Author: Amy Posey
Publisher: McGraw-Hill Education
ISBN: 9781260455519
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Face every business challenge with the skills and spirit of an elite adventurer Wild Success takes you on a thrilling ride into the world of extreme adventurers—extraordinary men and women whose hard-earned wisdom can be applied to any business situation. Death-defying adventurers and business leadership experts themselves, authors Amy Posey and Kevin Vallely provide an inside look into an elite society of people who understand how to excel in the most challenging environments on the planet. The authors combine one-of-a-kind insights from the adventure world with innovative research from the field of neuroscience to provide powerful, proven-effective leadership lessons. Wild Success teaches you how to: • Identify your purpose as a leader • Build your resilience and your ability to adapt to change • Reframe your attitude to optimize your cognitive performance • Reach your true leadership potential with a growth mindset Through seven leadership lessons, you’ll learn to see business challenges through the eyes of adventurers—from a surfer atop a monstrous 50-foot wave to a polar skier clawing across the Antarctic plateau to a wingsuit flyer defying death thousands of feet in the air. Adventurers know better than anyone that unexpected obstacles and tough situations can force the most creative, innovative thinking. Become a leader of leaders by using the wild wisdom garnered by elite adventurers in the most extreme environments on the planet.
Wild Success: 7 Key Lessons Business Leaders Can Learn from Extreme Adventurers
Author: Amy Posey
Publisher: McGraw-Hill Education
ISBN: 9781260455519
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Face every business challenge with the skills and spirit of an elite adventurer Wild Success takes you on a thrilling ride into the world of extreme adventurers—extraordinary men and women whose hard-earned wisdom can be applied to any business situation. Death-defying adventurers and business leadership experts themselves, authors Amy Posey and Kevin Vallely provide an inside look into an elite society of people who understand how to excel in the most challenging environments on the planet. The authors combine one-of-a-kind insights from the adventure world with innovative research from the field of neuroscience to provide powerful, proven-effective leadership lessons. Wild Success teaches you how to: • Identify your purpose as a leader • Build your resilience and your ability to adapt to change • Reframe your attitude to optimize your cognitive performance • Reach your true leadership potential with a growth mindset Through seven leadership lessons, you’ll learn to see business challenges through the eyes of adventurers—from a surfer atop a monstrous 50-foot wave to a polar skier clawing across the Antarctic plateau to a wingsuit flyer defying death thousands of feet in the air. Adventurers know better than anyone that unexpected obstacles and tough situations can force the most creative, innovative thinking. Become a leader of leaders by using the wild wisdom garnered by elite adventurers in the most extreme environments on the planet.
Publisher: McGraw-Hill Education
ISBN: 9781260455519
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Face every business challenge with the skills and spirit of an elite adventurer Wild Success takes you on a thrilling ride into the world of extreme adventurers—extraordinary men and women whose hard-earned wisdom can be applied to any business situation. Death-defying adventurers and business leadership experts themselves, authors Amy Posey and Kevin Vallely provide an inside look into an elite society of people who understand how to excel in the most challenging environments on the planet. The authors combine one-of-a-kind insights from the adventure world with innovative research from the field of neuroscience to provide powerful, proven-effective leadership lessons. Wild Success teaches you how to: • Identify your purpose as a leader • Build your resilience and your ability to adapt to change • Reframe your attitude to optimize your cognitive performance • Reach your true leadership potential with a growth mindset Through seven leadership lessons, you’ll learn to see business challenges through the eyes of adventurers—from a surfer atop a monstrous 50-foot wave to a polar skier clawing across the Antarctic plateau to a wingsuit flyer defying death thousands of feet in the air. Adventurers know better than anyone that unexpected obstacles and tough situations can force the most creative, innovative thinking. Become a leader of leaders by using the wild wisdom garnered by elite adventurers in the most extreme environments on the planet.
