Author: Russell Brunson
Publisher: Hay House, Inc
ISBN: 1401973736
Category : Business & Economics
Languages : en
Pages : 353
Book Description
Now in paperback, master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. "If you have an existing business, then Traffic Secrets is like throwing gasoline on the fire!" — Daniel Rosen, founder and CEO of Credit Repair Cloud The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand one essential skill: the art and science of getting traffic (or people) to find you. Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends, see opportunities that are invisible to most everyone else, and master emerging tactics before most people even know they exist. With step-by-step instructions to master multiple traffic sources, Brunson reveals the market-tested strategies for: Understanding exactly who your dream customer is Discovering where they are congregating Throwing out the hooks that will grab their attention and pull them into your funnels so you can tell them a story and make them an offer. Don't wait for people to come to you. Implement these evergreen traffic strategies now so you can find your people and focus on changing their world with the products and services that you sell.
Traffic Secrets
Author: Russell Brunson
Publisher: Hay House, Inc
ISBN: 1401973736
Category : Business & Economics
Languages : en
Pages : 353
Book Description
Now in paperback, master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. "If you have an existing business, then Traffic Secrets is like throwing gasoline on the fire!" — Daniel Rosen, founder and CEO of Credit Repair Cloud The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand one essential skill: the art and science of getting traffic (or people) to find you. Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends, see opportunities that are invisible to most everyone else, and master emerging tactics before most people even know they exist. With step-by-step instructions to master multiple traffic sources, Brunson reveals the market-tested strategies for: Understanding exactly who your dream customer is Discovering where they are congregating Throwing out the hooks that will grab their attention and pull them into your funnels so you can tell them a story and make them an offer. Don't wait for people to come to you. Implement these evergreen traffic strategies now so you can find your people and focus on changing their world with the products and services that you sell.
Publisher: Hay House, Inc
ISBN: 1401973736
Category : Business & Economics
Languages : en
Pages : 353
Book Description
Now in paperback, master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. "If you have an existing business, then Traffic Secrets is like throwing gasoline on the fire!" — Daniel Rosen, founder and CEO of Credit Repair Cloud The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand one essential skill: the art and science of getting traffic (or people) to find you. Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends, see opportunities that are invisible to most everyone else, and master emerging tactics before most people even know they exist. With step-by-step instructions to master multiple traffic sources, Brunson reveals the market-tested strategies for: Understanding exactly who your dream customer is Discovering where they are congregating Throwing out the hooks that will grab their attention and pull them into your funnels so you can tell them a story and make them an offer. Don't wait for people to come to you. Implement these evergreen traffic strategies now so you can find your people and focus on changing their world with the products and services that you sell.
Expert Secrets
Author: Russell Brunson
Publisher: Hay House, Inc
ISBN: 1401970605
Category : Business & Economics
Languages : en
Pages : 385
Book Description
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.
Publisher: Hay House, Inc
ISBN: 1401970605
Category : Business & Economics
Languages : en
Pages : 385
Book Description
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.
Dotcom Secrets
Author: Russell Brunson
Publisher: Hay House, Inc
ISBN: 140196060X
Category : Business & Economics
Languages : en
Pages : 425
Book Description
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
Publisher: Hay House, Inc
ISBN: 140196060X
Category : Business & Economics
Languages : en
Pages : 425
Book Description
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
Network Marketing Secrets
Author: Russell Brunson
Publisher:
ISBN: 9781985393349
Category :
Languages : en
Pages : 108
Book Description
The Hidden Funnel Strategy... That Easily Attracts The RIGHT People, Who Are SO SUPER INTERESTED In What You're Selling, They Actually Raise Their Hands And Ask You To Sign Them Up!This book will take you behind the scenes of the three funnels that have built 99% of ALL successful network marketing companies, and show you how to replicate them online with simple sales funnels. You'll be able to plug your network marketing opportunity into these funnels within just a few minutes. I'll also tell you the one step that everyone forgets. Miss this step and your funnels will never gain the momentum you need to be a top earner. Ready? Good. Me too!
Publisher:
ISBN: 9781985393349
Category :
Languages : en
Pages : 108
Book Description
The Hidden Funnel Strategy... That Easily Attracts The RIGHT People, Who Are SO SUPER INTERESTED In What You're Selling, They Actually Raise Their Hands And Ask You To Sign Them Up!This book will take you behind the scenes of the three funnels that have built 99% of ALL successful network marketing companies, and show you how to replicate them online with simple sales funnels. You'll be able to plug your network marketing opportunity into these funnels within just a few minutes. I'll also tell you the one step that everyone forgets. Miss this step and your funnels will never gain the momentum you need to be a top earner. Ready? Good. Me too!
