Good Is the New Cool PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Good Is the New Cool PDF full book. Access full book title Good Is the New Cool by Afdhel Aziz. Download full books in PDF and EPUB format.
Author: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
Get Book
Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Author: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
Get Book
Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Author: Kevin Doherty
Publisher: Hillcrest Publishing Group
ISBN: 1934937606
Category : Conduct of life
Languages : en
Pages : 248
Get Book
Book Description
Discover the ancient secrets to a life of creative joy, depth, and enhanced well-being... Many ancient cultures throughout human history have understood that the whole point of life is to experience freedom and help others do the same. As a modern Western person, you may have felt a longing inside yourself for this same understanding, but you haven't been sure what your real purpose is or how you can access a more sacred dimension of your life. The problem is that, like most of us in the Western world, you were never taught the right foundation growing up -- the one that ultimately determines every single aspect of your reality, from your health to your finances to your love life. The good news is that once you learn and apply this foundation, your life will take a quantum leap in a new direction, one that is filled with meaning, joy, and awareness. It is never too late to initiate a life of purpose. "The Purpose Principle" is your entry into a new way of being starting right NOW.
Author: Jake Ducey
Publisher: Penguin
ISBN: 0698181948
Category : Self-Help
Languages : en
Pages : 211
Get Book
Book Description
A new, inspirational book from the world’s first millennial motivational speaker—TEDx star and motivational coach Jake Ducey! The Purpose Principles draws on the stories of success, failure, and the common threads among some of today’s most successful and influential people, inspiring you to see yourself in the same light as the world’s biggest difference-makers. Jake Ducey offers a humorous, action-oriented approach for getting more meaning out of life, teaching you how to live with more excitement, productivity, clarity, and confidence. This can help you tackle daily challenges, inspire others, live with passion and purpose, and realize all your goals more efficiently, and reach them even faster! With “WOW-ing” and unfamiliar stories of how familiar celebrities like Brad Pitt, Will Smith, Taylor Swift, Stephen King, Dave Matthews, Jim Carrey, and many others came to be, TEDx speaker and inspirational role model Ducey reveals a step-by-step pathway for living your best life in a changing world . His principles and exercises give the know-how to take advantage of the opportunities all around you. The Purpose Principles spells out the timeless wisdom used by the greatest contributors to human history, and shows how you can integrate them into your life immediately to live your wildest dreams and become a world-changer!
Author:
Publisher: Unitarian Universalist Association of Congregations
ISBN: 9781558966406
Category : Unitarian Universalist churches
Languages : en
Pages : 132
Get Book
Book Description
This invaluable book contains a short history of the Principles and Purposes followed by essays from present-day UU leaders including John Buehrens, Marilyn Sewell, Earl Holt and Barbara Merritt. World community and the interdependent web of all existence are some of the topics explored.
Author: Ken Coleman
Publisher: Ramsey Press
ISBN: 0978562038
Category : Business & Economics
Languages : en
Pages : 188
Get Book
Book Description
Right now, 70% of Americans aren’t passionate about their work and are desperately longing for meaning and purpose. They’re sick of “average” and know there’s something better out there, but they just don’t know how to reach it. One basic principle―The Proximity Principle―can change everything you thought you knew about pursuing a career you love. In his latest book, The Proximity Principle, national radio host and career expert Ken Coleman provides a simple plan of how positioning yourself near the right people and places can help you land the job you love. Forget the traditional career advice you’ve heard! Networking, handing out business cards, and updating your online profile do nothing to set you apart from other candidates. Ken will show you how to be intentional and genuine about the connections you make with a fresh, unexpected take on resumes and the job interview process. You’ll discover the five people you should look for and the four best places to grow, learn, practice, and perform so you can step into the role you were created to fill. After reading The Proximity Principle, you’ll know how to connect with the right people and put yourself in the right places, so opportunities will come―and you’ll be prepared to take them.
