Author: Philip Zelikow
Publisher: Twelve
ISBN: 1538764660
Category : Political Science
Languages : en
Pages : 610
Book Description
A deeply researched international history and "exemplary study" (New York Times Book Review) of how a divided world ended and our present world was fashioned, as the world drifts toward another great time of choosing. Two of America's leading scholar-diplomats, Philip Zelikow and Condoleezza Rice, have combed sources in several languages, interviewed leading figures, and drawn on their own firsthand experience to bring to life the choices that molded the contemporary world. Zeroing in on the key moments of decision, the might-have-beens, and the human beings working through them, they explore both what happened and what could have happened, to show how one world ended and another took form. Beginning in the late 1970s and carrying into the present, they focus on the momentous period between 1988 and 1992, when an entire world system changed, states broke apart, and societies were transformed. Such periods have always been accompanied by terrible wars -- but not this time. This is also a story of individuals coping with uncertainty. They voice their hopes and fears. They try out desperate improvisations and careful designs. These were leaders who grew up in a "postwar" world, who tried to fashion something better, more peaceful, more prosperous, than the damaged, divided world in which they had come of age. New problems are putting their choices, and the world they made, back on the operating table. It is time to recall not only why they made their choices, but also just how great nations can step up to great challenges. Timed for the thirtieth anniversary of the fall of the Berlin Wall, To Build a Better World is an authoritative depiction of contemporary statecraft. It lets readers in on the strategies and negotiations, nerve-racking risks, last-minute decisions, and deep deliberations behind the dramas that changed the face of Europe -- and the world -- forever.
To Build a Better World
Author: Philip Zelikow
Publisher: Twelve
ISBN: 1538764660
Category : Political Science
Languages : en
Pages : 610
Book Description
A deeply researched international history and "exemplary study" (New York Times Book Review) of how a divided world ended and our present world was fashioned, as the world drifts toward another great time of choosing. Two of America's leading scholar-diplomats, Philip Zelikow and Condoleezza Rice, have combed sources in several languages, interviewed leading figures, and drawn on their own firsthand experience to bring to life the choices that molded the contemporary world. Zeroing in on the key moments of decision, the might-have-beens, and the human beings working through them, they explore both what happened and what could have happened, to show how one world ended and another took form. Beginning in the late 1970s and carrying into the present, they focus on the momentous period between 1988 and 1992, when an entire world system changed, states broke apart, and societies were transformed. Such periods have always been accompanied by terrible wars -- but not this time. This is also a story of individuals coping with uncertainty. They voice their hopes and fears. They try out desperate improvisations and careful designs. These were leaders who grew up in a "postwar" world, who tried to fashion something better, more peaceful, more prosperous, than the damaged, divided world in which they had come of age. New problems are putting their choices, and the world they made, back on the operating table. It is time to recall not only why they made their choices, but also just how great nations can step up to great challenges. Timed for the thirtieth anniversary of the fall of the Berlin Wall, To Build a Better World is an authoritative depiction of contemporary statecraft. It lets readers in on the strategies and negotiations, nerve-racking risks, last-minute decisions, and deep deliberations behind the dramas that changed the face of Europe -- and the world -- forever.
Publisher: Twelve
ISBN: 1538764660
Category : Political Science
Languages : en
Pages : 610
Book Description
A deeply researched international history and "exemplary study" (New York Times Book Review) of how a divided world ended and our present world was fashioned, as the world drifts toward another great time of choosing. Two of America's leading scholar-diplomats, Philip Zelikow and Condoleezza Rice, have combed sources in several languages, interviewed leading figures, and drawn on their own firsthand experience to bring to life the choices that molded the contemporary world. Zeroing in on the key moments of decision, the might-have-beens, and the human beings working through them, they explore both what happened and what could have happened, to show how one world ended and another took form. Beginning in the late 1970s and carrying into the present, they focus on the momentous period between 1988 and 1992, when an entire world system changed, states broke apart, and societies were transformed. Such periods have always been accompanied by terrible wars -- but not this time. This is also a story of individuals coping with uncertainty. They voice their hopes and fears. They try out desperate improvisations and careful designs. These were leaders who grew up in a "postwar" world, who tried to fashion something better, more peaceful, more prosperous, than the damaged, divided world in which they had come of age. New problems are putting their choices, and the world they made, back on the operating table. It is time to recall not only why they made their choices, but also just how great nations can step up to great challenges. Timed for the thirtieth anniversary of the fall of the Berlin Wall, To Build a Better World is an authoritative depiction of contemporary statecraft. It lets readers in on the strategies and negotiations, nerve-racking risks, last-minute decisions, and deep deliberations behind the dramas that changed the face of Europe -- and the world -- forever.
