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Author: Thomas Kemeny
Publisher: Simon and Schuster
ISBN: 1576879607
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
Author: Thomas Kemeny
Publisher: Simon and Schuster
ISBN: 1576879607
Category : Business & Economics
Languages : en
Pages : 219
Get Book Here
Book Description
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
Author: Robert Sawyer
Publisher: Bloomsbury Publishing
ISBN: 1350035289
Category : Design
Languages : en
Pages : 186
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Book Description
Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.
Author: Leah Dieterich
Publisher: National Geographic Books
ISBN: 1593762917
Category : Family & Relationships
Languages : en
Pages : 0
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Book Description
"[Dieterich's] writing is crisp and intelligent . . . She writes about her own reckoning with her sexuality and exploration of queer identity without becoming pat or coy, giving readers intimate access to her fears and conflicting emotions." --NPR For as long as she can remember, Leah has had the mysterious feeling that she’s been searching for a twin--that she should be part of an intimate pair. It begins with dance partners as she studies ballet growing up; continues with her attractions to girlfriends in college; and leads her, finally, to Eric, whom she moves across the country for and marries. But her steadfast, monogamous relationship leaves her with questions about her sexuality and her identity, so she and her husband decide to try an open marriage. How does a young couple make room for their individual desires, their evolving selfhoods, and their artistic ambitions while building a life together? Can they pursue other sexual partners, even live in separate cities, and keep their original passionate bond alive? Vanishing Twins looks for answers in psychology, science, pop culture, art, architecture, Greek mythology, dance, and language to create a lucid, suspenseful portrait of a woman testing the limits and fluidities of love.
Author: David Ogilvy
Publisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 613
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Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author: Cecilia Minden
Publisher: Cherry Lake
ISBN: 153414062X
Category : Juvenile Nonfiction
Languages : en
Pages : 28
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Book Description
Writing is an important skill that kids use almost every day. The goal of the Write it Right series is to make kids writing experts. Writing an Ad is full of tips and tricks to help kids create an effective ad, from drafting ideas to using persuasive words and imagery. This book includes a table of contents, glossary, index, author biography, activities, and instructions.
Author: David Gaughran
Publisher: David Gaughran
ISBN: 918710928X
Category : Reference
Languages : en
Pages : 134
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Book Description
From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads. *Create attractive ad images to turn browsers into buyers. *Optimize your targeting to attract the right readers. *Manage your bids effectively to drive more sales for less money. *Learn when to run your BookBub campaigns for maximum impact. *Boost discovery of your books and improve visibility. *Train the retailers to recommend your books to the right customers. *Turbocharge series sales to dominate the charts with multiple books simultaneously. BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results. Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level. EXTRA RESOURCES INCLUDED: All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!
Author: Tucker Max
Publisher: Lioncrest Publishing
ISBN: 1544514050
Category : Reference
Languages : en
Pages : 300
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Book Description
Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.
Author: Denis Higgins
Publisher: McGraw Hill Professional
ISBN: 9780071410939
Category : Business & Economics
Languages : en
Pages : 125
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Book Description
A McGraw-Hill Advertising Classic "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.
Author: Robert F.W. Smith
Publisher: Taylor & Francis
ISBN: 1134809158
Category : History
Languages : en
Pages : 320
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Book Description
Historical biography has a mixed reputation: at its best it can reveal much not only about an individual, but the wider context of their life and society; at worst it can result in a narrowly focused work of hagiography or condemnation. Yet in spite of its sometimes inferior status amongst academics, biography has remained a popular genre, and in recent years has developed into new and intriguing areas. As the essays in this volume reveal, scholars from an array of different disciplines have embraced what biography can offer them, expanding the remit of biography from people to things, tracing the 'life' of their chosen object from creation to use to disposal to rediscovery. The increasing concern with the physicality of manuscripts and books has also meant an awareness of and interest in the 'lives' of these forms of material culture. Historians have also become increasingly interested in groups of individuals resulting in prosopographical studies. A book on the diversity of biography is therefore very timely, exploring the multi-disciplinary application of historical biography in the period 500-1700. It presents fourteen case studies offering new approaches to historical biography, written by early-career researchers from backgrounds in archaeology, English, art, architectural history and history, demonstrating different approaches and techniques. Overall, the collection is a strong and united statement by a group of early-career researchers who insist on the vitality of biography as a central concern of historians across the disciplines of the humanities. Contributors believe that the 'life' is a fundamental medium of study for the medieval and early modern periods, and thus . bolsters the move back towards biography as a primary tool of medieval and early modern scholars, as well as a tool for future research for humanities scholars interested in biography.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 452
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Book Description