Wild Success: 7 Key Lessons Business Leaders Can Learn from Extreme Adventurers
Author: Amy Posey
Publisher: McGraw Hill Professional
ISBN: 1260455521
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Face every business challenge with the skills and spirit of an elite adventurer Wild Success takes you on a thrilling ride into the world of extreme adventurers—extraordinary men and women whose hard-earned wisdom can be applied to any business situation. Death-defying adventurers and business leadership experts themselves, authors Amy Posey and Kevin Vallely provide an inside look into an elite society of people who understand how to excel in the most challenging environments on the planet. The authors combine one-of-a-kind insights from the adventure world with innovative research from the field of neuroscience to provide powerful, proven-effective leadership lessons. Wild Success teaches you how to: • Identify your purpose as a leader • Build your resilience and your ability to adapt to change • Reframe your attitude to optimize your cognitive performance • Reach your true leadership potential with a growth mindset Through seven leadership lessons, you’ll learn to see business challenges through the eyes of adventurers—from a surfer atop a monstrous 50-foot wave to a polar skier clawing across the Antarctic plateau to a wingsuit flyer defying death thousands of feet in the air. Adventurers know better than anyone that unexpected obstacles and tough situations can force the most creative, innovative thinking. Become a leader of leaders by using the wild wisdom garnered by elite adventurers in the most extreme environments on the planet.
Publisher: McGraw Hill Professional
ISBN: 1260455521
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Face every business challenge with the skills and spirit of an elite adventurer Wild Success takes you on a thrilling ride into the world of extreme adventurers—extraordinary men and women whose hard-earned wisdom can be applied to any business situation. Death-defying adventurers and business leadership experts themselves, authors Amy Posey and Kevin Vallely provide an inside look into an elite society of people who understand how to excel in the most challenging environments on the planet. The authors combine one-of-a-kind insights from the adventure world with innovative research from the field of neuroscience to provide powerful, proven-effective leadership lessons. Wild Success teaches you how to: • Identify your purpose as a leader • Build your resilience and your ability to adapt to change • Reframe your attitude to optimize your cognitive performance • Reach your true leadership potential with a growth mindset Through seven leadership lessons, you’ll learn to see business challenges through the eyes of adventurers—from a surfer atop a monstrous 50-foot wave to a polar skier clawing across the Antarctic plateau to a wingsuit flyer defying death thousands of feet in the air. Adventurers know better than anyone that unexpected obstacles and tough situations can force the most creative, innovative thinking. Become a leader of leaders by using the wild wisdom garnered by elite adventurers in the most extreme environments on the planet.
Rowing the Northwest Passage
Author: Kevin Vallely
Publisher: Greystone Books Ltd
ISBN: 1771641355
Category : Travel
Languages : en
Pages : 165
Book Description
"Vallely transports the reader to places few will ever go: the very edges of the earth and of human endurance." —Evan Solomon In this gripping first-hand account, four seasoned adventurers navigate a sophisticated, high-tech rowboat across the Northwest Passage. One of the "last firsts" remaining in the adventure world, this journey is only possible because of the dramatic impacts of global warming in the high Arctic, which provide an ironic opportunity to draw attention to the growing urgency of climate change. Along the way, the team repeatedly face life-threatening danger from storms unparalleled in their ferocity and unpredictability and bears witness to unprecedented changes in the Arctic habitat and inhabitants, while weathering gale-force vitriol from climate change deniers who have taken to social media to attack them and undermine their efforts.
Publisher: Greystone Books Ltd
ISBN: 1771641355
Category : Travel
Languages : en
Pages : 165
Book Description
"Vallely transports the reader to places few will ever go: the very edges of the earth and of human endurance." —Evan Solomon In this gripping first-hand account, four seasoned adventurers navigate a sophisticated, high-tech rowboat across the Northwest Passage. One of the "last firsts" remaining in the adventure world, this journey is only possible because of the dramatic impacts of global warming in the high Arctic, which provide an ironic opportunity to draw attention to the growing urgency of climate change. Along the way, the team repeatedly face life-threatening danger from storms unparalleled in their ferocity and unpredictability and bears witness to unprecedented changes in the Arctic habitat and inhabitants, while weathering gale-force vitriol from climate change deniers who have taken to social media to attack them and undermine their efforts.
