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Author: Elmer Herny Beach
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 222
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Author: Elmer Herny Beach
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 222
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Book Description
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 592
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Book Description
A world list of books in the English language.
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 574
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Author: National Research Council
Publisher: National Academies Press
ISBN: 0309037271
Category : Social Science
Languages : en
Pages : 455
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Book Description
This companion to Volume I presents individually authored papers covering the history, economics, and sociology of women's work and the computer revolution. Topics include the implications for equal employment opportunity in light of new technologies; a case study of the insurance industry and of women in computer-related occupations; a study of temporary, part-time, and at-home employment; and education and retraining opportunities.
Author:
Publisher:
ISBN:
Category : Hardware
Languages : en
Pages : 1180
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Author: Zoe Sherman
Publisher: Routledge
ISBN: 131551155X
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story of the invention of modern advertising on the question of how access to audiences was streamlined and standardized. Drawing from late-nineteenth and early-twentieth-century materials, especially from the advertising industry’s professional journals and the business press, chapters on the development of print media, billboard, and direct mail advertising illustrate the struggles amongst advertisers, intermediaries, audience-sellers, and often-resistant audiences themselves. Over time, the maturing advertising industry transformed the haphazard business of getting advertisements before the eyes of the public into a market in which audience attention could be traded as a commodity. This book applies economic theory with historical narrative to explain market participants’ ongoing quests to expand the reach of the market and to increase the efficiency of attention harvesting operations. It will be of interest to scholars of contemporary American advertising, the history of advertising more generally, and also of economic history and theory.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 1558
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Book Description
Author: Detroit Public Library
Publisher:
ISBN:
Category : Dictionary catalogs
Languages : en
Pages : 1212
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Book Description
Author: National Research Council (U.S.). Committee on Women's Employment and Related Social Issues. Panel on Technology and Women's Employment
Publisher:
ISBN:
Category : Microelectronics
Languages : en
Pages : 714
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Book Description
Author:
Publisher:
ISBN:
Category : Dictionary catalogs
Languages : en
Pages : 1148
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