Instagram Secrets
Author: Jeremy McGilvrey
Publisher: Jeremy McGilvrey
ISBN: 9780692873953
Category : Business & Economics
Languages : en
Pages : 228
Book Description
By leveraging the secrets revealed in this book, people are going from struggling entrepreneurs to running successful businesses in just a few month. Throughout the 21 chapters you will find a step-by-step blueprint that teaches you how to grow your Instagram following fast, effortlessly drive massive traffic to your website, collect email leads like crazy, and generate predictable profits.
Publisher: Jeremy McGilvrey
ISBN: 9780692873953
Category : Business & Economics
Languages : en
Pages : 228
Book Description
By leveraging the secrets revealed in this book, people are going from struggling entrepreneurs to running successful businesses in just a few month. Throughout the 21 chapters you will find a step-by-step blueprint that teaches you how to grow your Instagram following fast, effortlessly drive massive traffic to your website, collect email leads like crazy, and generate predictable profits.
Secrets of Snakes
Author: David A. Steen
Publisher: Texas A&M University Press
ISBN: 1623497973
Category : Nature
Languages : en
Pages : 186
Book Description
Winner, 2020 National Outdoor Book Award, Nature and the Environment Snakes inspire extreme reactions. Love or hate these limbless reptiles, almost everyone is fascinated by them. Although snakes are widespread and frequently encountered, they may be more misunderstood than any other group of animals. From giant rattlesnakes to mating dances, there are dozens of myths and misconceptions about snakes. In Secrets of Snakes: The Science beyond the Myths, wildlife biologist David Steen tackles the most frequently asked questions and clears up prevailing myths. In a conversational style with a bit of humor, Steen presents the relevant biology and natural history of snakes, making the latest scientific research accessible to a general audience. When addressing myths about snakes, he explains how researchers use the scientific method to explain which parts of the myth are biologically plausible and which are not. Steen also takes a close look at conventional wisdom and common advice about snakes. For example, people are told they can distinguish coralsnakes from non-venomous mimics by remembering the rhyme, “red on black, friend of Jack, red on yellow, kill a fellow,” but this tip is only relevant to coralsnakes and two mimics living in the southeastern United States, and it does not always work with other species or in other countries. Enhanced by more than 100 stunning color photographs and three original drawings, Secrets of Snakes: The Science beyond the Myths encourages readers to learn about the snakes around them and introduces them to how scientists use the scientific method and critical thinking to learn about the natural world. Number Sixty-one: W. L. Moody Jr. Natural History Series
Publisher: Texas A&M University Press
ISBN: 1623497973
Category : Nature
Languages : en
Pages : 186
Book Description
Winner, 2020 National Outdoor Book Award, Nature and the Environment Snakes inspire extreme reactions. Love or hate these limbless reptiles, almost everyone is fascinated by them. Although snakes are widespread and frequently encountered, they may be more misunderstood than any other group of animals. From giant rattlesnakes to mating dances, there are dozens of myths and misconceptions about snakes. In Secrets of Snakes: The Science beyond the Myths, wildlife biologist David Steen tackles the most frequently asked questions and clears up prevailing myths. In a conversational style with a bit of humor, Steen presents the relevant biology and natural history of snakes, making the latest scientific research accessible to a general audience. When addressing myths about snakes, he explains how researchers use the scientific method to explain which parts of the myth are biologically plausible and which are not. Steen also takes a close look at conventional wisdom and common advice about snakes. For example, people are told they can distinguish coralsnakes from non-venomous mimics by remembering the rhyme, “red on black, friend of Jack, red on yellow, kill a fellow,” but this tip is only relevant to coralsnakes and two mimics living in the southeastern United States, and it does not always work with other species or in other countries. Enhanced by more than 100 stunning color photographs and three original drawings, Secrets of Snakes: The Science beyond the Myths encourages readers to learn about the snakes around them and introduces them to how scientists use the scientific method and critical thinking to learn about the natural world. Number Sixty-one: W. L. Moody Jr. Natural History Series
Endocrine Secrets
Author: Michael T. McDermott, MD
