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Author: Yūsaku Kamekura
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 159
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Book Description
Author: Yūsaku Kamekura
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 159
Get Book
Book Description
Author: Yūsaku Kamekura
Publisher:
ISBN: 9780486241913
Category : Art and industry
Languages : en
Pages : 0
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Book Description
Nearly 700 trademarks, the work of Wright, Loewy, Klee, Binder, hundreds of others.
Author: Yasaburō Kuwayama
Publisher: Rockport Publishers
ISBN:
Category : Law
Languages : en
Pages : 504
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Book Description
Includes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.
Author: Yasaburo Kuwayama
Publisher: New York ; Toronto : Van Nostrand Reinhold
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
A comprehensive, profusely illustrated guide to more than 1,500 trademark from all over the world. The trademark designs in this volume are based on letter forms and arranged alphabetically. To make the book easy to use it has three indexes: 1. Index of names of companies represented. 2. Index of type of industry, business, product or service. 3. Index of designers.
Author: Barbara Baer Capitman
Publisher: Courier Corporation
ISBN: 0486157458
Category : Design
Languages : en
Pages : 176
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Book Description
Arranged by category, these 732 black-and-white American trademarks and symbols represent a variety of fields, including entertainment, education, real estate, insurance, food and beverages, retail, transportation, utilities, and industry. Captions.
Author: Barbara Baer Capitman
Publisher: Courier Corporation
ISBN: 048623259X
Category : Design
Languages : en
Pages : 176
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Book Description
Black-and-white reproductions of the identifying marks and symbols of American institutions, industries, and products, arranged by category, show current trends in American trademark design
Author: Yasaburō Kuwayama
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages :
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Book Description
Author: Al Cooper
Publisher:
ISBN: 9780910158206
Category : Logotype
Languages : en
Pages :
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Book Description
Author: Ivan Chermayeff
Publisher: Princeton Architectural Press
ISBN: 9781568982564
Category : Design
Languages : en
Pages : 292
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Book Description
The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.
Author: Tom Geismar
Publisher: HOW Books
ISBN: 1440310327
Category : Design
Languages : en
Pages : 256
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Book Description
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
