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Author: Marc-Oliver Jauch
Publisher: Springer
ISBN: 3319071157
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
Author: Marc-Oliver Jauch
Publisher: Springer
ISBN: 3319071157
Category : Business & Economics
Languages : en
Pages : 116
Get Book Here
Book Description
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
Author:
Publisher:
ISBN:
Category : Legislative hearings
Languages : en
Pages : 708
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Book Description
Author: Alice H. Eagly
Publisher: Harvard Business Review Press
ISBN: 1633690237
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Despite real progress, women remain rare enough in elite positions of power that their presence still evokes a sense of wonder. In Through the Labyrinth, Alice Eagly and Linda Carli examine why women's paths to power remain difficult to traverse. First, Eagly and Carli prove that the glass ceiling is no longer a useful metaphor and offer seven reasons why. They propose the labyrinth as a better image and explain how to navigate through it. This important and practical book addresses such critical questions as: How far have women actually come as leaders? Do stereotypes and prejudices still limit women's opportunities? Do people resist women's leadership more than men's? And, do organisations create obstacles to women who would be leaders?This book's rich analysis is founded on scientific research from psychology, economics, sociology, political science, and management. The authors ground their conclusions in that research and invoke a wealth of engaging anecdotes and personal accounts to illustrate the practical principles that emerge. With excellent leadership in short supply, no group, organisation, or nation can afford to restrict women's access to leadership roles. This book evaluates whether such restrictions are present and, when they are, what we can do to eliminate them.
Author: Alice Hendrickson Eagly
Publisher: Harvard Business Press
ISBN: 1422116913
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
"At the heart of the authors' analysis is the metaphor they propose to replace the outdated idea of the glass ceiling: the labyrinth. This new concept better captures the varied challenges that women face as they navigate indirect, complex, and often discontinuous paths toward leadership."--BOOK JACKET.
Author: Cressida S. McKean
Publisher:
ISBN:
Category : Foreign trade promotion
Languages : en
Pages : 98
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Book Description
Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Specialty Crops and Natural Resources
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Author: Loren Weisman
Publisher: Loren Weisman
ISBN: 1935359339
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
The Artist's Guide to Success in the Music Business is a detailed analysis of the information that all musicians should understand in order to achieve a realistic, sustainable, and successful career in music.
Author:
Publisher:
ISBN:
Category : Advertising specialties
Languages : en
Pages : 1540
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Book Description
Author: United States. Congress. House. Committee on Agriculture
Publisher:
ISBN:
Category :
Languages : en
Pages : 112
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Book Description
Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations
Publisher:
ISBN:
Category : Potatoes
Languages : en
Pages : 118
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Book Description
