Under The Skin of The Indian Consumer PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Under The Skin of The Indian Consumer PDF full book. Access full book title Under The Skin of The Indian Consumer by David Abikzir. Download full books in PDF and EPUB format.
Author: David Abikzir
Publisher: Bloomsbury Publishing
ISBN: 9386643014
Category : Business & Economics
Languages : en
Pages : 313
Get Book Here
Book Description
We don't understand anymore the consumers. We feel that they are capricious, bad calculators, fickle and irrational. They're doing whatever comes through their heads and yet, we have no choice, we have to deal with them! This is the result of the consumers' cultural revolution making India enters a new consumerist era. The modern consumption has emerged in India when we stopped considering that the human desire for comfort, pleasure and stimulation of this pleasure was necessarily a danger for the moral of men, women and the integrity of the State. Less credulous and more demanding, Indian consumers have very little to do with the past ones who used to buy to live, while today, the tendency is that they live to buy! The consumption pattern has been shaken up going from a consumption need to a need for consumption. With e-commerce, consumers have changed, evolved and mutated once again. This is a natural evolution in respect to the transformation of the consumer society to definitely get lost in their understanding, in the analysis of their behavior and in their way of thinking. Faced with these new behaviors, we need to evolve the way we do our marketing, our way of touching them, interesting them, shocking them, shoving them but also of delighting them, pleasing them and giving them, in the end, what they ask for: making them live an experience rich in emotions and socially rewarding. Let's condition them to be what we want, that is to say, consumption machines!
Author: David Abikzir
Publisher: Bloomsbury Publishing
ISBN: 9386643014
Category : Business & Economics
Languages : en
Pages : 313
Get Book Here
Book Description
We don't understand anymore the consumers. We feel that they are capricious, bad calculators, fickle and irrational. They're doing whatever comes through their heads and yet, we have no choice, we have to deal with them! This is the result of the consumers' cultural revolution making India enters a new consumerist era. The modern consumption has emerged in India when we stopped considering that the human desire for comfort, pleasure and stimulation of this pleasure was necessarily a danger for the moral of men, women and the integrity of the State. Less credulous and more demanding, Indian consumers have very little to do with the past ones who used to buy to live, while today, the tendency is that they live to buy! The consumption pattern has been shaken up going from a consumption need to a need for consumption. With e-commerce, consumers have changed, evolved and mutated once again. This is a natural evolution in respect to the transformation of the consumer society to definitely get lost in their understanding, in the analysis of their behavior and in their way of thinking. Faced with these new behaviors, we need to evolve the way we do our marketing, our way of touching them, interesting them, shocking them, shoving them but also of delighting them, pleasing them and giving them, in the end, what they ask for: making them live an experience rich in emotions and socially rewarding. Let's condition them to be what we want, that is to say, consumption machines!
Author: Dheeraj Sinha
Publisher: John Wiley & Sons
ISBN: 0470826320
Category : Business & Economics
Languages : en
Pages : 209
Get Book Here
Book Description
A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner. Ranjan Kapur Country Manager – India WPP India in many ways is a "Nation of Nations." So much heterogeneity and hence complexity in understanding consumers and consumerism. Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances. Rajesh Jejurikar Chief Executive - Automotive Division Mahindra & Mahindra Ltd. A labor of love. For years, I have marveled at how Dheeraj's inquisitive brain continuously churns away to make meaning of everything he observes. His writing simultaneously reflects him as a "sutradaar" telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the "computerji" he describes here. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where "and" trumps "or." Against the cliché "change is the only constant," he underlines that in India, change works with the constant. Enjoy the ride on Dheeraj's time machine! Prasad Narasimhan Managing Partner, Asia Brandgym
Author: Ruth Winter
Publisher: Harmony
ISBN: 0307451119
Category : Health & Fitness
Languages : en
Pages : 578
Get Book Here
Book Description
Everything you need to know about the safety and efficacy of cosmetics and cosmeceuticals. Is it a cosmetic? A drug? A nutrient? It’s becoming more and more difficult to tell the difference with the cosmetic companies combining the three. And unlike with food additives, the FDA has little control over what goes into the products that claim to make you look more beautiful–even though cosmeceuticals (cosmetics that purport to have druglike benefits) have skyrocketed into a multibillion-dollar industry. So before you slather on that “wrinkle-reducing” cream or swallow a “skin-rejuvenating”vitamin, find out what’s in your health and beauty products with A Consumer’s Dictionary of Cosmetic Ingredients. This updated and expanded edition gives you the facts you need to protect yourself and your family from possible irritants, confusing chemical names, and the exaggerated claims of gimmicky additives. With 800 new ingredients found in toiletries, cosmetics, and cosmeceuticals–everything ranging from shampoo to shaving cream, bath lotions to Botox–this alphabetically organized guide evaluates them all, and includes targeted information for children and for people of color. A Consumer’s Dictionary of Cosmetic Ingredients is more indispensable than ever to anyone who cares about the health of themselves and their loved ones.
