Understanding and Influencing Behaviors in Conservation and Natural Resources Management PDF Download
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Author: Bruce A. Byers
Publisher:
ISBN:
Category : Biodiversity conservation
Languages : en
Pages : 156
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Book Description
Author: Bruce A. Byers
Publisher:
ISBN:
Category : Biodiversity conservation
Languages : en
Pages : 156
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Book Description
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
ISBN: 1135608105
Category : Business & Economics
Languages : en
Pages : 685
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Book Description
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1476759731
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals
Author: Brandt W. Pryor
Publisher: Corwin Press
ISBN: 1412904463
Category : Education
Languages : en
Pages : 161
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Book Description
The authors help educators to understand the how and why behind people's decisions, and to use this information to change attitudes and influence the behaviour of teachers, school staff and other members of their community.
Author: Nancy R. Lee
Publisher: SAGE Publications
ISBN: 1412981492
Category : Social Science
Languages : en
Pages : 521
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Book Description
The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term "social marketing" in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing. Key Features: - Presents an introductory case for each chapter, and a concluding case for a majority of chapters to demonstrate for students why and how social marketing works. - Enhances understanding with chapter summaries of key points and questions for discussion. - Provides a step-by-step guide to developing a marketing plan, with chapters presented sequentially to support planning development and the inclusion of worksheets in the appendix; - It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others.
Author: Richard W. Brislin
Publisher: Wadsworth Publishing Company
ISBN: 9780155083400
Category : Psychology
Languages : en
Pages : 468
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Book Description
Written in a lively, engaging style with many examples to illustrate complex concepts, this text helps readers to understand the influence of intercultural interactions in their own lives. It introduces students to disciplines, including cross-cultural psychology, intercultural communication, and international organizational behavior, that study culture's influence on human behavior. It covers a wide range of topics, such as schooling, work, gender, socialization of children, and health. This solid treatment of basic concepts applicable in the study of all behavior and social sciences lets students see that the study of culture and cultural differences is inherently connected to the other courses they will take throughout their college careers.
Author: Daniel J. Howard
Publisher: Psychology Press
ISBN: 9781138844872
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.
Author: Carolyn Taylor
Publisher: Random House
ISBN: 1473535859
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
A new, fully revised edition. The culture of an organisation can mean the difference between success and failure. Leaders cast long shadows, and if you want to change the culture you have to walk the talk. This book shows you how. Walking the Talk covers everything from measuring corporate culture to changing people's behaviour (including your own) and describes in detail six archetypes of company culture: Achievement, Customer-Centric, One-Team, Innovative, People-First and Greater-Good. Packed with fascinating examples and case histories, and drawing extensively on Carolyn Taylor's twenty years' experience of building great cultures, it will give you the confidence to build a culture of success in your own organisation.
Author: David Sloan Wilson
Publisher: New Harbinger Publications
ISBN: 1626259151
Category : Psychology
Languages : en
Pages : 577
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Book Description
What do evolutionary science and contextual behavioral science have in common? Edited by David Sloan Wilson and Steven C. Hayes, this groundbreaking book offers a glimpse into the histories of these two schools of thought, and provides a sound rationale for their reintegration. Evolutionary science (ES) provides a unifying theoretical framework for the biological sciences, and is increasingly being applied to the human-related sciences. Meanwhile, contextual behavioral science (CBS) seeks to understand the history and function of human behavior in the context of everyday life where behaviors occur, and to influence behavior in a practical sense. This volume seeks to integrate these two bodies of knowledge that have developed largely independently. In Evolution and Contextual Behavioral Science, two renowned experts in their fields argue why ES and CBS are intrinsically linked, as well as why their reintegration—or, reunification—is essential. The main purpose of this book is to continue to move CBS under the umbrella of ES, and to help evolutionary scientists understand how working alongside contextual behavioral scientists can foster both the development of ES principles and their application to practical situations. Rather than the sequential relationship that is typically imagined between these two schools of thought, this volume envisions a parallel relationship between ES and CBS, where science can best influence positive change in the real world.
Author: Susan Michie
Publisher:
ISBN: 9781912141005
Category : Behavior modification
Languages : en
Pages : 329
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Book Description
Designing Interventions' brings together theory-based tools developed in behavioural science to understand and change behaviour to form a step-by-step intervention design manual. This book is for anyone with an interest in changing behaviour regardless of whether they have a background in behavioural science.