Geronimo
Author: Mike Leach
Publisher: Simon and Schuster
ISBN: 1476734984
Category : Business & Economics
Languages : en
Pages : 304
Book Description
“In the hands of Mike Leach and Buddy Levy, the story of this brilliant Apache leader comes into sharp focus, both in their narrative of his life and in spirited commentaries on its meaning” (S.C. Gwynne, author of Pulitzer Prize finalist Empire of the Summer Moon). Playing cowboys and Indians as a boy, legendary college football coach Mike Leach always chose to be the Indian—the underdog whose success turned on being a tough, resourceful, ingenious fighter. And the greatest Indian military leader of all was Geronimo, the Apache warrior whose name is so symbolic of courage that World War II paratroopers shouted it as they leaped from airplanes into battle. Told in the style of Robert Greene’s The 48 Laws of Power, Leach’s compelling and inspiring book examines Geronimo’s leadership approach and the timeless strategies, decisions, and personal qualities that made him a success. Raised in an unforgiving landscape, Geronimo and his band faced enemies better armed, better equipped, and more numerous than they were. But somehow they won victories against all odds, beguiling the United States and Mexican governments and earning the respect and awe of those generals committed to hunting him down. While some believed that Geronimo had supernatural powers, much of his genius can be ascribed to old-fashioned values such as relentless training and preparation, leveraging resources, finding ways to turn defeats into victories, and being faster and more nimble than his enemy. The tactics of Geronimo would be studied and copied by the US military for generations. Pain, pride, humility, family—many things shaped Geronimo’s life. In this “compelling book that humanizes a man many misunderstood” (New York Times bestselling author Brian Kilmeade), Mike Leach illustrates how we too can use the forces and circumstances of our own lives to build true leadership today.
Publisher: Simon and Schuster
ISBN: 1476734984
Category : Business & Economics
Languages : en
Pages : 304
Book Description
“In the hands of Mike Leach and Buddy Levy, the story of this brilliant Apache leader comes into sharp focus, both in their narrative of his life and in spirited commentaries on its meaning” (S.C. Gwynne, author of Pulitzer Prize finalist Empire of the Summer Moon). Playing cowboys and Indians as a boy, legendary college football coach Mike Leach always chose to be the Indian—the underdog whose success turned on being a tough, resourceful, ingenious fighter. And the greatest Indian military leader of all was Geronimo, the Apache warrior whose name is so symbolic of courage that World War II paratroopers shouted it as they leaped from airplanes into battle. Told in the style of Robert Greene’s The 48 Laws of Power, Leach’s compelling and inspiring book examines Geronimo’s leadership approach and the timeless strategies, decisions, and personal qualities that made him a success. Raised in an unforgiving landscape, Geronimo and his band faced enemies better armed, better equipped, and more numerous than they were. But somehow they won victories against all odds, beguiling the United States and Mexican governments and earning the respect and awe of those generals committed to hunting him down. While some believed that Geronimo had supernatural powers, much of his genius can be ascribed to old-fashioned values such as relentless training and preparation, leveraging resources, finding ways to turn defeats into victories, and being faster and more nimble than his enemy. The tactics of Geronimo would be studied and copied by the US military for generations. Pain, pride, humility, family—many things shaped Geronimo’s life. In this “compelling book that humanizes a man many misunderstood” (New York Times bestselling author Brian Kilmeade), Mike Leach illustrates how we too can use the forces and circumstances of our own lives to build true leadership today.
The Third Door
Author: Alex Banayan
Publisher: Crown Currency
ISBN: 080413667X
Category : Business & Economics
Languages : en
Pages : 322
Book Description
FORBES #1 CAREER BOOK TO READ IN 2018 The larger-than-life journey of an 18-year-old college freshman who set out from his dorm room to track down Bill Gates, Lady Gaga, and dozens more of the world’s most successful people to uncover how they broke through and launched their careers. The Third Door takes readers on an unprecedented adventure—from hacking Warren Buffett’s shareholders meeting to chasing Larry King through a grocery store to celebrating in a nightclub with Lady Gaga—as Alex Banayan travels from icon to icon, decoding their success. After remarkable one-on-one interviews with Bill Gates, Maya Angelou, Steve Wozniak, Jane Goodall, Larry King, Jessica Alba, Pitbull, Tim Ferriss, Quincy Jones, and many more, Alex discovered the one key they have in common: they all took the Third Door. Life, business, success… it’s just like a nightclub. There are always three ways in. There’s the First Door: the main entrance, where ninety-nine percent of people wait in line, hoping to get in. The Second Door: the VIP entrance, where the billionaires and celebrities slip through. But what no one tells you is that there is always, always… the Third Door. It’s the entrance where you have to jump out of line, run down the alley, bang on the door a hundred times, climb over the dumpster, crack open the window, sneak through the kitchen—there’s always a way in. Whether it’s how Bill Gates sold his first piece of software or how Steven Spielberg became the youngest studio director in Hollywood history, they all took the Third Door.
