Words That Work PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Words That Work PDF full book. Access full book title Words That Work by Dr. Frank Luntz. Download full books in PDF and EPUB format.
Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 414
Get Book Here
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 414
Get Book Here
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Stacey Abrams
Publisher: HarperCollins
ISBN: 0063209497
Category : Juvenile Fiction
Languages : en
Pages : 36
Get Book Here
Book Description
#1 New York Times bestseller and NAACP Image Award winner! The debut picture book from iconic voting rights advocate and bestselling author Stacey Abrams is an inspiring tale of determination, based on her own childhood. Stacey is a little girl who loves words more than anything. She loves reading them, sounding them out, and finding comfort in them when things are hard. But when her teacher chooses her to compete in the local spelling bee, she isn’t as excited as she thought she’d be. What if she messes up? Or worse, if she can’t bring herself to speak up, like sometimes happens when facing bullies at school? Stacey will learn that win or lose . . . her words are powerful, and sometimes perseverance is the most important word of all. Plus don't miss the follow-up from the same team, Stacey's Remarkable Books!
Author: Ta-Nehisi Coates
Publisher: One World
ISBN: 0399590587
Category : Biography & Autobiography
Languages : en
Pages : 402
Get Book Here
Book Description
In this “urgently relevant”* collection featuring the landmark essay “The Case for Reparations,” the National Book Award–winning author of Between the World and Me “reflects on race, Barack Obama’s presidency and its jarring aftermath”*—including the election of Donald Trump. New York Times Bestseller • Finalist for the PEN/Jean Stein Book Award, the Los Angeles Times Book Prize, and the Dayton Literary Peace Prize Named One of the Best Books of the Year by The New York Times • USA Today • Time • Los Angeles Times • San Francisco Chronicle • Essence • O: The Oprah Magazine • The Week • Kirkus Reviews *Kirkus Reviews (starred review) “We were eight years in power” was the lament of Reconstruction-era black politicians as the American experiment in multiracial democracy ended with the return of white supremacist rule in the South. In this sweeping collection of new and selected essays, Ta-Nehisi Coates explores the tragic echoes of that history in our own time: the unprecedented election of a black president followed by a vicious backlash that fueled the election of the man Coates argues is America’s “first white president.” But the story of these present-day eight years is not just about presidential politics. This book also examines the new voices, ideas, and movements for justice that emerged over this period—and the effects of the persistent, haunting shadow of our nation’s old and unreconciled history. Coates powerfully examines the events of the Obama era from his intimate and revealing perspective—the point of view of a young writer who begins the journey in an unemployment office in Harlem and ends it in the Oval Office, interviewing a president. We Were Eight Years in Power features Coates’s iconic essays first published in The Atlantic, including “Fear of a Black President,” “The Case for Reparations,” and “The Black Family in the Age of Mass Incarceration,” along with eight fresh essays that revisit each year of the Obama administration through Coates’s own experiences, observations, and intellectual development, capped by a bracingly original assessment of the election that fully illuminated the tragedy of the Obama era. We Were Eight Years in Power is a vital account of modern America, from one of the definitive voices of this historic moment.
Author: Kate Jane Neal
Publisher: Feiwel & Friends
ISBN: 1250297273
Category : Juvenile Fiction
Languages : en
Pages : 48
Get Book Here
Book Description
This book is about your heart (the little bit inside of you that makes you, you!) The words we listen to can affect how we feel. Some words can do amazing things and make us happy. And some words can really hurt us (we all know what sort of words those are). Our words have power, and we can choose to use them to make the world a better place. Simple, direct, and emotive, Words and Your Heart’s message is that words have extraordinary power–to harm and to heal, to create and to destroy, and to spread love.
