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Author: Rob Biesenbach
Publisher:
ISBN: 9780991081424
Category :
Languages : en
Pages :
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Book Description
Author: Rob Biesenbach
Publisher:
ISBN: 9780991081424
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Lj Bloom
Publisher:
ISBN: 9781633374652
Category :
Languages : en
Pages : 168
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Book Description
Telling a powerful story is one of the most important actions you can take in your business. Never before has storytelling been more needed. Even though we are more digitally connected than in any previous time in history, we are experiencing a pandemic of disconnection. Even though we have more virtual gatherings and communities, more people feel lonely and isolated than ever. While the world experiences multiple crises on a scale that has never been seen in -human -history - climate change, the global pandemic, leadership incompetence, -poverty, and social injustice - we need hope and meaning more than ever. And storytelling delivers just that. In this book you will discover that mastering storytelling is not confined to the lucky few. It is not dependent upon an innate skill set that you are either born with or not. It is not a cultural predisposition. It is not confined by racial or gender limitations. It is, in fact, achievable for all. It is a matter of -cultivating specific skills, awareness, and intention. The Story Advantage shows you how to: successfully navigate the dangerous waters of the modern era, create winning teams, and lead in a disruptive, unpredictable environment that requires innovation, creativity, and a different kind of presence thrive personally and professionally, creating phenomenal opportunities for yourself, your team, and your organization lead with the knowledge and confidence that nothing can unhinge, -unravel, or destroy your vision for a better world reap the benefits of knowing that you are creating a new world capture the most exciting ideas and innovations, create wealth and -sustainability, and drive social change The Story Advantage helps you discover your innate storyteller, understand the power of story, and discover your core story. You will begin to tell and live the stories that will impact and inspire your professional and personal life.
Author: Carmine Gallo
Publisher: St. Martin's Press
ISBN: 1466882697
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?
Author: Peter Guber
Publisher: Crown Currency
ISBN: 0307587975
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Author: Kindra Hall
Publisher: HarperCollins Leadership
ISBN: 1400228417
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
The things we tell ourselves affect how well or poorly our path in life goes. It’s time to flip the script on the internal stories you tell yourself and live life on your terms. Most of the “self-stories” you tell yourself—the kind of person you say you are and the things you are capable of—are invisible to you because they have become such a part of your everyday mental routine that you don’t even recognize they exist. Yet, these self-stories influence everything you do, everything you say, and everything you are. Choose Your Story, Change Your Life will help you take complete control of your self-stories and create the life you’ve always dreamed you’d have. Author Kindra Hall offers up a new window into your psychology, one that travels the distance from the frontiers of neuroscience to the deep inner workings of your thoughts and feelings. In Choose Your Story, Change Your Life, Kindra will help you: Uncover the truth of how you have created the life you have; Challenge everything you think you know about how your life has been built; Uncover the clear steps you can take to create the life you want; Take control of your self-story to become the author of who you are; and Live your life in a way you never have before. This eye-opening, but applicable journey will transform you from a passive listener of these limiting, unconscious thoughts to the definitive author of who you are and everything you want to be. Changing your life is as simple as choosing better stories to tell yourself. If you can change your story, you can change your life.
Author: Ty Bennett
Publisher:
ISBN: 9781936631087
Category : Communication
Languages : en
Pages : 160
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Book Description
Author: Will Storr
Publisher: Abrams
ISBN: 168335818X
Category : Language Arts & Disciplines
Languages : en
Pages : 304
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Book Description
The compelling, groundbreaking guide to creative writing that reveals how the brain responds to storytelling Stories shape who we are. They drive us to act out our dreams and ambitions and mold our beliefs. Storytelling is an essential part of what makes us human. So, how do master storytellers compel us? In The Science of Storytelling, award-winning writer and acclaimed teacher of creative writing Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can write better stories, revealing, among other things, how storytellers—and also our brains—create worlds by being attuned to moments of unexpected change. Will Storr’s superbly chosen examples range from Harry Potter to Jane Austen to Alice Walker, Greek drama to Russian novels to Native American folk tales, King Lear to Breaking Bad to children’s stories. With sections such as “The Dramatic Question,” “Creating a World,” and “Plot, Endings, and Meaning,” as well as a practical, step-by-step appendix dedicated to “The Sacred Flaw Approach,” The Science of Storytelling reveals just what makes stories work, placing it alongside such creative writing classics as John Yorke’s Into the Woods: A Five-Act Journey into Story and Lajos Egri’s The Art of Dramatic Writing. Enlightening and empowering, The Science of Storytelling is destined to become an invaluable resource for writers of all stripes, whether novelist, screenwriter, playwright, or writer of creative or traditional nonfiction.
Author: Paul Smith
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814420303
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Author: Dana Norris
Publisher: Sourcebooks, Inc.
ISBN: 1641524723
Category : Language Arts & Disciplines
Languages : en
Pages : 130
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Book Description
Unlock the tales within you—unleash the power of storytelling Everyone loves a good story—but how do you turn a fun anecdote into one for the books? Whether you're hoping to impress others during a job interview, trying out stand-up, or giving a hilarious wedding speech, The Storytelling Code provides step-by-step help on crafting your narrative, as well as simple exercises to put those public speaking skills into practice. Master the art of storytelling using 10 easy-to-follow rules to help you shape your story and share it confidently. Humorous advice will give you the courage to tell stories in your everyday life, and the unique exercises will demonstrate how to set a goal for each tale, gather the best materials, keep your audience engaged, and more. The Storytelling Code includes: Tell-tale heart—Release your inner storyteller using 10 easy-to-follow rules, including advice for identifying a narrative goal, shaping a plot, and more. Gift of gab—Find the confidence to go live through courage-building tips that make sure you're capturing and connecting with your audience. Pen to paper—Get those creative writing juices flowing with fill-in writing prompts and insightful checklists to prep you for everyday storytelling situations. Make every story mic drop-worthy with The Storytelling Code.
Author: Matthew Dicks
Publisher: New World Library
ISBN: 1608685497
Category : Performing Arts
Languages : en
Pages : 370
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Book Description
A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small). He shows that anyone can learn to be an appealing storyteller, that everyone has something “storyworthy” to express, and, perhaps most important, that the act of creating and telling a tale is a powerful way of understanding and enhancing your own life.