Publisher: Elsevier Health Sciences
ISBN: 1455749753
Category : Medical
Languages : en
Pages : 577
Book Description
The thoroughly updated Endocrine Secrets, 6th Edition continues the tradition of the highly popular Secrets Series®, offering fast answers to the most essential clinical endocrinology questions. A user-friendly Q&A format, replete with valuable pearls, tips, and memory aids, helps you to learn and study efficiently. It all adds up to a perfect concise board review or handy clinical endocrinology resource. Expedite your reference and review with a question-and-answer format that's conversational and easy to read. Zero in on key information with bulleted lists, mnemonics, practical tips from prominent endocrinologists, and "Key Points" boxes that provide a concise overview of important board-relevant content. Quickly review essential material with a chapter containing the "Top 100 Secrets" in endocrinology. Take your Secrets anywhere thanks to a convenient, pocket-sized design! Remain at the forefront of medical endocrinology with updates on new techniques and technologies, as well as changing treatment options and drug information. Equip yourself for effective practice with coverage of the most current developments in obesity management, weight loss drugs, and bariatric surgery; the newest guidelines for the pharmacological treatment of type 2 diabetes mellitus; and much more. Make use of practical tips on intensive insulin therapy, and apply evidence-based techniques to achieve appropriate glucose control in hospitalized patients and effectively manage thyroid cancer. Access the latest research concerning the benefits and risks of the wide range of osteoporosis therapies.
Publisher: Elsevier Health Sciences
ISBN: 1455749753
Category : Medical
Languages : en
Pages : 577
Book Description
The thoroughly updated Endocrine Secrets, 6th Edition continues the tradition of the highly popular Secrets Series®, offering fast answers to the most essential clinical endocrinology questions. A user-friendly Q&A format, replete with valuable pearls, tips, and memory aids, helps you to learn and study efficiently. It all adds up to a perfect concise board review or handy clinical endocrinology resource. Expedite your reference and review with a question-and-answer format that's conversational and easy to read. Zero in on key information with bulleted lists, mnemonics, practical tips from prominent endocrinologists, and "Key Points" boxes that provide a concise overview of important board-relevant content. Quickly review essential material with a chapter containing the "Top 100 Secrets" in endocrinology. Take your Secrets anywhere thanks to a convenient, pocket-sized design! Remain at the forefront of medical endocrinology with updates on new techniques and technologies, as well as changing treatment options and drug information. Equip yourself for effective practice with coverage of the most current developments in obesity management, weight loss drugs, and bariatric surgery; the newest guidelines for the pharmacological treatment of type 2 diabetes mellitus; and much more. Make use of practical tips on intensive insulin therapy, and apply evidence-based techniques to achieve appropriate glucose control in hospitalized patients and effectively manage thyroid cancer. Access the latest research concerning the benefits and risks of the wide range of osteoporosis therapies.
Body of Secrets
Author: James Bamford
Publisher: Anchor
ISBN: 0307425053
Category : Political Science
Languages : en
Pages : 782
Book Description
The National Security Agency is the world’s most powerful, most far-reaching espionage. Now with a new afterword describing the security lapses that preceded the attacks of September 11, 2001, Body of Secrets takes us to the inner sanctum of America’s spy world. In the follow-up to his bestselling Puzzle Palace, James Banford reveals the NSA’s hidden role in the most volatile world events of the past, and its desperate scramble to meet the frightening challenges of today and tomorrow. Here is a scrupulously documented account—much of which is based on unprecedented access to previously undisclosed documents—of the agency’s tireless hunt for intelligence on enemies and allies alike. Body of secrets is a riveting analysis of this most clandestine of agencies, a major work of history and investigative journalism. A New York Times Notable Book
Publisher: Anchor
ISBN: 0307425053
Category : Political Science
Languages : en
Pages : 782
Book Description