Publisher: Crown Currency
ISBN: 080413667X
Category : Business & Economics
Languages : en
Pages : 322
Book Description
FORBES #1 CAREER BOOK TO READ IN 2018 The larger-than-life journey of an 18-year-old college freshman who set out from his dorm room to track down Bill Gates, Lady Gaga, and dozens more of the world’s most successful people to uncover how they broke through and launched their careers. The Third Door takes readers on an unprecedented adventure—from hacking Warren Buffett’s shareholders meeting to chasing Larry King through a grocery store to celebrating in a nightclub with Lady Gaga—as Alex Banayan travels from icon to icon, decoding their success. After remarkable one-on-one interviews with Bill Gates, Maya Angelou, Steve Wozniak, Jane Goodall, Larry King, Jessica Alba, Pitbull, Tim Ferriss, Quincy Jones, and many more, Alex discovered the one key they have in common: they all took the Third Door. Life, business, success… it’s just like a nightclub. There are always three ways in. There’s the First Door: the main entrance, where ninety-nine percent of people wait in line, hoping to get in. The Second Door: the VIP entrance, where the billionaires and celebrities slip through. But what no one tells you is that there is always, always… the Third Door. It’s the entrance where you have to jump out of line, run down the alley, bang on the door a hundred times, climb over the dumpster, crack open the window, sneak through the kitchen—there’s always a way in. Whether it’s how Bill Gates sold his first piece of software or how Steven Spielberg became the youngest studio director in Hollywood history, they all took the Third Door.
Brand Admiration
Author: C. Whan Park
Publisher: John Wiley & Sons
ISBN: 1119308070
Category : Business & Economics
Languages : en
Pages : 292
Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Publisher: John Wiley & Sons
ISBN: 1119308070
Category : Business & Economics
Languages : en
Pages : 292
Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Sophie's World
Author: Jostein Gaarder
Publisher: Farrar, Straus and Giroux
ISBN: 1466804270
Category : Fiction
Languages : en
Pages : 599
Book Description
A page-turning novel that is also an exploration of the great philosophical concepts of Western thought, Jostein Gaarder's Sophie's World has fired the imagination of readers all over the world, with more than twenty million copies in print. One day fourteen-year-old Sophie Amundsen comes home from school to find in her mailbox two notes, with one question on each: "Who are you?" and "Where does the world come from?" From that irresistible beginning, Sophie becomes obsessed with questions that take her far beyond what she knows of her Norwegian village. Through those letters, she enrolls in a kind of correspondence course, covering Socrates to Sartre, with a mysterious philosopher, while receiving letters addressed to another girl. Who is Hilde? And why does her mail keep turning up? To unravel this riddle, Sophie must use the philosophy she is learning—but the truth turns out to be far more complicated than she could have imagined.
Publisher: Farrar, Straus and Giroux
ISBN: 1466804270
Category : Fiction
Languages : en
Pages : 599
Book Description
A page-turning novel that is also an exploration of the great philosophical concepts of Western thought, Jostein Gaarder's Sophie's World has fired the imagination of readers all over the world, with more than twenty million copies in print. One day fourteen-year-old Sophie Amundsen comes home from school to find in her mailbox two notes, with one question on each: "Who are you?" and "Where does the world come from?" From that irresistible beginning, Sophie becomes obsessed with questions that take her far beyond what she knows of her Norwegian village. Through those letters, she enrolls in a kind of correspondence course, covering Socrates to Sartre, with a mysterious philosopher, while receiving letters addressed to another girl. Who is Hilde? And why does her mail keep turning up? To unravel this riddle, Sophie must use the philosophy she is learning—but the truth turns out to be far more complicated than she could have imagined.
