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Author: Bob Densley
Publisher: Food & Agriculture Org.
ISBN: 9789251043622
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
In most countries, wholesale markets remain an essential link between production and consumption. That they should be well managed is essential as higher marketing costs lead to lower prices for producers and higher prices charged to consumers. Inefficient markets also increase the risk of problems of hygiene, environmental degradation and transport congestion, among others. With rapid urban growth, wholesale markets will continue to channel a wide variety of produce to urban consumers, despite the development of new distribution techniques, such as direct supply from farmers to supermarkets. This manual analyses the political, legal, economic and commercial aspects of the management and operations of wholesale markets. The European experience in Spain, France, Germany, Britain and Italy is presented; as well as in Japan, Hong Kong, the USA, South Africa, Australia and Argentina.
Author: Bob Densley
Publisher: Food & Agriculture Org.
ISBN: 9789251043622
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
In most countries, wholesale markets remain an essential link between production and consumption. That they should be well managed is essential as higher marketing costs lead to lower prices for producers and higher prices charged to consumers. Inefficient markets also increase the risk of problems of hygiene, environmental degradation and transport congestion, among others. With rapid urban growth, wholesale markets will continue to channel a wide variety of produce to urban consumers, despite the development of new distribution techniques, such as direct supply from farmers to supermarkets. This manual analyses the political, legal, economic and commercial aspects of the management and operations of wholesale markets. The European experience in Spain, France, Germany, Britain and Italy is presented; as well as in Japan, Hong Kong, the USA, South Africa, Australia and Argentina.
Author: J. Stanford Larson
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 136
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Book Description
Author: David Allen Revzan
Publisher:
ISBN:
Category : Wholesale trade
Languages : en
Pages : 682
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Book Description
Author: Paul Dulaney Converse
Publisher:
ISBN: 1443722995
Category : Business & Economics
Languages : en
Pages : 620
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Book Description
INTRODUCTION to MARKETING PRINCIPLES OF WHOLESALE AND RETAIL DISTRIBUTION by Paul D. Converse. Preface: THIS BOOK has a definite objective to combine a treat ment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one . can not properly understand retailing without some knowledge mar ket economics and wholesaling. Students will understand ptail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the over all picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun. Paul D. Converse Fred M. Jones. Contents include: I. Introduction 1. THE MEANING AND SCOPE OF MARKETING 3 2. THE PHYSICAL HANDLING OF GOODS 21 3. MIDDLEMEN, TRADE CHANNELS, AND COMMODITIES 38 THE CONSUMER 54 II. Wholesale Marketing A. Organizations 5. COMMISSION MERCHANTS, BROKERS, AND AUCTIONS 75 WHOLESALE MERCHANT 87 TTHE MANUFACTURER AND HIS OUTLETS 101 B. Commodities 8. THE AGRICULTURAL MARKETING PROBLEM 125 9. THE MARKETING OF GRAIN 143 10. THE MARKETING OF COTTON l6l 11. THE MARKETING OF INDUSTRIAL GOODS 174 III. Retail Marketing A. Organizations INDEPENDENT RETAILER 191 xtf THE CHAIN STORE 2Og Xi, THE DEPARTMENT STORE 223 15. THE CONSUMER COOPERATIVE MOVEMENT 237 Vli viii CONTENTS B. Starting a Retail Store 16. BECOMING AN OWNER OF A RETAIL STORE 857 17. THE IMPORTANCE OF STORE LOCATION 371 18. SELECTING, TRAINING, AND SUPERVISING EMPLOYEES 86 C. Buying and Pricing 19. BUYING WHAT, WHEN, AND HOW MUCH TO BUY 303 20. BUYING WHERE AND HOW TO BUY 319 21. THE PROBLEM OF PRICING 335 D. Selling LES PROMOTION WHAT IT is 359 EFFECTIVE ADVERTISING 373, WINDOW DISPLAY 389 STOCK ARRANGEMENT AND DISPLAY 403 THE ESSENCE OF SALESMANSHIP 417 E. Finance and Control 27. THE EXTENSION OF CREDIT 437 28. RECORD KEEPING 460 29. TAX RECORDS AND REPORTS 481 STOCK CONTROL AND STOCK TURNOVER 494 MERCHANDISING EFFICIENCY 508 32. THE PROBLEM OF INSURANCE 525 33. PROFITS AND FAILURES 545 IV. The Control of Marketing 34. THE REGULATION OF COMPETITION 563 35. MARKETING COST AND EFFICIENCY 577 Index 595 I. Introduction: The Meaning and Scope of Marketing JL ISTRIBUTION, or marketing is the most important part of business. Most business concerns can produce many more goods than they can sell at a profit. Give us sales is the common cry of businessmen, and huge sums are spent on ad vertising and salesmanship. Whatever can be sold can be made. The big problem is distribution. Such statements are common and may be accepted as generally true in normal times. This condition has not always existed. Up until compara tively recent times, the big task of the race was to produce enough goods food, clothing, and shelterto satisfy its needs. During the past 150 years the problem has been altered by the use of labor-saving machinery by the discoveries and inventions of chemistry, agriculture, physics, and engineering and by the development of scientific management and accounting. The development of the natural sciences and the arts of physics, entomology, geology, chemistry, management, and en gineering has given us much new knowledge which has enabled us to increase greatly the output of goods and to reduce the costs of production. The result is that usually we are able to produce many more goods than the consumers are able to buy at the prevailing prices. Hence businessmen and farmers have become greatly interested in distribution...
Author: Lawrence J. Gitman
Publisher:
ISBN: 9781947172555
Category : Business
Languages : en
Pages : 732
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author: United States. Department of Agriculture. Production and Marketing Administration
Publisher:
ISBN:
Category : Greenville (S.C.)
Languages : en
Pages : 80
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Book Description
Author: Jim Ambrose
Publisher: Natl Assn Wholesale-Distr
ISBN: 193401432X
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
Author: Robert Bartels
Publisher:
ISBN:
Category : Wholesale trade
Languages : en
Pages : 346
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Book Description
Articles on comparative international marketing in the wholesale trade. Studies made in Africa South of Sahara, Australia, Central America, China, Finland, Germany, Federal Republic, India, Israel, Italy, Japan, Netherlands, Turkey, Egypt, USSR and Yugoslavia. Bibliography pp. 311 to 317.
Author: United States. Department of Agriculture. Production and Marketing Administration
Publisher:
ISBN:
Category : Markets
Languages : en
Pages : 114
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Book Description
Author: John M. Brion
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 72
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Book Description