The National Security Agency is the world’s most powerful, most far-reaching espionage. Now with a new afterword describing the security lapses that preceded the attacks of September 11, 2001, Body of Secrets takes us to the inner sanctum of America’s spy world. In the follow-up to his bestselling Puzzle Palace, James Banford reveals the NSA’s hidden role in the most volatile world events of the past, and its desperate scramble to meet the frightening challenges of today and tomorrow. Here is a scrupulously documented account—much of which is based on unprecedented access to previously undisclosed documents—of the agency’s tireless hunt for intelligence on enemies and allies alike. Body of secrets is a riveting analysis of this most clandestine of agencies, a major work of history and investigative journalism. A New York Times Notable Book
The Venona Secrets
Author: Herbert Romerstein
Publisher: Simon and Schuster
ISBN: 1596987324
Category : History
Languages : en
Pages : 648
Book Description
The Venona Secretspresents one of the last great, untold stories of World War II and the Cold War. In 1995, secret Soviet cable traffic from the 1940s that the United States intercepted and eventually decrypted finally became available to American historians. Now, after spending more than five years researching all the available evidence, espionage experts Herbert Romerstein and Eric Breindel reveal the full, shocking story of the days when Soviet spies ran their fingers through America's atomic-age secrets. Included in The Venona Secrets are the details of the spying activities that reached from Harry Hopkins in Franklin Roosevelt s White House to Alger Hiss in the State Department to Harry Dexter White in the Treasury. More than that, The Venona Secrets exposes: • Information that links Albert Einstein to Soviet intelligence and conclusive evidence showing that J. Robert Oppenheimer gave Moscow our atomic secrets. • How Soviet espionage reached its height when the United States and the Soviet Union were supposedly allies in World War II. • The previously unsuspected vast network of Soviet spies in America. • How the Venona documents confirm the controversial revelations made in the 1940s by former Soviet agents Whittaker Chambers and Elizabeth Bentley. • The role of the American Communist Party in supporting and directing Soviet agents. • How Stalin s paranoia had him target Jews (code-named Rats ) and Trotskyites even after Trotsky’s death. • How the Soviets penetrated America’s own intelligence services. The Venona Secrets is a masterful compendium of spy versus spy that puts the Venona transcripts in context with secret FBI reports, congressional investigations, and documents recently uncovered in the former Soviet archives. Romerstein and Breindel cast a spotlight on one of the most shadowy episodes in recent American history - a past when by our very own government officials, whether wittingly or unwittingly, shielded treason infected Washington and Soviet agents.
Publisher: Simon and Schuster
ISBN: 1596987324
Category : History
Languages : en
Pages : 648
Book Description
The Venona Secretspresents one of the last great, untold stories of World War II and the Cold War. In 1995, secret Soviet cable traffic from the 1940s that the United States intercepted and eventually decrypted finally became available to American historians. Now, after spending more than five years researching all the available evidence, espionage experts Herbert Romerstein and Eric Breindel reveal the full, shocking story of the days when Soviet spies ran their fingers through America's atomic-age secrets. Included in The Venona Secrets are the details of the spying activities that reached from Harry Hopkins in Franklin Roosevelt s White House to Alger Hiss in the State Department to Harry Dexter White in the Treasury. More than that, The Venona Secrets exposes: • Information that links Albert Einstein to Soviet intelligence and conclusive evidence showing that J. Robert Oppenheimer gave Moscow our atomic secrets. • How Soviet espionage reached its height when the United States and the Soviet Union were supposedly allies in World War II. • The previously unsuspected vast network of Soviet spies in America. • How the Venona documents confirm the controversial revelations made in the 1940s by former Soviet agents Whittaker Chambers and Elizabeth Bentley. • The role of the American Communist Party in supporting and directing Soviet agents. • How Stalin s paranoia had him target Jews (code-named Rats ) and Trotskyites even after Trotsky’s death. • How the Soviets penetrated America’s own intelligence services. The Venona Secrets is a masterful compendium of spy versus spy that puts the Venona transcripts in context with secret FBI reports, congressional investigations, and documents recently uncovered in the former Soviet archives. Romerstein and Breindel cast a spotlight on one of the most shadowy episodes in recent American history - a past when by our very own government officials, whether wittingly or unwittingly, shielded treason infected Washington and Soviet agents.
