Winning with Stories PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Winning with Stories PDF full book. Access full book title Winning with Stories by Jim M. Perdue. Download full books in PDF and EPUB format.
Author: Jim M. Perdue
Publisher:
ISBN: 9781892542229
Category : Communication in law
Languages : en
Pages : 583
Get Book Here
Book Description
Author: Jim M. Perdue
Publisher:
ISBN: 9781892542229
Category : Communication in law
Languages : en
Pages : 583
Get Book Here
Book Description
Author: Jonah Sachs
Publisher: Harvard Business Press
ISBN: 1422143570
Category : Business & Economics
Languages : en
Pages : 276
Get Book Here
Book Description
Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.
Author: Zoe Fairbairns
Publisher: Teach Yourself
ISBN: 1444136526
Category : Language Arts & Disciplines
Languages : en
Pages : 188
Get Book Here
Book Description
LEARN HOW TO WRITE WONDERFUL AND VARIED SHORT STORIES AND SHARE THEM WITH THE WORLD. Written by one of the country's leading experts on the short story, this book is ideal if you want to write creatively in a genre that is increasingly attracting attention from publishers, and which offers plenty of competition and festival opportunities for you to showcase your work. This new edition includes uptodate material on web resources and outlets and provides new information on self-publishing. In addition it discusses genres such as micro-fiction, and throughout is fully updated with new resources, events, slams and competitions. It will help unlock your imagination and creativity, and to discover stories you didn't know you had. It will help you to observe the world around you more sharply, as well as to structure, shape and polish your story. It is full of practical exercises that will both inspire imagination and refine skills, and confidence-building suggestions and hints.
Author: Molly Guptill Manning
Publisher: Houghton Mifflin Harcourt
ISBN: 0544535170
Category : History
Languages : en
Pages : 315
Get Book Here
Book Description
This New York Times bestselling account of books parachuted to soldiers during WWII is a “cultural history that does much to explain modern America” (USA Today). When America entered World War II in 1941, we faced an enemy that had banned and burned 100 million books. Outraged librarians launched a campaign to send free books to American troops, gathering 20 million hardcover donations. Two years later, the War Department and the publishing industry stepped in with an extraordinary program: 120 million specially printed paperbacks designed for troops to carry in their pockets and rucksacks in every theater of war. These small, lightweight Armed Services Editions were beloved by the troops and are still fondly remembered today. Soldiers read them while waiting to land at Normandy, in hellish trenches in the midst of battles in the Pacific, in field hospitals, and on long bombing flights. This pioneering project not only listed soldiers’ spirits, but also helped rescue The Great Gatsby from obscurity and made Betty Smith, author of A Tree Grows in Brooklyn, into a national icon. “A thoroughly engaging, enlightening, and often uplifting account . . . I was enthralled and moved.” — Tim O’Brien, author of The Things They Carried “Whether or not you’re a book lover, you’ll be moved.” — Entertainment Weekly
Author: Fred Reichheld
Publisher: Harvard Business Press
ISBN: 1647821797
Category : Business & Economics
Languages : en
Pages : 159
Get Book Here
Book Description
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.
Author: Nancy Sakaduski
Publisher:
ISBN: 9780986059797
Category :
Languages : en
Pages : 172
Get Book Here
Book Description
A concise guide to writing short stories, including preparation, theme and premise, title, characters, dialogue, setting, and more. Submission and marketing advice is also provided.
Author: Prakash Iyer
Publisher: Penguin UK
ISBN: 8184753667
Category : Business & Economics
Languages : en
Pages : 192
Get Book Here
Book Description
Do you feel like throwing in the towel, but want to be a great leader? Would you like to build an organization? Do you want your child to be the best she can be? If you answered yes to any of these questions, The Habit of Winning is the book for you. It is a book that will change the way you think, work and live, with stories about self-belief and perseverance, leadership and teamwork—stories that will ignite a new passion and a renewed sense of purpose in your mind. The stories in The Habit of Winning range from cola wars to cricketing heroes, from Michelle Obama’s management techniques to Mahatma Gandhi’s generosity. There are life lessons from frogs and rabbits, sharks and butterflies, kites and balloons. Together they create a heady mix that will make the winner inside you emerge and grow.
Author:
Publisher: ببلومانيا للنشر والتوزيع
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
Get Book Here
Book Description
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Author: Mumsnet
Publisher:
ISBN: 9781406347173
Category : Children's stories, English
Languages : en
Pages : 0
Get Book Here
Book Description
A beautifully illustrated treasury of stories to share at bedtime, written by members of Mumsnet and Gransnet and chosen by former Children's Laureate, Michael RosenThis beautiful gift book showcases the best new writing and illustration for children. It features ten prize-winning stories, each of which is illustrated by an up-and-coming artist. Perfect for reading aloud at bedtime, this is a book to enjoy again and again.
Author: Albert Castel
Publisher: Univ of South Carolina Press
ISBN: 9781570030741
Category : History
Languages : en
Pages : 244
Get Book Here
Book Description
Winning and Losing in the Civil War collects fifteen of the most influential short writings by accomplished Civil War historian Albert Castel, each presented with his trademark wit, style, and analytical precision. The author expounds on some of the most provocative, arresting issues surrounding the war, including the dispute over inevitability of Northern victory and the question of Lee's greatness on and off the battlefield. Castel contemplates presidents and mules, generals and guerrillas, lovers and haters, facts and opinions, actualities and probabilities. In addition, he uses the volume as a forum for reflecting on his role as historian, identifying the primary problem facing present-day practitioners of Civil War historiography, and illumining what remains to be accomplished in this heavily tilled but ever-popular field of scholarly inquiry.