Author: Ruth Winter
Publisher: Harmony
ISBN: 0307494594
Category : Health & Fitness
Languages : en
Pages : 656
Get Book Here
Book Description
Take the guesswork out of choosing safe and effective cosmetics and cosmeceuticals. You wouldn’t eat something without knowing what it was. Don’t you want to take the same care with what you put on your face, hair, and body? Find out what’s in your health and beauty products with Ruth Winter’s A Consumer’s Dictionary of Cosmetic Ingredients. This updated and expanded sixth edition gives you all the facts you need to protect yourself and your family from possible irritants, confusing chemical names, or exaggerated claims of beauty from gimmick additives. Virtually every chemical found in toiletries, cosmetics, and cosmeceuticals—from body and face creams to toothpaste, hand lotion, shaving cream, shampoo, soap, perfume, and makeup—is evaluated in this book, including those ingredients marketed as being all-natural, for children, and for people of color. The alphabetical arrangement makes it easy to look up the ingredients in the products you use. With new substances popping up in products we utilize every day—and with the continuing deregulation of the cosmetics industry—A Consumer’s Dictionary of Cosmetic Ingredients is more indispensable than ever.
Author: Dipak Kumar Bhattacharyya
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120340094
Category : Business & Economics
Languages : en
Pages : 354
Get Book Here
Book Description
With the increased pace in globalization and internationalization of business, cross-cultural management has assumed enormous significance. And, as multinational corporations (MNCs) and Transnational Corporations (TNCs) spread their wings across nations with numerous employees of different nationalities, with their different cultures, different mores and different behaviours, organizations have to reconcile these differences and have to forge a unified organizational culture to achieve their mission, vision and objectives. This book eminently suits as a text to address these goals. Divided into 14 chapters, this comprehensive and well-organized text discusses in detail the many cultural issues facing organizations. Professor Bhattacharyya, with his expertise and wealth of experience, provides a masterly analysis of the subject, harmoniously blending the theory and practice of cross-cultural management, making it a unified whole. Not only does the text give a thorough understanding of culture, showing that it is an amalgam of shared values and behaviours of groups as well as a phenomenon applicable to individuals, it also delineates the many facets of corporate culture. The text discusses the entire gamut of organizational culture, cultural differences, diversity management, cross-cultural management, globalization, impact of culture on globalization, and the impact of technology and culture on organization. In addition, it focuses on cross-cultural communication, cultural issues in mergers and acquisitions, resource management, cross-cultural decision making, and ways and means of managing cross-cultural teams. Key Features : Every chapter opens and ends with a Case Study as is the international practice. The text is a happy fusion of theory and practice. Deals with cross-cultural issues in the use of modern techniques such as BPR, TQM, Lean and Six-Sigma, Toyota Production Systems (TPS), and Quick Response Manufacturing. This text, which is suffused with examples and case studies to illustrate the theories discussed, is intended as a text for students of management. It would be equally useful as valuable reading for practising managers, especially for those managing cross-cultural teams.
Author: IBP, Inc.
Publisher: Lulu.com
ISBN: 1438767781
Category : Business & Economics
Languages : en
Pages : 308
Get Book Here
Book Description
India Investment and Business Guide - Strategic and Practical Information
Author: IBP USA
Publisher: Lulu.com
ISBN: 1438723024
Category : Business & Economics
Languages : en
Pages : 299
Get Book Here
Book Description
India Investment and Business Guide - Strategic and Practical Information
Author: Gupta C.B.
Publisher: S. Chand Publishing
ISBN: 9384319341
Category : Business & Economics
Languages : en
Pages : 420
Get Book Here
Book Description
Gives chapter outline to indicate the topics covered in each chapter. Provides diagrams and tables to illustrate the text. Includes examples from Indian organisations. Incorporates chapter-end summary for quick recapitulation. Gives test questions culled from MBA, M.Com and BBA examinations Includes case studies at the end of every chapter. This textbook is designed for the students of MBA and M.Com. Besides, it will also be useful to the students of MHROD, MIB and MBE. Students of postgraduate diploma in global business operations, chartered accountancy and BBA will also find this book useful.
Author:
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 568
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 1214
Get Book Here
Book Description
