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Using Smart Cards to Gain Market Share

Using Smart Cards to Gain Market Share PDF Author: Aneace Haddad
Publisher: Gower Publishing, Ltd.
ISBN: 9780566083150
Category : Business & Economics
Languages : en
Pages : 156

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Book Description
Payment methods, smart cards and customer-elationship marketing are all converging at the moment of purchase, transforming the connections between shoppers, merchants and bankers. This book explores the impact of convergence and the opportunities for companies to use technology to gain market share.