The Business of Building a Better World
Author: David Cooperrider
Publisher: Berrett-Koehler Publishers
ISBN: 152309365X
Category : Business & Economics
Languages : en
Pages : 232
Book Description
Twenty-nine leading scholars and executives provide a visionary look at the future of business, propelling past damaging industrial-age values to uncover the key ingredients of humanistic, ecologically sustainable, and intergenerational prosperity. Through the exploration of robust cases and stories packed with deep insight and vital science, this extraordinary collection explores how we can adapt our notions of value, markets, and models of cooperation and collective action to create a world where economies and businesses excel, all people thrive, and nature flourishes. In part I, “The Business of Business Is Betterment,” the contributors show how enterprises today are further developing-and even taking a quantum leap beyond-the multistakeholder logic of “shared value creation.” Part II, “Net Positive = Innovation's New Frontier,” is focused on what companies can and are doing to move away from “doing no harm” to playing an active role in solving environmental, social, and economic problems. The final section, “Ultimate Advantage: A Leadership Revolution That Is Changing Everything,” looks at new leadership paradigms-characterized by unexpected qualities like virtue, love, compassion, and connection-that are crucial to creating engaged, empowered, innovative, and out-performing enterprises. This book is designed to galvanize change and unite a global community of inquiry and action. It establishes the conceptual cornerstones for a new kind of business practice that will lead the way to an equitable, sustainable, and flourishing future.
Publisher: Berrett-Koehler Publishers
ISBN: 152309365X
Category : Business & Economics
Languages : en
Pages : 232
Book Description
Twenty-nine leading scholars and executives provide a visionary look at the future of business, propelling past damaging industrial-age values to uncover the key ingredients of humanistic, ecologically sustainable, and intergenerational prosperity. Through the exploration of robust cases and stories packed with deep insight and vital science, this extraordinary collection explores how we can adapt our notions of value, markets, and models of cooperation and collective action to create a world where economies and businesses excel, all people thrive, and nature flourishes. In part I, “The Business of Business Is Betterment,” the contributors show how enterprises today are further developing-and even taking a quantum leap beyond-the multistakeholder logic of “shared value creation.” Part II, “Net Positive = Innovation's New Frontier,” is focused on what companies can and are doing to move away from “doing no harm” to playing an active role in solving environmental, social, and economic problems. The final section, “Ultimate Advantage: A Leadership Revolution That Is Changing Everything,” looks at new leadership paradigms-characterized by unexpected qualities like virtue, love, compassion, and connection-that are crucial to creating engaged, empowered, innovative, and out-performing enterprises. This book is designed to galvanize change and unite a global community of inquiry and action. It establishes the conceptual cornerstones for a new kind of business practice that will lead the way to an equitable, sustainable, and flourishing future.
Just Help!
