Author: Thomson Gale
Publisher: Gale Cengage
ISBN: 9780787689681
Category : Business & Economics
Languages : en
Pages : 1732
Book Description
Trade show activity throughout the world continues to grow. More and more exhibitors are finding trade shows to be their most effective marketing tool. No longer seen as a vacation away from the office, today's trade show is considered one of the best ways to meet with current customers, reach previously unidentified prospects and offer goods and services to the international market. Trade Shows Worldwide contains the vital information needed by every segment of the trade show industry. With its global perspective and clearly organized format, Trade Shows Worldwide allows industry professionals, city planners, information professionals and business executives quick access to the information vital for success and timely decision-making.
Trade Shows Worldwide 23
Author: Thomson Gale
Publisher: Gale Cengage
ISBN: 9780787689681
Category : Business & Economics
Languages : en
Pages : 1732
Book Description
Trade show activity throughout the world continues to grow. More and more exhibitors are finding trade shows to be their most effective marketing tool. No longer seen as a vacation away from the office, today's trade show is considered one of the best ways to meet with current customers, reach previously unidentified prospects and offer goods and services to the international market. Trade Shows Worldwide contains the vital information needed by every segment of the trade show industry. With its global perspective and clearly organized format, Trade Shows Worldwide allows industry professionals, city planners, information professionals and business executives quick access to the information vital for success and timely decision-making.
Publisher: Gale Cengage
ISBN: 9780787689681
Category : Business & Economics
Languages : en
Pages : 1732
Book Description
Trade show activity throughout the world continues to grow. More and more exhibitors are finding trade shows to be their most effective marketing tool. No longer seen as a vacation away from the office, today's trade show is considered one of the best ways to meet with current customers, reach previously unidentified prospects and offer goods and services to the international market. Trade Shows Worldwide contains the vital information needed by every segment of the trade show industry. With its global perspective and clearly organized format, Trade Shows Worldwide allows industry professionals, city planners, information professionals and business executives quick access to the information vital for success and timely decision-making.
Trade Shows in the Globalizing Knowledge Economy
Author: Harald Bathelt
Publisher: Oxford University Press, USA
ISBN: 0199643083
Category : Business & Economics
Languages : en
Pages : 343
Book Description
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Publisher: Oxford University Press, USA
ISBN: 0199643083
Category : Business & Economics
Languages : en
Pages : 343
Book Description
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
International Commerce
Author:
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 966
Book Description
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 966
Book Description
Innovation, Technology and Knowledge
Author: Charlie Karlsson
Publisher: Taylor & Francis
ISBN: 1136619526
Category : Business & Economics
Languages : en
Pages : 378
Book Description
The editors are experienced, well published authors in the area of innovation and economic development. This book offers a wide coverage of issues within Europe.
Publisher: Taylor & Francis
ISBN: 1136619526
Category : Business & Economics
Languages : en
Pages : 378
Book Description
The editors are experienced, well published authors in the area of innovation and economic development. This book offers a wide coverage of issues within Europe.
Interwoven Globe
Author: Amy Elizabeth Bogansky
Publisher: Metropolitan Museum of Art
ISBN: 1588394964
Category : Art
Languages : en
Pages : 366
Book Description
Published in conjunction with an exhibition held at The Metropolitan Museum of Art, New York, Sept. 16, 2013-Jan. 5, 2014.
Publisher: Metropolitan Museum of Art
ISBN: 1588394964
Category : Art
Languages : en
Pages : 366
Book Description
Published in conjunction with an exhibition held at The Metropolitan Museum of Art, New York, Sept. 16, 2013-Jan. 5, 2014.
