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Author: Simon Anholt
Publisher: Routledge
ISBN: 1136426078
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: Simon Anholt
Publisher: Routledge
ISBN: 1136426078
Category : Business & Economics
Languages : en
Pages : 185
Get Book Here
Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: Sharada Srinivasan
Publisher:
ISBN:
Category : Steel industry and trade
Languages : en
Pages : 146
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Book Description
Author: Vivek Shanbhag
Publisher: Penguin
ISBN: 014311168X
Category : Fiction
Languages : en
Pages : 130
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Book Description
ONE OF THE NEW YORK TIMES CRITICS' TOP BOOKS OF 2017 ONE OF VULTURE'S 100 BEST BOOKS OF THE 21ST CENTURY FINALIST FOR THE L.A. TIMES BOOK PRIZE IN FICTION “A modern classic.” —The New York Times Book Review A young man's close-knit family is nearly destitute when his uncle founds a successful spice company, changing their fortunes overnight. As they move from a cramped, ant-infested shack to a larger house on the other side of Bangalore, and try to adjust to a new way of life, the family dynamic begins to shift. Allegiances realign; marriages are arranged and begin to falter; and conflict brews ominously in the background. Things become “ghachar ghochar”—a nonsense phrase uttered by one meaning something tangled beyond repair, a knot that can't be untied. Elegantly written and punctuated by moments of unexpected warmth and humor, Ghachar Ghochar is a quietly enthralling, deeply unsettling novel about the shifting meanings—and consequences—of financial gain in contemporary India. “A classic tale of wealth and moral ruin.” —The New Yorker “Ghachar Ghochar introduces us to a master.” —The Paris Review Named a Best Book of the Year by the Guardian, Globe and Mail, and Publishers Weekly Shortlisted for the ALTA National Translation Award in Prose Longlisted for the International Dublin Literary Award
Author: Jordan B. Peterson
Publisher: Routledge
ISBN: 1135961751
Category : Psychology
Languages : en
Pages : 604
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Book Description
Why have people from different cultures and eras formulated myths and stories with similar structures? What does this similarity tell us about the mind, morality, and structure of the world itself? From the author of 12 Rules for Life: An Antidote to Chaos comes a provocative hypothesis that explores the connection between what modern neuropsychology tells us about the brain and what rituals, myths, and religious stories have long narrated. A cutting-edge work that brings together neuropsychology, cognitive science, and Freudian and Jungian approaches to mythology and narrative, Maps ofMeaning presents a rich theory that makes the wisdom and meaning of myth accessible to the critical modern mind.
Author: Gulu Ezekiel
Publisher: Westland Sport
ISBN: 9395073438
Category : Biography & Autobiography
Languages : en
Pages : 237
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Book Description
About the Book THE MOST POPULAR BIOGRAPHY OF INDIA’S COOLEST AND MOST SUCCESSFUL CRICKET CAPTAIN Mahendra Singh Dhoni is as calm and unruffled a sportsman on the field as he is self-effacing off it. But ‘brute strength’, ‘murderous form’ and ‘a man possessed’ were some of the phrases that came to mind when, on 5 April 2005 in Visakhapatnam, he exploded onto international consciousness by becoming the first regular Indian keeper to score a one-day century. With his striking form on the day, his long locks visible beneath his helmet, red tints glinting in the sunlight, ‘Mahi’ Dhoni had transformed from a boy hailing from an obscure small town to a sports legend with the aura of a rockstar. And yet, Dhoni was no child prodigy, no overnight success. When he made his international debut at 23, he was already mature by Indian cricket standards—with five grinding years of domestic cricket behind him. How that legend came to be, and grew from game to game, is told here by noted sportswriter Gulu Ezekiel in his crackling but measured prose. Captain Cool is the story of M.S. Dhoni, Indian cricket’s poster boy. It is also the heart-warming account of the life of a young man who won India the World Twenty20 in 2007, the 50-over World Cup title in 2011 and the Champions Trophy in 2013, but can still tell his throngs of admirers, ‘I am the same boy from Ranchi.’ .
Author: Tay Vaughan
Publisher: Osborne Publishing
ISBN: 9780078822254
Category : Computers
Languages : en
Pages : 636
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Book Description
Thoroughly updated for newnbsp;breakthroughs in multimedia nbsp; The internationally bestselling Multimedia: Making it Work has been fully revised and expanded to cover the latest technological advances in multimedia. You will learn to plan and manage multimedia projects, from dynamic CD-ROMs and DVDs to professional websites. Each chapter includes step-by-step instructions, full-color illustrations and screenshots, self-quizzes, and hands-on projects. nbsp;
Author: Chelsea Ichaso
Publisher: Sourcebooks, Inc.