Author: Hugh Blane
Publisher: Red Wheel/Weiser
ISBN: 1632659107
Category : Business & Economics
Languages : en
Pages : 214
Get Book
Book Description
Learn to flourish as a leader so that a mindset of growth, optimism, and positivity spreads to your employees and shows up in the customer experience. In the world of work, the single greatest asset of successful individuals, teams, and organizations is their mindset—what happens in between their ears. It’s not the corporate strategy, the sales compensation plan, or the market segments they’re pursuing. It is what each leader, team member, and employee chooses to focus on, believe, and create for themselves and others. 7 Principles of Transformational Leadership presents the fundamental concepts whose implementation will result in dramatic revenue, performance, and relationship growth. Specifically, leaders will learn to: Live their professional and personal lives with unbridled purpose and passion. Execute strategic priorities more effectively and with accelerated results. Retain the brightest and best talent. Have employees, key stakeholders, and managers enthusiastically follow them. Be exemplars of innovation, growth, and positive mindsets. Cascade excellence throughout their organizations. You may have employees with all the talent in the world, but you’ll never achieve remarkable results until you change your employees’ mindset. 7 Principles of Transformational Leadership will help you convert your human potential into accelerated business results.
Author: Jean Case
Publisher: Simon & Schuster
ISBN: 1501196359
Category : Self-Help
Languages : en
Pages : 288
Get Book
Book Description
Be Fearless is researched-based call to action for those seeking to live extraordinary lives and bring about transformational change. LOS ANGELES TIMES BESTSELLER * NATIONAL BESTSELLER Weaving together storytelling, practical tips and inspiration, the book will teach you how to put the five fearless principles to work so that you too can spark the sorts of remarkable breakthroughs that can impact the world. Philanthropist, investor, and technology pioneer Jean Case brings to life the five Be Fearless principles common to the people and organizations that bring about transformational change. When National Geographic Chairman Jean Case set out to investigate the core qualities of great change makers, past and present, from inventors to revolutionaries, she found five surprising traits they all had in common. These weren’t wealth, privilege, or even genius. What all of these exceptional men and women shared was that they had chosen to make a “big bet,” take bold risks, learn from their failures, reach beyond their bubbles, and let urgency conquer fear. Throughout Be Fearless, Jean vividly illustrates these principles through storytelling—from her own transformational life experiences, to Jane Goodall’s remarkable breakthroughs in understanding and protecting chimpanzees, to celebrity chef José Andrés’ decision to be a “first responder” and take his kitchen to the sites of devastating hurricanes to feed the hungry, to Madame C.J. Walker’s vision to build a hair care empire that would employ thousands across the country, and more. She shares new insights to stories you might think you know—like Airbnb’s tale of starting from scratch to transform the hospitality industry, to John F. Kennedy’s history-making moonshot—and gems from changemakers you’ve never heard of. Be Fearless features a compelling foreword from Jane Goodall saying “there is no time in history when it has been more important to Be Fearless” and a new afterword with stories of people inspired to take action after reading the book.
Author: Kevin Cashman
Publisher: Berrett-Koehler Publishers
ISBN: 1609945344
Category : Business & Economics
Languages : en
Pages : 192
Get Book
Book Description
We live and lead in an increasingly volatile, uncertain, complex, and ambiguous world. But paradoxically, Kevin Cashman contends that leaders today must not merely act more quickly but pause more deeply. He details a catalytic process to guide you to step back in order to lead forward in three critical growth areas: personal leadership, development of others, and fostering of cultures of innovation. You and your organization will learn to move from management speed and transaction to leadership significance and transformation.
Author: Hubert Joly
Publisher: Harvard Business Press
ISBN: 1647820391
Category : Business & Economics
Languages : en
Pages : 154
Get Book
Book Description
A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.
Author: Roger Connors
Publisher: Penguin
ISBN: 1101216190
Category : Business & Economics
Languages : en
Pages : 256
Get Book
Book Description
The definitive book on workplace accountability by the New York Times bestselling authors of How Did That Happen? Since it was originally published in 1994, The Oz Principle has sold nearly 600,000 copies and become the worldwide bible on accountability. Through its practical and invaluable advice, thousands of companies have learned just how vital personal and organizational accountability is for a company to achieve and maintain its best results. At the core of the authors' message is the idea that when people take personal ownership of their organization's goals and accept responsibility for their own performance, they become more invested and work at a higher level to ensure not only their own success, but everyone's. Now more than ever, The Oz Principle is vital to anyone charged with obtaining results. It is a must have, must read, and must apply classic business book.
