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Author: CHARLIE. POTOCNIK TOPLER MANSFIELD (JASNA.)
Publisher: Routledge
ISBN: 9781032014722
Category :
Languages : en
Pages : 0
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Book Description
This is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers.
Author: CHARLIE. POTOCNIK TOPLER MANSFIELD (JASNA.)
Publisher: Routledge
ISBN: 9781032014722
Category :
Languages : en
Pages : 0
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Book Description
This is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers.
Author: Charlie Mansfield
Publisher: Taylor & Francis
ISBN: 1000817687
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers. On a global basis, city councils and destination managers are seeking new ways to commission and sponsor professional content authors as part of place-branding projects for tourism development. Given the increasing prevalence of such content within the tourism industry, this book provides a cohesive overview of literary travel writing, presenting it as an enquiry process that can be applied by writer-researchers to spaces that have value to them. Travel writing is presented as a methodological practice that researchers can learn and apply to their own projects, both in academic settings and in commercial city branding. Examples of literary travel writing are carefully examined throughout and their affects refracted through further work. Enriched with a wealth of case studies, chapters are presented in such a way that readers can take the work as a model for their own projects. This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding and travel writing, as well as current creators of commercial tourism marketing content.
Author: Charlie Mansfield
Publisher: Travel Writers Online
ISBN:
Category : Travel
Languages : en
Pages : 33
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Book Description
This book is for travel writers and bloggers studying to develop their professional and creative practice at university. It is aimed at the level of final year undergraduate and Masters level, for example, MA and MFA in creative nonfiction. Much of the work in developing this book has been drawn from my teaching and research supervision on the Masters programme for travel writers at the University of Plymouth, the ResM in Travel Writing. Alongside developing your growth and confidence as a literary travel writer it provides an approach that forms the framework for a research project suitable for a postgraduate thesis. For your career, where writing commissions are sought, it will help you to professionalise your practice so that each new project is productive from an earlier stage
Author: Hugues Seraphin
Publisher: Emerald Group Publishing
ISBN: 1804556904
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
Infants and young adults represent the future of the events industry. Yet, until now, there has been little research in this important and growing sector. Events Management for the Infant and Youth Market takes a comprehensive look at the unique challenges posed for planning and delivering events for young people.
Author: Bill Baker
Publisher: Destination Branding Book
ISBN: 9780979707605
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.
Author: Jasna Potočnik Topler
Publisher: Travel Writers Online
ISBN: 1838096450
Category : Foreign Language Study
Languages : en
Pages : 29
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Book Description
This book is a Teaching Pack with links to slides which refer to specific pages in the Routledge textbook: Travel Writing for Tourism and City Branding. - The monograph "Travel Writing for Tourism and City Branding: Urban Place Writing Methodologies" was created from research and the teaching of travel writing at tourism and business schools across Europe. The authors, Dr Charlie Mansfield and Dr Jasna Potočnik Topler, are grateful for the praise and the numerous expressions of gratitude received from teachers and practitioners since the publication of the book at the beginning of 2023. Nevertheless, they wanted to further explain and facilitate certain processes, approaches, and questions to enhance the planning of lessons or practical tasks. Therefore, they have compiled a collection of additional tools and resources. This handbook therefore aims to be additional support in teaching travel writing methodologies and in making advances in the methodology of dialogue as research. Every place, city or a tourism destination is a complex system that needs to be understood, branded and managed as such. It is essential to emphasise that each destination has its characteristics associated with geographical location, culture, and history, which should be considered in destination marketing and the design of tourism products. It is also crucial to be aware of the existence of various stakeholders at the destination and invite their collaboration. The authors primarily aim to encourage creativity, engagement with these stakeholders, and the use of the proposed didactic methods in tourism and management studies.
Author: Adrián Scribano
Publisher: Springer Nature
ISBN: 3030580350
Category : Political Science
Languages : en
Pages : 278
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Book Description
This book explores the connections between the processes of social structuring and sensibilities in contemporary cities. The transformations of capitalism on a global scale imply reconfigurations both in the way of planning and organizing cities, and in the ways of dwelling and feeling them. The generalization of the urban, the suburbanization of the metropolis, and classified and racializing segregation, just to mention some significant phenomena, not only introduce changes linked to the forms of consumption of the city and the land, the appropriation and privatization of collective places, the strategic revaluation of urban times / spaces, or the establishment of new centralities. They also involve changes in sensibilities, which translate into substantial transformations in the lives of people and groups that dwell in cities in the Global North and South. Based on various empirical records and methodological procedures, the chapters included in this book establish a fertile dialogue between collaborators from different geocultural contexts that locate urban experiences and sensibilities as a point of articulation to address the processes of social structuring on a global scale.
Author: Charles Forsdick
Publisher: Anthem Press
ISBN: 1783089245
Category : Literary Criticism
Languages : en
Pages : 491
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Book Description
Keywords for Travel Writing Studies draws on the notion of the ‘keyword’ as initially elaborated by Raymond Williams in his seminal 1976 text Keywords: A Vocabulary of Culture and Society to present 100 concepts central to the study of travel writing as a literary form. Each entry in the volume is around 1,000 words, the style more essayistic than encyclopaedic, with contributors reflecting on their chosen keyword from a variety of disciplinary perspectives. The emphasis on travelogues and other cultural representations of mobility drawn from a range of national and linguistic traditions ensures that the volume has a comparative dimension; the aim is to give an overview of each term in its historical and theoretical complexity, providing readers with a clear sense of how the selected words are essential to a critical understanding of travel writing. Each entry is complemented by an annotated bibliography of five essential items suggesting further reading.
Author: Ben Cocking
Publisher: Springer Nature
ISBN: 1137599081
Category : Social Science
Languages : en
Pages : 165
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Book Description
This book charts the trajectory of travel journalism from its print based origins to the emergence of hybridised multi-platform content. It considers how this has led to not only different kinds of travel journalism but different kinds of travel journalists; the professional travel journalist is now challenged online by user generated content. Cocking focuses on the conventions and “news values” of British print-based travel journalism, examining the genre’s liminal position between truth and fiction. In the context of the expansion of global tourism, Cocking explores how travel journalism from different parts of the world negotiates cultural differences in its depictions of destinations, regions, and tourist practices. Consideration is also given to the political potential of travel journalism and its capacity for awareness raising. Based on original research including qualitative analysis of print-based articles and blogs this book offers an innovative and original contribution to this emerging field of study.
Author: Charlie Mansfield
Publisher: Travel Writers Online
ISBN: 1838096418
Category : Travel
Languages : en
Pages : 29
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Book Description
Welcome to the first of the Travel Writers Online courses. This course is set at the equivalent of a level 4 course as studied at UK universities. It assumes a very good knowledge of UK English and will help you develop your writing skills in this language. This eBook is your course-book. It is designed as an eBook to be bought online from eBook stores such as Google Play Books, and, once downloaded, can be used on your smart phone. In this way the Travel Writer’s Award course is with you at all times, in your pocket and ready to study.
