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Author: Kathryn Coffel
Publisher:
ISBN: 0309223938
Category : Consumer panels
Languages : en
Pages : 72
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Book Description
"This synthesis describes the various types of market research panels, identifies crirital issues that the researcher needs to be aware of when engaging in market research and panel surveys, and provides examples of successful market research panel programs. Understanding common pitfalls and successful techniques will allow transit market researchers to make the best us of funds without jeopardizing the quality of the data or the validity of the results"--Introduction.
Author: Kathryn Coffel
Publisher:
ISBN: 0309223938
Category : Consumer panels
Languages : en
Pages : 72
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Book Description
"This synthesis describes the various types of market research panels, identifies crirital issues that the researcher needs to be aware of when engaging in market research and panel surveys, and provides examples of successful market research panel programs. Understanding common pitfalls and successful techniques will allow transit market researchers to make the best us of funds without jeopardizing the quality of the data or the validity of the results"--Introduction.
Author: Susan Cowan Jakubiak
Publisher: Transportation Research Board
ISBN: 9780309048521
Category : Business & Economics
Languages : en
Pages : 88
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Book Description
Author: James G. Strathman
Publisher: Transportation Research Board
ISBN: 0309099420
Category : Intelligent transportation systems
Languages : en
Pages : 92
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Book Description
TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.
Author: Rebecca Elmore-Yalch
Publisher: Transportation Research Board
ISBN: 9780309062688
Category : Transportation
Languages : en
Pages : 212
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Book Description
Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
Author: Multisystems, inc
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 976
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Book Description
This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Author:
Publisher:
ISBN:
Category : Urban transportation
Languages : en
Pages : 256
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Book Description
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 1356
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Book Description
Author:
Publisher:
ISBN:
Category : Energy conservation
Languages : en
Pages : 278
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Book Description
Author: Fumitaka Kurauchi
Publisher: CRC Press
ISBN: 1498726593
Category : Political Science
Languages : en
Pages : 275
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Book Description
Collecting fares through "smart cards" is becoming standard in most advanced public transport networks of major cities around the world. Travellers value their convenience and operators the reduced money handling fees. Electronic tickets also make it easier to integrate fare systems, to create complex time and space differentiated fare systems, and to provide incentives to specific target groups. A less-utilised benefit is the data collected through smart cards. Records, even if anonymous, provide for a much better understanding of passengers’ travel behaviour as current literature shows. This information can also be used for better service planning. Public Transport Planning with Smart Card Data handles three major topics: how passenger behaviour can be estimated using smart card data, how smart card data can be combined with other trip databases, and how the public transport service level can be better evaluated if smart card data is available. The book discusses theory as well as applications from cities around the world and will be of interest to researchers and practitioners alike who are interested in the state-of-the-art as well as future perspectives that smart card data will bring.
Author: United States. Congress. House. Committee on Science, Space, and Technology. Subcommittee on Technology, Environment, and Aviation
Publisher:
ISBN:
Category : Computer networks
Languages : en
Pages : 286
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Book Description
