Using Big Data Analytics In: Passenger Travel with Mobile Trajectory , Usage of E-Wallet, Luxury Brand's Social Media Marketing PDF Download
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Author: David Gerald
Publisher:
ISBN:
Category :
Languages : en
Pages : 94
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Book Description
Contents ************************************** Discovering spatiotemporal characteristics of passenger travel with mobile trajectory big data ************************************** Examining actual consumer usage of E-wallet ************************************** Examining the impact of luxury brand's social media marketing on customer engagement ************************************** Keywords: IT investment IT risk Big data Data Privacy Data Security Event study Big data analytics Environmental air pollution BDA-EAP management system UTAUT Task-technology fit Mobile payment E-Wallet Big data analytics Promotional campaigns Ecosystem Big data Luxury brand Customer engagement Social media Twitter big data big design big data book big data dangerous big data demystified big data design big data does size matter big data driven business big data engineer big data engineering big data español big data finance big data for beginners big data for social good big data frameworks big data fundamentals big data fundamentals concepts, drivers & techniques big data genomics big data glossary big data health analytics big data in education big data in finance big data in healthcare big data in practice big data integration big data interview big data lake big data management big data manning big data marketing big data marz big data mba big data mba driving business strategies with data science big data modeling big data on campus big data para ceos y directores de marketing big data platform big data policing big data principles and best practices big data profits success analytics big data project big data project management big data python big data questions and answers big data race big data real estate big data revolution big data science big data science in finance big data security big data small wars big data spanish big data spark big data system big data technologies for business big data textbook big data uncharted big data understanding how data powers big business big data using hadoop big data using hadoop and hive big data visualization big data with java big data with spark
Author: David Gerald
Publisher:
ISBN:
Category :
Languages : en
Pages : 94
Get Book
Book Description
Contents ************************************** Discovering spatiotemporal characteristics of passenger travel with mobile trajectory big data ************************************** Examining actual consumer usage of E-wallet ************************************** Examining the impact of luxury brand's social media marketing on customer engagement ************************************** Keywords: IT investment IT risk Big data Data Privacy Data Security Event study Big data analytics Environmental air pollution BDA-EAP management system UTAUT Task-technology fit Mobile payment E-Wallet Big data analytics Promotional campaigns Ecosystem Big data Luxury brand Customer engagement Social media Twitter big data big design big data book big data dangerous big data demystified big data design big data does size matter big data driven business big data engineer big data engineering big data español big data finance big data for beginners big data for social good big data frameworks big data fundamentals big data fundamentals concepts, drivers & techniques big data genomics big data glossary big data health analytics big data in education big data in finance big data in healthcare big data in practice big data integration big data interview big data lake big data management big data manning big data marketing big data marz big data mba big data mba driving business strategies with data science big data modeling big data on campus big data para ceos y directores de marketing big data platform big data policing big data principles and best practices big data profits success analytics big data project big data project management big data python big data questions and answers big data race big data real estate big data revolution big data science big data science in finance big data security big data small wars big data spanish big data spark big data system big data technologies for business big data textbook big data uncharted big data understanding how data powers big business big data using hadoop big data using hadoop and hive big data visualization big data with java big data with spark
Author: Satish V. Ukkusuri
Publisher: Springer
ISBN: 3319758624
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
This book presents papers based on the presentations and discussions at the international workshop on Big Data Smart Transportation Analytics held July 16 and 17, 2016 at Tongji University in Shanghai and chaired by Professors Ukkusuri and Yang. The book is intended to explore a multidisciplinary perspective to big data science in urban transportation, motivated by three critical observations: The rapid advances in the observability of assets, platforms for matching supply and demand, thereby allowing sharing networks previously unimaginable. The nearly universal agreement that data from multiple sources, such as cell phones, social media, taxis and transit systems can allow an understanding of infrastructure systems that is critically important to both quality of life and successful economic competition at the global, national, regional, and local levels. There is presently a lack of unifying principles and methodologies that approach big data urban systems. The workshop brought together varied perspectives from engineering, computational scientists, state and central government, social scientists, physicists, and network science experts to develop a unifying set of research challenges and methodologies that are likely to impact infrastructure systems with a particular focus on transportation issues. The book deals with the emerging topic of data science for cities, a central topic in the last five years that is expected to become critical in academia, industry, and the government in the future. There is currently limited literature for researchers to know the opportunities and state of the art in this emerging area, so this book fills a gap by synthesizing the state of the art from various scholars and help identify new research directions for further study.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Bernard Marr
Publisher: John Wiley & Sons
ISBN: 1119231396
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 212
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Book Description
Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 206
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Book Description
Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 140
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Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 206
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Book Description
Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Author: Omer Artun
Publisher: John Wiley & Sons
ISBN: 1119037336
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309142393
Category : Law
Languages : en
Pages : 348
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Book Description
Scores of talented and dedicated people serve the forensic science community, performing vitally important work. However, they are often constrained by lack of adequate resources, sound policies, and national support. It is clear that change and advancements, both systematic and scientific, are needed in a number of forensic science disciplines to ensure the reliability of work, establish enforceable standards, and promote best practices with consistent application. Strengthening Forensic Science in the United States: A Path Forward provides a detailed plan for addressing these needs and suggests the creation of a new government entity, the National Institute of Forensic Science, to establish and enforce standards within the forensic science community. The benefits of improving and regulating the forensic science disciplines are clear: assisting law enforcement officials, enhancing homeland security, and reducing the risk of wrongful conviction and exoneration. Strengthening Forensic Science in the United States gives a full account of what is needed to advance the forensic science disciplines, including upgrading of systems and organizational structures, better training, widespread adoption of uniform and enforceable best practices, and mandatory certification and accreditation programs. While this book provides an essential call-to-action for congress and policy makers, it also serves as a vital tool for law enforcement agencies, criminal prosecutors and attorneys, and forensic science educators.