Author: Robert W Bly
Publisher: Simon and Schuster
ISBN: 1440591075
Category : Reference
Languages : en
Pages : 336
Get Book Here
Book Description
The ultimate word book for aspiring intellectuals! The most compendious collection of words for aspiring scholars, this book helps you hold your own in intellectual discourse. Featuring 2,400 sophisticated, obscure, and obtuse terms, each page provides you with the definitions you need to know to lock academic horns with the clerisy. From antebellum and eleemosynary to impasto and putative, you will quickly master hundreds of erudite phrases that will improve your conversational elegance. Complete with definitions and sample sentences for each entry, The Big Book of Words You Should Know to Sound Smart will elevate your lexicon as you impress the susurration out of the perfervid hoi polloi.
Author: Katherine Locke
Publisher:
ISBN: 9780316542067
Category :
Languages : en
Pages : 40
Get Book Here
Book Description
Ari knows a lot of words for neighbors, including the pronouns each prefers, and with help from Uncle Lior, who always asks "What are your words," figures out which pronouns--and other words--fit best today.
Author: Jamie Lee Curtis
Publisher: Harper Collins
ISBN: 0061127590
Category : Juvenile Fiction
Languages : en
Pages : 45
Get Book Here
Book Description
I know some Big Words. I'll teach them to you. Although you are small, you can use Big Words too. Big Words aren't scary. They're big fun to learn. I was taught once and now it's your turn. The eighth hilarious picture book by the #1 New York Times bestselling team of Jamie Lee Curtis and Laura Cornell helps little people communicate in a big person's world. With grown-up words like cooperate, respect, patience and considerate, a big, boisterous and zany family celebrates the power of language and discovers that words—big or little—are the bridge that connects us all.
Author: David Olsen
Publisher: Simon and Schuster
ISBN: 1440520771
Category : Reference
Languages : en
Pages : 358
Get Book Here
Book Description
Do you know what "quatrefoil" and "impolitic" mean? What about "halcyon" or "narcolepsy"? This book is a handy, easy-to-read reference guide to the proper parlance for any situation. In this book you will find: Words You Absolutely Should Know (covert, exonerate, perimeter); Words You Should Know But Probably Don't (dour, incendiary, scintilla); Words Most People Don't Know (schlimazel, thaumaturgy, epergne); Words You Should Know to Sound Overeducated (ad infinitum, nugatory, garrulity); Words You Probably Shouldn't Know (priapic, damnatory, labia majora); and more. Whether writing an essay, studying for a test, or trying to impress friends, family, and fellow cocktail party guests with their prolixity, you will achieve magniloquence, ebullience, and flights of rhetorical brilliance.
Author: Ruth Belov Gross
Publisher: Scholastic
ISBN: 9780590438971
Category : Body language
Languages : en
Pages : 47
Get Book Here
Book Description
Describes sign language and other ways that people communicate without words.
Author: John A. Simpson
Publisher: Oxford University Press
ISBN: 9780195218893
Category : Reference
Languages : en
Pages :
Get Book Here
Book Description
The Oxford English Dictionary is the internationally recognized authority on the evolution of the English language from 1150 to the present day. The Dictionary defines over 500,000 words, making it an unsurpassed guide to the meaning, pronunciation, and history of the English language. This new upgrade version of The Oxford English Dictionary Second Edition on CD-ROM offers unparalleled access to the world's most important reference work for the English language. The text of this version has been augmented with the inclusion of the Oxford English Dictionary Additions Series (Volumes 1-3), published in 1993 and 1997, the Bibliography to the Second Edition, and other ancillary material. System requirements: PC with minimum 200 MHz Pentium-class processor; 32 MB RAM (64 MB recommended); 16-speed CD-ROM drive (32-speed recommended); Windows 95, 98, Me, NT, 200, or XP (Local administrator rights are required to install and open the OED for the first time on a PC running Windows NT 4 and to install and run the OED on Windows 2000 and XP); 1.1 GB hard disk space to run the OED from the CD-ROM and 1.7 GB to install the CD-ROM to the hard disk: SVGA monitor: 800 x 600 pixels: 16-bit (64k, high color) setting recommended. Please note: for the upgrade, installation requires the use of the OED CD-ROM v2.0.
