Towards a Market in Broadcasting

Towards a Market in Broadcasting PDF Author: C. Potschka
Publisher: Springer
ISBN: 0230370195
Category : Performing Arts
Languages : en
Pages : 340

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Book Description
A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.

Towards a Market in Broadcasting

Towards a Market in Broadcasting PDF Author: C. Potschka
Publisher: Springer
ISBN: 0230370195
Category : Performing Arts
Languages : en
Pages : 340

Get Book Here

Book Description
A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.

Towards a Market in Broadcasting

Towards a Market in Broadcasting PDF Author: Christian Potschka
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Book Description


Towards a Market in Broadcasting

Towards a Market in Broadcasting PDF Author: C. Potschka
Publisher: Springer
ISBN: 0230370195
Category : Performing Arts
Languages : en
Pages : 301

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Book Description
A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.

The Economic Regulation of Broadcasting Markets

The Economic Regulation of Broadcasting Markets PDF Author: Paul Seabright
Publisher: Cambridge University Press
ISBN: 1139464930
Category : Business & Economics
Languages : en
Pages : 338

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Book Description
New technology is revolutionizing broadcasting markets. As the cost of bandwidth processing and delivery fall, information-intensive services that once bore little economic relationship to each other are now increasingly related as substitutes or complements. Television, newspapers, telecoms and the internet compete ever more fiercely for audience attention. At the same time, digital encoding makes it possible to charge prices for content that had previously been broadcast for free. This is creating new markets where none existed before. How should public policy respond? Will competition lead to better services, higher quality and more consumer choice - or to a proliferation of low-quality channels? Will it lead to dominance of the market by a few powerful media conglomerates? Using the insights of modern microeconomics, this book provides a state-of-the-art analysis of these and other issues by investigating the power of regulation to shape and control broadcasting markets.

Media Promotion & Marketing for Broadcasting, Cable & the Internet

Media Promotion & Marketing for Broadcasting, Cable & the Internet PDF Author: Susan Tyler Eastman
Publisher: CRC Press
ISBN: 1136024824
Category : Language Arts & Disciplines
Languages : en
Pages : 351

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Book Description
Capture and Retain Your Media Audience!

Towards an Integrated Communications Market

Towards an Integrated Communications Market PDF Author: Eli M. Noam
Publisher:
ISBN:
Category :
Languages : en
Pages : 49

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Book Description


Towards a European Common Market for Television

Towards a European Common Market for Television PDF Author: European Institute for the Media
Publisher:
ISBN:
Category : Television
Languages : de
Pages : 180

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Book Description
This book has been prepared by EIM to encourage informed discussion of the issues surrounding the development of a coherent European policy on trans-frontier television broadcasting.

Towards a Market in Broadcasting

Towards a Market in Broadcasting PDF Author: Christian Potschka
Publisher:
ISBN:
Category : Mass media
Languages : en
Pages : 271

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Book Description


Selling the Air

Selling the Air PDF Author: Thomas Streeter
Publisher: University of Chicago Press
ISBN: 0226777294
Category : Social Science
Languages : en
Pages : 354

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Book Description
In this interdisciplinary study of the laws and policies associated with commercial radio and television, Thomas Streeter reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting—the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences—and constitute it as something that can be bought, owned, and sold. With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.

Digital Broadcasting

Digital Broadcasting PDF Author: Martin Cave
Publisher: Edward Elgar Publishing
ISBN: 1847201601
Category : Business & Economics
Languages : en
Pages : 301

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Book Description
. . . the authors succeed in presenting an excellent overview of the evolution of most of the general issues and challenges currently facing policymakers and regulators in virtually every area of the media industries. . . This volume will definitely be on my own required reading list the next time I teach a course in media policy and strategy. Richard Hawkins, Communications and Strategies This volume offers broad coverage of the economic and commercial issues involved in digital television in major regions and countries around the world. Regulators, executives and consultants in the broadcasting and communities sectors will find much of interest in the volume. It can also be useful additional reading for students in media or business studies. The bibliographies appearing at the end of each chapter will stimulate academic debate. Madely du Preez, Online Information Review Digital television is transforming both broadcasting and, as a result of convergence, the larger world of communications. The impending analogue switch-off will have a major impact on households all over the developed world. Digital Broadcasting considers the effects of digital television on the availability, price and nature of broadcast services in the Americas, Europe and Japan. It shows how this depends upon what platforms cable, satellite, fixed or wireless broadband countries have available for use and also upon government policies and regulatory interventions. The authors show how policies towards digital television are also closely linked with spectrum for example, whether to use spectrum released from analogue broadcasting for mobile communications or for broadcasting, including the newly developed mobile broadcasting. This is one of the key technological changes of the early 21st century and its development will affect many countries economies and societies. The book has an invaluably broad coverage of the economic and commercial issues involved in digital television in major regions and countries around the world. Regulators, executives and consultants in the broadcasting and communications sector will find much to engage them within the book. Researchers and academics of industrial and public sector economics will also find the book of great interest. Students in media studies or business courses can also use the book as additional reading.