Introduction to Business
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
One Decision
Author: Mike Bayer
Publisher: Penguin
ISBN: 0593296036
Category : Self-Help
Languages : en
Pages : 305
Book Description
A New York Times Bestseller From Dr. Phil show regular and author of the New York Times bestselling Best Self: Be You, Only Better, a plan for taking immediate steps to improving your life Foreword by Dr. Phil McGraw It is estimated that we make 35,000 decisions every day. Right now, at least one decision we make will have a powerful ripple effect across all aspects of our life. But One Decision isn't about taking one overwhelming big step; it's about starting with a single, important choice we can make every day: the decision to be authentic. It is the decision to know who you are, to be who you are, and express yourself authentically. Whether you find yourself up against a new challenge, deciding on a change in direction, or in need of a total reinvention, Coach Mike has created a powerful blueprint to help you connect with your authenticity so that your life reflects who you truly are. With the tools in this book, you can transform what the obstacles in your life into new opportunities. He shows you how to stop constantly over-thinking the "big" decisions and reconnect with your gut instincts and make all of your decisions with confidence and peace of mind. And, this book helps you navigate the forces that routinely drive your decision making, ensuring that you're motivated by facts instead of fears, clarity over confusion, and evidence over emotion. One Decision is an inspiring and practical action plan to help you improve your life, find your purpose, improve your mental health and relationships, work on your physical health, and even make more money. Drawing on twenty years of experience helping individuals from all walks of life make real and lasting change, Coach Mike has a refreshing approach for motivating you to take a risk, be bold, and take real action toward a better life. A PENGUIN LIFE TITLE
Publisher: Penguin
ISBN: 0593296036
Category : Self-Help
Languages : en
Pages : 305
Book Description
A New York Times Bestseller From Dr. Phil show regular and author of the New York Times bestselling Best Self: Be You, Only Better, a plan for taking immediate steps to improving your life Foreword by Dr. Phil McGraw It is estimated that we make 35,000 decisions every day. Right now, at least one decision we make will have a powerful ripple effect across all aspects of our life. But One Decision isn't about taking one overwhelming big step; it's about starting with a single, important choice we can make every day: the decision to be authentic. It is the decision to know who you are, to be who you are, and express yourself authentically. Whether you find yourself up against a new challenge, deciding on a change in direction, or in need of a total reinvention, Coach Mike has created a powerful blueprint to help you connect with your authenticity so that your life reflects who you truly are. With the tools in this book, you can transform what the obstacles in your life into new opportunities. He shows you how to stop constantly over-thinking the "big" decisions and reconnect with your gut instincts and make all of your decisions with confidence and peace of mind. And, this book helps you navigate the forces that routinely drive your decision making, ensuring that you're motivated by facts instead of fears, clarity over confusion, and evidence over emotion. One Decision is an inspiring and practical action plan to help you improve your life, find your purpose, improve your mental health and relationships, work on your physical health, and even make more money. Drawing on twenty years of experience helping individuals from all walks of life make real and lasting change, Coach Mike has a refreshing approach for motivating you to take a risk, be bold, and take real action toward a better life. A PENGUIN LIFE TITLE
Debugging Teams
Author: Brian W. Fitzpatrick
Publisher: "O'Reilly Media, Inc."
ISBN: 1491932511
Category : Business & Economics
Languages : en
Pages : 190
Book Description
In the course of their 20+-year engineering careers, authors Brian Fitzpatrick and Ben Collins-Sussman have picked up a treasure trove of wisdom and anecdotes about how successful teams work together. Their conclusion? Even among people who have spent decades learning the technical side of their jobs, most haven’t really focused on the human component. Learning to collaborate is just as important to success. If you invest in the "soft skills" of your job, you can have a much greater impact for the same amount of effort. The authors share their insights on how to lead a team effectively, navigate an organization, and build a healthy relationship with the users of your software. This is valuable information from two respected software engineers whose popular series of talks—including "Working with Poisonous People"—has attracted hundreds of thousands of followers.
Publisher: "O'Reilly Media, Inc."
ISBN: 1491932511
Category : Business & Economics
Languages : en
Pages : 190
Book Description
In the course of their 20+-year engineering careers, authors Brian Fitzpatrick and Ben Collins-Sussman have picked up a treasure trove of wisdom and anecdotes about how successful teams work together. Their conclusion? Even among people who have spent decades learning the technical side of their jobs, most haven’t really focused on the human component. Learning to collaborate is just as important to success. If you invest in the "soft skills" of your job, you can have a much greater impact for the same amount of effort. The authors share their insights on how to lead a team effectively, navigate an organization, and build a healthy relationship with the users of your software. This is valuable information from two respected software engineers whose popular series of talks—including "Working with Poisonous People"—has attracted hundreds of thousands of followers.