Summary of Traffic Secrets
Author: Alexander Cooper
Publisher: BookSummaryGr
ISBN:
Category : Business & Economics
Languages : en
Pages : 43
Book Description
Summary of Traffic Secrets Digital marketing is still new. With all the new trends, services, and concepts, it seems to be staying that way for a while. Every social network is rolling out ad networks and introducing new features, retargeting is growing in popularity, and experts continue to pop up and endorse various tactics. Next year, or heck, next month, a slew of new experts, tactics, and networks will rise. So where does that leave us? Well, with a huge burden. Ever really try to keep up with digital marketing? It’s nearly impossible. If your job is to know the ins-and-outs of digital marketing and you love doing so, then you might be okay. But for everyone else out there, particularly the business owners with enough going on between work and personal life, there’s no chance. There’s just too much clutter to always know what’s valuable or a fad. Don’t get me wrong – us digital marketers have it tough also. We might live in this world, but that means it’s our job to make sense of it all. And if you don’t have a system to link all the tactics into, it becomes a huge headache. That’s why I tested out different concepts and mindsets when I approached digital marketing, leaving me with one central theory. We only need two things: a digital sales funnel and a strategy. We still need to invest endless hours discovering and testing the latest tools and tactics. But when we know that the tools and tactics have to fit into a funnel and strategy, we begin to understand how the whole machine works. It's how digital marketing changes from being a business expense into a business investment. When I discovered that I just need to focus on the funnel and strategy, I didn’t want to stop learning. Maybe in my position, I don’t have a choice to stop learning each day, assuming I want to stay as an expert. But the fact that it didn’t bother me anymore was a huge advantage. Sounds simple, doesn’t it? Just two things. And you already know what a sales funnel and strategy is, right? But don’t worry; we’re going to get much more in-depth than that as we go through this book. As you’ll see, this book isn’t about digital marketing tools and tactics. I frankly couldn’t care less whether you know how to code your own website, design beautiful graphics, or run detailed analytics. I just want you to know two things: digital sales funnels and strategy. When it comes time to get something technical done, you’ll find that you can hire help to take care of those high skill, technical, and creative jobs. And if you’re cash-strapped, don’t worry either. I can’t think of anything you’ll ever need that hasn’t been commoditized by the internet, making potentially extremely expensive initiatives affordable for the solopreneur. Here is a Preview of What You Will Get: ⁃ A Full Book Summary ⁃ An Analysis ⁃ Fun quizzes ⁃ Quiz Answers ⁃ Etc. Get a copy of this summary and learn about the book.
Publisher: BookSummaryGr
ISBN:
Category : Business & Economics
Languages : en
Pages : 43
Book Description
Summary of Traffic Secrets Digital marketing is still new. With all the new trends, services, and concepts, it seems to be staying that way for a while. Every social network is rolling out ad networks and introducing new features, retargeting is growing in popularity, and experts continue to pop up and endorse various tactics. Next year, or heck, next month, a slew of new experts, tactics, and networks will rise. So where does that leave us? Well, with a huge burden. Ever really try to keep up with digital marketing? It’s nearly impossible. If your job is to know the ins-and-outs of digital marketing and you love doing so, then you might be okay. But for everyone else out there, particularly the business owners with enough going on between work and personal life, there’s no chance. There’s just too much clutter to always know what’s valuable or a fad. Don’t get me wrong – us digital marketers have it tough also. We might live in this world, but that means it’s our job to make sense of it all. And if you don’t have a system to link all the tactics into, it becomes a huge headache. That’s why I tested out different concepts and mindsets when I approached digital marketing, leaving me with one central theory. We only need two things: a digital sales funnel and a strategy. We still need to invest endless hours discovering and testing the latest tools and tactics. But when we know that the tools and tactics have to fit into a funnel and strategy, we begin to understand how the whole machine works. It's how digital marketing changes from being a business expense into a business investment. When I discovered that I just need to focus on the funnel and strategy, I didn’t want to stop learning. Maybe in my position, I don’t have a choice to stop learning each day, assuming I want to stay as an expert. But the fact that it didn’t bother me anymore was a huge advantage. Sounds simple, doesn’t it? Just two things. And you already know what a sales funnel and strategy is, right? But don’t worry; we’re going to get much more in-depth than that as we go through this book. As you’ll see, this book isn’t about digital marketing tools and tactics. I frankly couldn’t care less whether you know how to code your own website, design beautiful graphics, or run detailed analytics. I just want you to know two things: digital sales funnels and strategy. When it comes time to get something technical done, you’ll find that you can hire help to take care of those high skill, technical, and creative jobs. And if you’re cash-strapped, don’t worry either. I can’t think of anything you’ll ever need that hasn’t been commoditized by the internet, making potentially extremely expensive initiatives affordable for the solopreneur. Here is a Preview of What You Will Get: ⁃ A Full Book Summary ⁃ An Analysis ⁃ Fun quizzes ⁃ Quiz Answers ⁃ Etc. Get a copy of this summary and learn about the book.