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Author: Zagat Survey
Publisher:
ISBN: 9781570065538
Category : Travel
Languages : en
Pages : 328
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Book Description
Author: Zagat Survey
Publisher:
ISBN: 9781570065538
Category : Travel
Languages : en
Pages : 328
Get Book Here
Book Description
Author: Sharon Zukin
Publisher: Routledge
ISBN: 1317325354
Category : Social Science
Languages : en
Pages : 346
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Book Description
This accessible, smart, and expansive book on shopping's impact on American life is in part historical, stretching back to the mid-19th century, yet also has a contemporary focus, with material on recent trends in shopping from the internet to Zagat's guides. Drawing inspiration from both Pierre Bourdieu's work and Walter Benjamin's seminal essay on the shopping arcades of 19th-century Paris, Zukin explores the forces that have made shopping so central to our lives: the rise of consumer culture, the never-ending quest for better value, and shopping's ability to help us improve our social status and attain new social identities.
Author: Jessica Tom
Publisher: HarperCollins
ISBN: 0062387014
Category : Fiction
Languages : en
Pages : 325
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Book Description
Full of wit and mouth-watering cuisines, Jessica Tom’s debut novel offers a clever insider take on the rarefied world of New York City’s dining scene in the tradition of The Devil Wears Prada meets Kitchen Confidential. Food whore (n.) A person who will do anythingfor food. When Tia Monroe moves to New York City, she plans to put herself on the culinary map in no time. But after a coveted internship goes up in smoke, Tia’s suddenly just another young food lover in the big city. But when Michael Saltz, a legendary New York Times restaurant critic, lets Tia in on a career-ending secret—that he’s lost his sense of taste—everything changes. Now he wants Tia to serve as his palate, ghostwriting his reviews. In return he promises her lavish meals, a bottomless cache of designer clothing, and the opportunity of a lifetime. Out of prospects and determined to make it, Tia agrees. Within weeks, Tia’s world transforms into one of luxury: four-star dinners, sexy celebrity chefs, and an unlimited expense account at Bergdorf Goodman. Tia loves every minute of it…until she sees her words in print and Michael Saltz taking all the credit. As her secret identity begins to crumble and the veneer of extravagance wears thin, Tia is forced to confront what it means to truly succeed—and how far she’s willing to go to get there.
Author: Andrew Dornenburg
Publisher: Hachette UK
ISBN: 0316077976
Category : Cooking
Languages : en
Pages : 805
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Book Description
Winner of the 2007 IACP Cookbook of the Year Award Winner of the 2007 IACP Cookbook Award for Best Book on Wine, Beer or Spirits Winner of the 2006 Georges Duboeuf Wine Book of the Year Award Winner of the 2006 Gourmand World Cookbook Award - U.S. for Best Book on Matching Food and Wine Prepared by a James Beard Award-winning author team, "What to Drink with What You Eat" provides the most comprehensive guide to matching food and drink ever compiled--complete with practical advice from the best wine stewards and chefs in America. 70 full-color photos.
Author: Zagat Survey (Firm)
Publisher:
ISBN: 9781570065415
Category : Travel
Languages : en
Pages : 340
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Book Description
ZAGAT Survey 2004 TOP U.S HOTELS RESORTS & SPAS rates and reviews more than 850 of the foremost hotels, resorts and spas nationwide. Candid, no-punches-pulled appraisals are based on the opinions of the people who know best: nearly 8,000 fellow travellers who have been to these places and are happy to share their unbiased reports on what they found. Over 8,000 people have participated in this survey. The average participant spends approximately 31 nights per year in hotels basing this survey on 240,000 hotel room nights per year, or 660 visits per night. The participants are equally divided between men and women with 41% in the 20s and 30s and 59% are 40 and over.
Author: Rose Arny
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1816
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Book Description
Author: Linda Civitello
Publisher: John Wiley & Sons
ISBN: 0470403713
Category : Cooking
Languages : en
Pages : 448
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Book Description
Cuisine and Culture presents a multicultural and multiethnic approach that draws connections between major historical events and how and why these events affected and defined the culinary traditions of different societies. Witty and engaging, Civitello shows how history has shaped our diet--and how food has affected history. Prehistoric societies are explored all the way to present day issues such as genetically modified foods and the rise of celebrity chefs. Civitello's humorous tone and deep knowledge are the perfect antidote to the usual scholarly and academic treatment of this universally important subject.
Author: Zagat
Publisher:
ISBN: 9780578483610
Category : Travel
Languages : en
Pages :
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Book Description
Ratings and reviews for NYC's best restaurants as voted on by trusted diners, in celebration of Zagat's 40th Anniversary.
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author: Charles J. Fombrun
Publisher: Harvard Business Review Press
ISBN: 9780875846330
Category : Corporate image
Languages : en
Pages : 482
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Book Description
This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.