Author: Sonia Sotomayor
Publisher: Penguin
ISBN: 0593206266
Category : Juvenile Fiction
Languages : en
Pages : 33
Book Description
From the author of the #1 New York Times bestseller Just Ask! comes a fun and meaningful story about making the world--and your community--better, one action at a time, that asks the question: Who will you help today? Every night when Sonia goes to bed, Mami asks her the same question: How did you help today? And since Sonia wants to help her community, just like her Mami does, she always makes sure she has a good answer to Mami's question. In a story inspired by her own family's desire to help others, Supreme Court Justice Sonia Sotomayor takes young readers on a journey through a neighborhood where kids and adults, activists and bus drivers, friends and strangers all help one another to build a better world for themselves and their community. With art by award-winning illustrator Angela Dominguez, this book shows how we can all help make the world a better place each and every day. Praise for Just Help!: "Generosity proves contagious in this personal portrait of community service by Supreme Court Justice Sotomayor." --Publishers Weekly "For use in civics units or in lessons on being a good neighbor, this provides wonderful encouragement to show that children can help in big and small ways." --School Library Journal
Publisher: Penguin
ISBN: 0593206266
Category : Juvenile Fiction
Languages : en
Pages : 33
Book Description
From the author of the #1 New York Times bestseller Just Ask! comes a fun and meaningful story about making the world--and your community--better, one action at a time, that asks the question: Who will you help today? Every night when Sonia goes to bed, Mami asks her the same question: How did you help today? And since Sonia wants to help her community, just like her Mami does, she always makes sure she has a good answer to Mami's question. In a story inspired by her own family's desire to help others, Supreme Court Justice Sonia Sotomayor takes young readers on a journey through a neighborhood where kids and adults, activists and bus drivers, friends and strangers all help one another to build a better world for themselves and their community. With art by award-winning illustrator Angela Dominguez, this book shows how we can all help make the world a better place each and every day. Praise for Just Help!: "Generosity proves contagious in this personal portrait of community service by Supreme Court Justice Sotomayor." --Publishers Weekly "For use in civics units or in lessons on being a good neighbor, this provides wonderful encouragement to show that children can help in big and small ways." --School Library Journal
How to Make a Better World
Author: Keilly Swift
Publisher: Penguin
ISBN: 0744022673
Category : Juvenile Nonfiction
Languages : en
Pages : 98
Book Description
With a foreword by teen Colombian American climate justice activist Jamie Margolin, this fun and empowering guide to making the world a better place is packed with inspiring ideas and tips for kids who want to know how to make a difference. Full of positive encouragement to find something you're passionate about and how to get started on making a big difference through small actions, this brilliant factbook for kids is a treasure trove of information and great advice. There's a lot that can be changed by just one person if you know what to do. If you are a kid with big dreams and a passion for what is right, you just might be a world-changer in the making! Through ideas as small as creating a neighborhood lending library to as important as public speaking and how to talk about politics, How to Make a Better World is a practical guide to activism for children. Well-written and divided into sections on You, Community, Environment, and more, this educational book helps children to look at what they might like to achieve, and the logical approach makes it easy to navigate if you want to tie topics up with school projects. Brightly illustrated inclusive art makes this factbook as visually appealing as its message. You can easily jump around without any loss of comprehension and dip in for short or longer periods. Learn about tricky social interactions like friendship fallouts, or bullying and how to maneuver them, or find out how to go about creating activist campaigns to tackle climate change or social injustice. If kids are to think positive thoughts and be part of movements for positive change, they need to be encouraged to do it. This book is full of wonderful facts about the world, presenting such positivity as cool, sensible, exciting, and achievable. The perfect starter book to activism for kids. Make A Change - Change The World! If you want to create a better world that is equally awesome for everyone, this book is for you. It's packed with tips for how to change the world, one step at a time. You could be an amazing environmental campaigner or a fantastic equal rights champion. Anyone has the power to make a change. Start today, and who knows where your mission to make a better world will lead! Authored by Keilly Swift, the Managing Editor of First News, an award-winning weekly newspaper for children. This kid's educational book teaches children about injustices of the world in a positive way covering topics like: - Finding your cause, discrimination, and spotting fake news - Conservation success and the plastic problem - Animal activism and green living
Publisher: Penguin
ISBN: 0744022673
Category : Juvenile Nonfiction
Languages : en
Pages : 98
Book Description
