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Author: Ron Kohavi
Publisher: Springer
ISBN: 3540456406
Category : Computers
Languages : en
Pages : 178
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Book Description
WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine?cient. The Web presents a key driving force in the rapid growth of electronic c- merceandanewchannelforcontentproviders.Knowledgeaboutthecustomeris fundamental for the establishment of viable e-commerce solutions. Rich web logs provide companies with data about their customers and prospective customers, allowing micro-segmentation and personalized interactions. Customer acqui- tion costs in the hundreds of dollars per customer are common, justifying heavy emphasis on correct targeting. Once customers are acquired, customer retention becomes the target. Retention through customer satisfaction and loyalty can be greatly improved by acquiring and exploiting knowledge about these customers and their needs. Althoughweblogsarethesourceforvaluableknowledgepatterns,oneshould keep in mind that the Web is only one of the interaction channels between a company and its customers. Data obtained from conventional channels provide invaluable knowledge on existing market segments, while mobile communication adds further customer groups. In response, companies are beginning to integrate multiple sources of data including web, wireless, call centers, and brick-a- mortar store data into a single data warehouse that provides a multifaceted view of their customers, their preferences, interests, and expectations.
Author: Ron Kohavi
Publisher: Springer
ISBN: 3540456406
Category : Computers
Languages : en
Pages : 178
Get Book Here
Book Description
WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine?cient. The Web presents a key driving force in the rapid growth of electronic c- merceandanewchannelforcontentproviders.Knowledgeaboutthecustomeris fundamental for the establishment of viable e-commerce solutions. Rich web logs provide companies with data about their customers and prospective customers, allowing micro-segmentation and personalized interactions. Customer acqui- tion costs in the hundreds of dollars per customer are common, justifying heavy emphasis on correct targeting. Once customers are acquired, customer retention becomes the target. Retention through customer satisfaction and loyalty can be greatly improved by acquiring and exploiting knowledge about these customers and their needs. Althoughweblogsarethesourceforvaluableknowledgepatterns,oneshould keep in mind that the Web is only one of the interaction channels between a company and its customers. Data obtained from conventional channels provide invaluable knowledge on existing market segments, while mobile communication adds further customer groups. In response, companies are beginning to integrate multiple sources of data including web, wireless, call centers, and brick-a- mortar store data into a single data warehouse that provides a multifaceted view of their customers, their preferences, interests, and expectations.
Author: Yahiko Kambayashi
Publisher: Springer
ISBN: 3540452281
Category : Computers
Languages : en
Pages : 444
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Book Description
This book constitutes the refereed proceedings of the 5th International Conference on Data Warehousing and Knowledge Discovery, DaWaK 2003, held in Prague, Czech Republic in September 2003. The 41 revised full papers presented were carefully reviewed and selected from more than 130 submissions. The papers are organized in topical sections on data cubes and queries, multidimensional data models, Web warehousing, change detection, Web mining and association rules, association rules and decision trees, clustering, association rule mining, data analysis and discovery, ontologies and improving data quality, queries and data patterns, improving database query engines, and sampling and vector classification.
Author: Bamshad Mobasher
Publisher: Springer Science & Business Media
ISBN: 3540471278
Category : Computers
Languages : en
Pages : 198
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Book Description
This book constitutes the thoroughly refereed post-proceedings of the 6th International Workshop on Mining Web Data, WEBKDD 2004, held in Seattle, WA, USA in August 2004 in conjunction with the 10th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD 2004. The 11 revised full papers presented together with a detailed preface went through two rounds of reviewing and improvement and were carefully selected for inclusion in the book.
Author: Osmar Zaïane
Publisher: Springer Science & Business Media
ISBN: 3540203044
Category : Computers
Languages : en
Pages : 190
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Book Description
This book constitutes the thoroughly refereed post-proceedings of the 4th International Workshop on Mining Web Data, WEBKDD 2002, held in Edmonton, Canada, in July 2002. The 10 revised full papers presented together with a detailed preface went through two rounds of reviewing and improvement and were selected from 23 submissions. The papers are organized in topical sections on categorization of users and usage, prediction and recommendation, and evaluation of algorithms.
Author: Al-Hakim, Latif
Publisher: IGI Global
ISBN: 1605660256
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.
Author: Bettina Berendt
Publisher: Springer
ISBN: 3540749519
Category : Computers
Languages : en
Pages : 170
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Book Description
This book constitutes the refereed proceedings of the Workshop on Web Mining, WebMine 2006, held in Berlin, Germany, September 2006. Topics included are data mining based on analysis of bloggers and tagging, web mining, XML mining and further techniques of knowledge discovery. The book is especially valuable for those interested in the aspects of Web 2.0 and its inherent dynamic and diversity of user-generated content.
Author: Beniamino Murgante
Publisher: Springer
ISBN: 3319091565
Category : Computers
Languages : en
Pages : 840
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Book Description
The six-volume set LNCS 8579-8584 constitutes the refereed proceedings of the 14th International Conference on Computational Science and Its Applications, ICCSA 2014, held in Guimarães, Portugal, in June/July 2014. The 347 revised papers presented in 30 workshops and a special track were carefully reviewed and selected from 1167. The 289 papers presented in the workshops cover various areas in computational science ranging from computational science technologies to specific areas of computational science such as computational geometry and security.
Author: Tatnall, Arthur
Publisher: IGI Global
ISBN: 1605669830
Category : Computers
Languages : en
Pages : 2699
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Book Description
With the technological advancement of mobile devices, social networking, and electronic services, Web technologies continues to play an ever-growing part of the global way of life, incorporated into cultural, economical, and organizational levels. Web Technologies: Concepts, Methodologies, Tools, and Applications (4 Volume) provides a comprehensive depiction of current and future trends in support of the evolution of Web information systems, Web applications, and the Internet. Through coverage of the latest models, concepts, and architectures, this multiple-volume reference supplies audiences with an authoritative source of information and direction for the further development of the Internet and Web-based phenomena.
Author: Swagatam Das
Publisher: Springer
ISBN: 813222695X
Category : Technology & Engineering
Languages : en
Pages : 703
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Book Description
The proceedings of the 4th International Conference on Frontiers in Intelligent Computing: Theory and Applications 2015 (FICTA 2015) serves as the knowledge centre not only for scientists and researchers in the field of intelligent computing but also for students of post-graduate level in various engineering disciplines. The book covers a comprehensive overview of the theory, methods, applications and tools of Intelligent Computing. Researchers are now working in interdisciplinary areas and the proceedings of FICTA 2015 plays a major role to accumulate those significant works in one arena. The chapters included in the proceedings inculcates both theoretical as well as practical aspects of different areas like Nature Inspired Algorithms, Fuzzy Systems, Data Mining, Signal Processing, Image processing, Text Processing, Wireless Sensor Networks, Network Security and Cellular Automata.
Author: Petra Perner
Publisher: Springer
ISBN: 3540362827
Category : Computers
Languages : en
Pages : 137
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Book Description
Despite being a young field of research and development, data mining has proved to be a successful approach to extracting knowledge from huge collections of structured digital data collection as usually stored in databases. Whereas data mining was done in early days primarily on numerical data, nowadays multimedia and Internet applications drive the need to develop data mining methods and techniques that can work on all kinds of data such as documents, images, and signals. This book introduces the basic concepts of mining multimedia data and demonstrates how to apply these methods in various application fields. It is written for students, ambitioned professionals from industry and medicine, and for scientists who want to contribute R&D work to the field or apply this new technology.
