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Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 414
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Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 414
Get Book Here
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Ta-Nehisi Coates
Publisher: One World
ISBN: 0399590587
Category : Biography & Autobiography
Languages : en
Pages : 402
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Book Description
In this “urgently relevant”* collection featuring the landmark essay “The Case for Reparations,” the National Book Award–winning author of Between the World and Me “reflects on race, Barack Obama’s presidency and its jarring aftermath”*—including the election of Donald Trump. New York Times Bestseller • Finalist for the PEN/Jean Stein Book Award, the Los Angeles Times Book Prize, and the Dayton Literary Peace Prize Named One of the Best Books of the Year by The New York Times • USA Today • Time • Los Angeles Times • San Francisco Chronicle • Essence • O: The Oprah Magazine • The Week • Kirkus Reviews *Kirkus Reviews (starred review) “We were eight years in power” was the lament of Reconstruction-era black politicians as the American experiment in multiracial democracy ended with the return of white supremacist rule in the South. In this sweeping collection of new and selected essays, Ta-Nehisi Coates explores the tragic echoes of that history in our own time: the unprecedented election of a black president followed by a vicious backlash that fueled the election of the man Coates argues is America’s “first white president.” But the story of these present-day eight years is not just about presidential politics. This book also examines the new voices, ideas, and movements for justice that emerged over this period—and the effects of the persistent, haunting shadow of our nation’s old and unreconciled history. Coates powerfully examines the events of the Obama era from his intimate and revealing perspective—the point of view of a young writer who begins the journey in an unemployment office in Harlem and ends it in the Oval Office, interviewing a president. We Were Eight Years in Power features Coates’s iconic essays first published in The Atlantic, including “Fear of a Black President,” “The Case for Reparations,” and “The Black Family in the Age of Mass Incarceration,” along with eight fresh essays that revisit each year of the Obama administration through Coates’s own experiences, observations, and intellectual development, capped by a bracingly original assessment of the election that fully illuminated the tragedy of the Obama era. We Were Eight Years in Power is a vital account of modern America, from one of the definitive voices of this historic moment.
Author: M. H. Clark
Publisher: Compendium Publishing & Communications
ISBN: 9781946873613
Category : Self-Help
Languages : en
Pages : 0
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Book Description
In difficult times when there are no words, these words are for you. They�re here to support, to encourage, and to shine light during dark times. Soft, elegant, hand-painted artwork throughout creates a beautiful space to find solace whenever you need it. Features a debossed hardcover and bellyband.
Author: Stacey Abrams
Publisher: HarperCollins
ISBN: 0063209497
Category : Juvenile Fiction
Languages : en
Pages : 36
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Book Description
#1 New York Times bestseller and NAACP Image Award winner! The debut picture book from iconic voting rights advocate and bestselling author Stacey Abrams is an inspiring tale of determination, based on her own childhood. Stacey is a little girl who loves words more than anything. She loves reading them, sounding them out, and finding comfort in them when things are hard. But when her teacher chooses her to compete in the local spelling bee, she isn’t as excited as she thought she’d be. What if she messes up? Or worse, if she can’t bring herself to speak up, like sometimes happens when facing bullies at school? Stacey will learn that win or lose . . . her words are powerful, and sometimes perseverance is the most important word of all. Plus don't miss the follow-up from the same team, Stacey's Remarkable Books!
Author: Kate Jane Neal
Publisher: Feiwel & Friends
ISBN: 1250297273
Category : Juvenile Fiction
Languages : en
Pages : 48
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Book Description
This book is about your heart (the little bit inside of you that makes you, you!) The words we listen to can affect how we feel. Some words can do amazing things and make us happy. And some words can really hurt us (we all know what sort of words those are). Our words have power, and we can choose to use them to make the world a better place. Simple, direct, and emotive, Words and Your Heart’s message is that words have extraordinary power–to harm and to heal, to create and to destroy, and to spread love.
Author: David Olsen
Publisher: Adams Media
ISBN: 9781558500181
Category : Reference
Languages : en
Pages : 0
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Book Description
Lots of people need a quick and authoritative way to identify and define the most troublesome common words. The usual approach- stalling for time until you can grasp the context of what the person has just said-has its limits. If only there were a list, not of every word (after all, reading dictionaries is no one's idea of fun) but of the right words, the ones that are used frequently but don't quite register when you come across them. The Words You Should Know features straightforward, succinct definitions and sentence examples of over 1200 tough-but-common words. It's the kind of book that can get you out of a jam, improve your performance at school, and help advance your career. And that's no hyperbole, rigmarole, or embellishment.
Author: Ruth Belov Gross
Publisher: Scholastic
ISBN: 9780590438971
Category : Body language
Languages : en
Pages : 47
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Book Description
Describes sign language and other ways that people communicate without words.
Author: Robert W Bly
Publisher: Simon and Schuster
ISBN: 1440591075
Category : Reference
Languages : en
Pages : 336
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Book Description
The ultimate word book for aspiring intellectuals! The most compendious collection of words for aspiring scholars, this book helps you hold your own in intellectual discourse. Featuring 2,400 sophisticated, obscure, and obtuse terms, each page provides you with the definitions you need to know to lock academic horns with the clerisy. From antebellum and eleemosynary to impasto and putative, you will quickly master hundreds of erudite phrases that will improve your conversational elegance. Complete with definitions and sample sentences for each entry, The Big Book of Words You Should Know to Sound Smart will elevate your lexicon as you impress the susurration out of the perfervid hoi polloi.
Author: Katherine Locke
Publisher:
ISBN: 9780316542067
Category :
Languages : en
Pages : 40
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Book Description
Ari knows a lot of words for neighbors, including the pronouns each prefers, and with help from Uncle Lior, who always asks "What are your words," figures out which pronouns--and other words--fit best today.
Author: Merriam-Webster
Publisher: Merriam-Webster
ISBN: 9780877790983
Category : Reference
Languages : en
Pages : 0
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Book Description
Find the right word fast! This indispensable guide from America's Language Experts is the perfect tool for readers and writers! This all new edition of The Merriam-Webster Thesaurus features more than 150,000 word choices, including related words, antonyms, and near antonyms. Each main entry provides the meaning shared by the synonyms listed and abundant usage examples show words used in context. Words alphabetically organized for ease of use. A great complement to The Merriam-Webster Dictionary and perfect for school, home, or office.