ISBN: 1728210534
Category : Young Adult Fiction
Languages : en
Pages : 336
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Book Description
From breakout debut author Chelsea Ichaso comes Little Creeping Things, a compulsively readable YA suspense novel with a narrator who can't be trusted, perfect for fans of Natasha Preston. She never meant to hurt anyone... When she was a child, Cassidy Pratt accidentally started a fire that killed her neighbor. At least, that's what she's been told. She can't remember anything from that day. She's pretty sure she didn't mean to do it. She's a victim too. But her town's bullies, particularly the cruel and beautiful Melody Davenport, have never let her live it down. In Melody's eyes, Cassidy is a murderer and always will be. And then Melody goes missing, and Cassidy thinks she may have information about what happened. She knows she should go to the cops, but...she recently joked about how much she'd like to get rid of Melody. She even planned out the perfect way to do it. And then she gets a chilling text from an unknown number: I'm so glad we're in this together. Now it's up to Cassidy to figure out what's really going on, before the truth behind Melody's disappearance sets the whole town ablaze. Perfect for fans of: Detective stories for teens Teen thrillers Karen McManus and Natasha Preston Praise for Little Creeping Things: A Junior Library Guild Selection! "Chelsea Ichaso has without a doubt written the breakout thriller of the year."—Dana Mele, author of People Like Us "Ichaso's debut is a riveting whodunnit... a psychological thriller worthy of mystery aficionados."—School Library Journal "Guaranteed to keep young readers guessing until the final pages...will satisfy the appetites of all manner of mystery fans."—Booklist "[A] genre-solid whodunit and keeps readers guessing until the very last page."—Publishers Weekly
Author: Wilhelm Dittmer
Publisher:
ISBN:
Category : Folk-lore, Maori
Languages : en
Pages : 152
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Book Description
Author: Martin Jacques
Publisher: Penguin
ISBN: 1101151455
Category : History
Languages : en
Pages : 631
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Book Description
Greatly revised and expanded, with a new afterword, this update to Martin Jacques’s global bestseller is an essential guide to understanding a world increasingly shaped by Chinese power Soon, China will rule the world. But in doing so, it will not become more Western. Since the first publication of When China Rules the World, the landscape of world power has shifted dramatically. In the three years since the first edition was published, When China Rules the World has proved to be a remarkably prescient book, transforming the nature of the debate on China. Now, in this greatly expanded and fully updated edition, boasting nearly 300 pages of new material, and backed up by the latest statistical data, Martin Jacques renews his assault on conventional thinking about China’s ascendancy, showing how its impact will be as much political and cultural as economic, changing the world as we know it. First published in 2009 to widespread critical acclaim - and controversy - When China Rules the World: The End of the Western World and the Birth of a New Global Order has sold a quarter of a million copies, been translated into eleven languages, nominated for two major literary awards, and is the subject of an immensely popular TED talk.
Author: Arie Wallert
Publisher: Getty Publications
ISBN: 0892363223
Category : Art
Languages : en
Pages : 241
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Book Description
Bridging the fields of conservation, art history, and museum curating, this volume contains the principal papers from an international symposium titled "Historical Painting Techniques, Materials, and Studio Practice" at the University of Leiden in Amsterdam, Netherlands, from June 26 to 29, 1995. The symposium—designed for art historians, conservators, conservation scientists, and museum curators worldwide—was organized by the Department of Art History at the University of Leiden and the Art History Department of the Central Research Laboratory for Objects of Art and Science in Amsterdam. Twenty-five contributors representing museums and conservation institutions throughout the world provide recent research on historical painting techniques, including wall painting and polychrome sculpture. Topics cover the latest art historical research and scientific analyses of original techniques and materials, as well as historical sources, such as medieval treatises and descriptions of painting techniques in historical literature. Chapters include the painting methods of Rembrandt and Vermeer, Dutch 17th-century landscape painting, wall paintings in English churches, Chinese paintings on paper and canvas, and Tibetan thangkas. Color plates and black-and-white photographs illustrate works from the Middle Ages to the 20th century.
