.
Author: BikeSnobNYC
Publisher: Chronicle Books
ISBN: 1452100977
Category : Sports & Recreation
Languages : en
Pages : 244
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Book Description
“Equal parts critical manifesto and tender mini-memoir about a boy and his bikes” from Eben Weiss, blogger and author of The Enlightened Cyclist (GQ). Cycling is exploding in a good way. Urbanites everywhere, from ironic hipsters to earth-conscious commuters, are taking to the bike like aquatic mammals to water. BikeSnobNYC—cycling’s most prolific, well-known, hilarious, and anonymous blogger—brings a fresh and humorous perspective to the most important vehicle to hit personal transportation since the horse. Bike Snob treats readers to a laugh-out-loud rant and rave about the world of bikes and their riders and offers a unique look at the ins and outs of cycling, from its history and hallmarks to its wide range of bizarre practitioners. Throughout, the author lampoons the missteps, pretensions, and absurdities of bike culture while maintaining a contagious enthusiasm for cycling itself. Bike Snob is an essential volume for anyone who knows, is, or wants to become a cyclist. “This is a social manual that should be bundled with every bike shipped in America.” —Christian Lander, author of Stuff White People Like “I like to think I know a thing or two (or three) about being ruthless and relentless—either trying to win the Tour or fighting cancer. The Snob knows it too. Keeping us dorks in line is tough work. I take pleasure in getting picked on by the Snob, slightly more pleasure in reading his writing, but take the most pleasure punishing his ass (my payback) on the bike either in Central Park or on 9W/River Road. Long live the Snob.” —Lance Armstrong
Author: Jamie Oliver
Publisher: Flatiron Books
ISBN: 1250787580
Category : Cooking
Languages : en
Pages : 583
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Book Description
7 Ways to reinvent your favorite ingredients with more than 120 new, exciting and tasty recipes Naked Chef television personality Jamie Oliver has looked at the top ingredients we buy week in, week out. We’re talking about those meal staples we pick up without thinking – chicken breasts, salmon fillets, ground beef, eggs, potatoes, broccoli, mushrooms, to name but a few. We’re all busy, but that shouldn’t stop us from having a tasty, nutritious meal after a long day at work or looking after the kids. So, rather than trying to change what we buy, Jamie wants to give everyone new inspiration for their favorite supermarket ingredients. Jamie will share 7 achievable, exciting and tasty ways to cook 18 of our favorite ingredients, and each recipe will include no more than 8 ingredients. Across the book, at least 70% of the recipes will be everyday options from both an ease and nutritional point of view, meaning you’re covered for every day of the week. With everything from fakeaways and traybakes to family and freezer favorites, you’ll find bags of inspiration to help you mix things up in the kitchen. Step up, 7 Ways, the most reader-focused cookbook Jamie has ever written.
Author: Ole G. Mouritsen
Publisher: Springer Science & Business Media
ISBN: 1441906185
Category : Technology & Engineering
Languages : en
Pages : 342
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Book Description
"It is clear that serious research, as well as much imagination, went into every page. It has become my new ‘go-to’ bible when I need a shot of inspiration." Ken Oringer, internationally renowned and award-winning chef Clio Restaurant, Uni Sashimi Bar, Boston "Congratulations on writing such an aesthetically beautiful, informative and inspiring book. ... I shall not hesitate to recommend your book to those colleagues, who like me, are fascinated by Sushi and who will surely be captivated, like me, turning every page." Dr. Ian C. Forster, April, 2011 • • • In recent decades, sushi has gone from being a rather exotic dish, eaten by relatively few outside of Japan, to a regular meal for many across the world. It is quickly gathering the attention of chefs and nutritionists everywhere. It has even made its way into numerous home kitchens where people have patiently honed the specialized craft required to prepare it. Few have been more attuned to this remarkable transition than Ole G. Mouritsen, an esteemed Danish scientist and amateur chef who has had a lifelong fascination with sushi’s central role in Japanese culinary culture. Sushi for the eye, the body, and the soul is a unique melange of a book. In it, Mouritsen discusses the cultural history of sushi then uses his scientific prowess to deconstruct and explain the complex chemistry of its many subtle and sharp taste sensations. He also offers insights from years of honing his own craft as a sushi chef, detailing how to choose and prepare raw ingredients, how to decide which tools and techniques to use, and how to arrange and present various dishes. Sushi is irresistible for both its simplicity and the hypnotic performance-art aspects that go into its preparation. With clear prose and straightforward instructions, Mouritsen looks at every facet of sushi in a book that is as accessible as it is informative, as useful as it is fun.
Author: The Onion
Publisher: Little, Brown
ISBN: 031613323X
Category : Humor
Languages : en
Pages : 259
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Book Description
Are you a witless cretin with no reason to live? Would you like to know more about every piece of knowledge ever? Do you have cash? Then congratulations, because just in time for the death of the print industry as we know it comes the final book ever published, and the only one you will ever need: The Onion's compendium of all things known. Replete with an astonishing assemblage of facts, illustrations, maps, charts, threats, blood, and additional fees to edify even the most simple-minded book-buyer, The Onion Book of Known Knowledge is packed with valuable information -- such as the life stages of an Aunt; places to kill one's self in Utica, New York; and the dimensions of a female bucket, or "pail." With hundreds of entries for all 27 letters of the alphabet, The Onion Book of Known Knowledge must be purchased immediately to avoid the sting of eternal ignorance.
Author: Sean Adams
Publisher: Rockport Publishers
ISBN: 1616736348
Category : Design
Languages : en
Pages : 240
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Book Description
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Author: Esperanza Miyake
Publisher: Bloomsbury Publishing
ISBN: 1838609385
Category : Social Science
Languages : en
Pages : 288
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Book Description
What happens to gender at 120mph? Are Harley-Davidsons more masculine than Yamahas? The Gendered Motorcycle answers such questions through a critical examination of motorcycles in film, advertising and television. Whilst bikers and biker cultures have been explored previously, the motorcycle itself has remained largely under-theorised, especially in relation to gender. Esperanza Miyake reveals how representations of motorcycles can produce different gendered bodies, identities, spaces and practices. This interdisciplinary book offers new and critical ways to think about gender and motorcycles, and will interest scholars and students of gender, technology and visual cultures, as well as motorcycle industry practitioners and motorcycle enthusiasts.