A Fire Upon The Deep
Author: Vernor Vinge
Publisher: Tor Science Fiction
ISBN: 1429981989
Category : Fiction
Languages : en
Pages : 626
Book Description
Now with a new introduction for the Tor Essentials line, A Fire Upon the Deep is sure to bring a new generation of SF fans to Vinge's award-winning works. A Hugo Award-winning Novel! “Vinge is one of the best visionary writers of SF today.”-David Brin Thousands of years in the future, humanity is no longer alone in a universe where a mind's potential is determined by its location in space, from superintelligent entities in the Transcend, to the limited minds of the Unthinking Depths, where only simple creatures, and technology, can function. Nobody knows what strange force partitioned space into these "regions of thought," but when the warring Straumli realm use an ancient Transcendent artifact as a weapon, they unwittingly unleash an awesome power that destroys thousands of worlds and enslaves all natural and artificial intelligence. Fleeing this galactic threat, Ravna crash lands on a strange world with a ship-hold full of cryogenically frozen children, the only survivors from a destroyed space-lab. They are taken captive by the Tines, an alien race with a harsh medieval culture, and used as pawns in a ruthless power struggle. Tor books by Vernor Vinge Zones of Thought Series A Fire Upon The Deep A Deepness In The Sky The Children of The Sky Realtime/Bobble Series The Peace War Marooned in Realtime Other Novels The Witling Tatja Grimm's World Rainbows End Collections Collected Stories of Vernor Vinge True Names At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Publisher: Tor Science Fiction
ISBN: 1429981989
Category : Fiction
Languages : en
Pages : 626
Book Description
Now with a new introduction for the Tor Essentials line, A Fire Upon the Deep is sure to bring a new generation of SF fans to Vinge's award-winning works. A Hugo Award-winning Novel! “Vinge is one of the best visionary writers of SF today.”-David Brin Thousands of years in the future, humanity is no longer alone in a universe where a mind's potential is determined by its location in space, from superintelligent entities in the Transcend, to the limited minds of the Unthinking Depths, where only simple creatures, and technology, can function. Nobody knows what strange force partitioned space into these "regions of thought," but when the warring Straumli realm use an ancient Transcendent artifact as a weapon, they unwittingly unleash an awesome power that destroys thousands of worlds and enslaves all natural and artificial intelligence. Fleeing this galactic threat, Ravna crash lands on a strange world with a ship-hold full of cryogenically frozen children, the only survivors from a destroyed space-lab. They are taken captive by the Tines, an alien race with a harsh medieval culture, and used as pawns in a ruthless power struggle. Tor books by Vernor Vinge Zones of Thought Series A Fire Upon The Deep A Deepness In The Sky The Children of The Sky Realtime/Bobble Series The Peace War Marooned in Realtime Other Novels The Witling Tatja Grimm's World Rainbows End Collections Collected Stories of Vernor Vinge True Names At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Impact of Global Issues on International Trade
Author: Co?kun Özer, Ahu
Publisher: IGI Global
ISBN: 1799883167
Category : Business & Economics
Languages : en
Pages : 291
Book Description
International trade is vital in today’s world; international trade can be affected by a number of issues such as terrorism, economic crises, and pandemics such as COVID-19. It is crucial to understand the impact these global issues have on international trade and what happens to trade when global issues arise. A comprehensive guide of these issues is needed to provide background and understanding about international trade and its relationship with global issues. Global issues occasionally dominate a continuing theme of the international globalized world: global crises, war, security issues, global pandemics such as COVID-19, and trade wars. Global cooperation is required to solve such problems. Economically intellectual thinking will enable the development of guiding policies in solving these global problems. In this book, the effects of global issues on international trade will be evaluated, and policy recommendations will be made for the solution of the global issues. Impact of Global Issues on International Trade is a critical reference source that uses analytic research to analyze the effects of global economic and financial crises as well as global health crises and their impact on international trade. Pandemics such as the COVID-19 pandemic, the global economic crisis, and trade wars are discussed, and political suggestions are made to mitigate negative impacts. Covering a wide range of topics such as financial fragility and trade fairs, it is ideal for trade specialists, policymakers, government officials, managers, executives, economists, academicians, researchers, students, and industry professionals.
Publisher: IGI Global
ISBN: 1799883167
Category : Business & Economics
Languages : en
Pages : 291
Book Description
International trade is vital in today’s world; international trade can be affected by a number of issues such as terrorism, economic crises, and pandemics such as COVID-19. It is crucial to understand the impact these global issues have on international trade and what happens to trade when global issues arise. A comprehensive guide of these issues is needed to provide background and understanding about international trade and its relationship with global issues. Global issues occasionally dominate a continuing theme of the international globalized world: global crises, war, security issues, global pandemics such as COVID-19, and trade wars. Global cooperation is required to solve such problems. Economically intellectual thinking will enable the development of guiding policies in solving these global problems. In this book, the effects of global issues on international trade will be evaluated, and policy recommendations will be made for the solution of the global issues. Impact of Global Issues on International Trade is a critical reference source that uses analytic research to analyze the effects of global economic and financial crises as well as global health crises and their impact on international trade. Pandemics such as the COVID-19 pandemic, the global economic crisis, and trade wars are discussed, and political suggestions are made to mitigate negative impacts. Covering a wide range of topics such as financial fragility and trade fairs, it is ideal for trade specialists, policymakers, government officials, managers, executives, economists, academicians, researchers, students, and industry professionals.
Business America
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 918
Book Description
Includes articles on international business opportunities.
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 918
Book Description
Includes articles on international business opportunities.
Foreign Commerce Weekly
Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 896
Book Description
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 896
Book Description
Marketing Insights from A to Z
Author: Philip Kotler
Publisher: Wiley + ORM
ISBN: 1118045610
Category : Business & Economics
Languages : en
Pages : 234
Book Description
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
Publisher: Wiley + ORM
ISBN: 1118045610
Category : Business & Economics
Languages : en
Pages : 234
Book Description
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.