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Author: Dawn Jones
Publisher: Made For Success Publishing
ISBN: 1613398778
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
Dawn Jones is an international speaker, certified coach, corporate trainer, and best-selling author of the Top 7 Personality Challenges. For over 5-years she’s been in the top 1% of salespeople for her clients in the corporate training industry and holds the record for highest sales day in the 25-year history of one of her top clients. Her perseverance, passion, and spontaneous humor stem from over 20 years as an entrepreneur, professional business owner, volunteer, and wife.
Author: Dawn Jones
Publisher: Made For Success Publishing
ISBN: 1613398778
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
Dawn Jones is an international speaker, certified coach, corporate trainer, and best-selling author of the Top 7 Personality Challenges. For over 5-years she’s been in the top 1% of salespeople for her clients in the corporate training industry and holds the record for highest sales day in the 25-year history of one of her top clients. Her perseverance, passion, and spontaneous humor stem from over 20 years as an entrepreneur, professional business owner, volunteer, and wife.
Author: Mary Lou Quinlan
Publisher: John Wiley & Sons
ISBN: 0471446971
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.
Author: Jeffery Halter
Publisher:
ISBN: 9780986142505
Category :
Languages : en
Pages : 320
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Book Description
WHY WOMEN is written to help companies create Integrated Women's Leadership Strategies by leveraging all key business areas
Author: Lisa Johnson
Publisher: AMACOM/American Management Association
ISBN: 9780814428009
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
Author: Paco Underhill
Publisher: Simon and Schuster
ISBN: 1416569960
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.
Author: Susan Maushart
Publisher: Bloomsbury Publishing USA
ISBN: 1596918535
Category : Social Science
Languages : en
Pages : 260
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Book Description
With all the choices available to today's women, why don't they more feel fulfilled? What Women Want Next is Susan Maushart's meditation-by turns profound and laugh-out-loud funny-on that central dilemma of postfeminist life. At one point she had it all, so why wasn't she happy? With What Women Want Next, Maushart combines research with personal history in a dynamic attempt to answer this question. Feminism may have led women to life's banquet table, but the meal they make of it is up to them. How to balance life and work, sex and sleep, child care and self-care? And why has women's guilt-that glass ceiling of the soul-become the biggest barrier they face? What Women Want Next is the first book to look at the spectrum of a woman's life and attempt to demonstrate how she can shape her own destiny throughout all its stages.
Author: Sylvia Ann Hewlett
Publisher: Harvard Business Press
ISBN: 1422142671
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
The war for talent is heating up in emerging markets. Without enough “brain power,” multinationals can’t succeed in these markets. Yet they’re approaching the war in the wrong way—bringing in expats and engaging in bidding wars for hotshot local “male” managers. The solution is hiding in plain sight: the millions of highly educated women surging into the labor markets of Brazil, Russia, India, China, and the United Arab Emirates. Increasingly, these women boast better credentials, higher ambitions, and greater loyalty than their male peers. But there’s a catch: Attracting and retaining talented women in emerging economies requires different strategies than those used in mature markets. Complex cultural forces – family-related “pulls,” such as daughterly duties to parents and in-laws, and work-related “pushes,” such as extreme hours and dangerous commutes – force women to settle for dead-end jobs, switch to the public sector, or leave the workforce entirely. In Winning the War for Talent in Emerging Markets, Sylvia Ann Hewlett and Ripa Rashid analyze these forces and present strategies for countering them, including: • Sustaining ambition through stretch opportunities and international assignments • Combating cultural bias by building an infrastructure for female leadership (networks, mentors, sponsors) • Introducing flexible work arrangements to accommodate family obligations • Providing safe transportation, such as employer-subsidized taxi services Drawing on groundbreaking research, amplified with on-the-ground examples from companies as diverse as Google, Infosys, Goldman Sachs, and Siemens, this book is required reading for all companies seeking to strengthen their talent pipeline in these rich and expanding markets.
Author: J. Darroch
Publisher: Springer
ISBN: 1137358173
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Author: Marti Barletta
Publisher: Dearborn Trade Publishing
ISBN: 9780793159635
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Author: Elizabeth A. Vazquez
Publisher: Advantage Media Group
ISBN: 9781599323527
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Whether you're a woman who wants to grow your business or you're wondering how to leverage and support this growing market, BUYING FOR IMPACT How to Buy from Women and Change Our World has the answers you need now. The ultimate guide to doing business with millions of entrepreneurial women around the world. The shape of the planet's marketplace has been changed completely by forces of political and demographic change. Where once women were sidelined in the global marketplace, now they are at the heart of it all. In places as remote as Bangladesh and Mali and as familiar and Paris and New York, businesses owned and managed by women are carving out a vibrant and thriving place in the 21st-century economy. In this book, you'll find all that you need to know to understand how this hidden market works, not only for women in business, but for everyone. Above all, you'll learn more about how to foster its growth for a more sustainable future. Whether you're a woman who wants to grow your business or your wondering how to leverage this growing market, BUYING FOR IMPACT, How to Buy from Women and Change Our World has the answers you need now.