With a foreword by teen Colombian American climate justice activist Jamie Margolin, this fun and empowering guide to making the world a better place is packed with inspiring ideas and tips for kids who want to know how to make a difference. Full of positive encouragement to find something you're passionate about and how to get started on making a big difference through small actions, this brilliant factbook for kids is a treasure trove of information and great advice. There's a lot that can be changed by just one person if you know what to do. If you are a kid with big dreams and a passion for what is right, you just might be a world-changer in the making! Through ideas as small as creating a neighborhood lending library to as important as public speaking and how to talk about politics, How to Make a Better World is a practical guide to activism for children. Well-written and divided into sections on You, Community, Environment, and more, this educational book helps children to look at what they might like to achieve, and the logical approach makes it easy to navigate if you want to tie topics up with school projects. Brightly illustrated inclusive art makes this factbook as visually appealing as its message. You can easily jump around without any loss of comprehension and dip in for short or longer periods. Learn about tricky social interactions like friendship fallouts, or bullying and how to maneuver them, or find out how to go about creating activist campaigns to tackle climate change or social injustice. If kids are to think positive thoughts and be part of movements for positive change, they need to be encouraged to do it. This book is full of wonderful facts about the world, presenting such positivity as cool, sensible, exciting, and achievable. The perfect starter book to activism for kids. Make A Change - Change The World! If you want to create a better world that is equally awesome for everyone, this book is for you. It's packed with tips for how to change the world, one step at a time. You could be an amazing environmental campaigner or a fantastic equal rights champion. Anyone has the power to make a change. Start today, and who knows where your mission to make a better world will lead! Authored by Keilly Swift, the Managing Editor of First News, an award-winning weekly newspaper for children. This kid's educational book teaches children about injustices of the world in a positive way covering topics like: - Finding your cause, discrimination, and spotting fake news - Conservation success and the plastic problem - Animal activism and green living
Social Studies for a Better World: An Anti-Oppressive Approach for Elementary Educators (Equity and Social Justice in Education)
Author: Noreen Naseem Rodriguez
Publisher: W. W. Norton & Company
ISBN: 1324016787
Category : Education
Languages : en
Pages : 280
Book Description
Plan and deliver a curriculum to help your students connect with the humanity of others! In the wake of 2020, we need today’s young learners to be prepared to develop solutions to a host of entrenched and complex issues, including systemic racism, massive environmental problems, deep political divisions, and future pandemics that will severely test the effectiveness and equity of our health policies. What better place to start that preparation than with a social studies curriculum that enables elementary students to envision and build a better world? In this engaging guide two experienced social studies educators unpack the oppressions that so often characterize the elementary curriculum—normalization, idealization, heroification, and dramatization—and show how common pitfalls can be replaced with creative solutions. Whether you’re a classroom teacher, methods student, or curriculum coordinator, this is a book that can transform your understanding of the social studies disciplines and their power to disrupt the narratives that maintain current inequities.
Publisher: W. W. Norton & Company
ISBN: 1324016787
Category : Education
Languages : en
Pages : 280
Book Description
Plan and deliver a curriculum to help your students connect with the humanity of others! In the wake of 2020, we need today’s young learners to be prepared to develop solutions to a host of entrenched and complex issues, including systemic racism, massive environmental problems, deep political divisions, and future pandemics that will severely test the effectiveness and equity of our health policies. What better place to start that preparation than with a social studies curriculum that enables elementary students to envision and build a better world? In this engaging guide two experienced social studies educators unpack the oppressions that so often characterize the elementary curriculum—normalization, idealization, heroification, and dramatization—and show how common pitfalls can be replaced with creative solutions. Whether you’re a classroom teacher, methods student, or curriculum coordinator, this is a book that can transform your understanding of the social studies disciplines and their power to disrupt the narratives that maintain current inequities.
Manifesto for a Moral Revolution
Author: Jacqueline Novogratz
Publisher: Henry Holt and Company
ISBN: 1250222869
Category : Business & Economics
Languages : en
Pages : 256
Book Description
"An instant classic." —Arianna Huffington "Will inspire people from across the political spectrum." —Jonathan Haidt Longlisted for the Porchlight Business Book of the Year Award, an essential shortlist of leadership ideas for everyone who wants to do good in this world, from Jacqueline Novogratz, author of the New York Times bestseller The Blue Sweater and founder and CEO of Acumen. In 2001, when Jacqueline Novogratz founded Acumen, a global community of socially and environmentally responsible partners dedicated to changing the way the world tackles poverty, few had heard of impact investing—Acumen’s practice of “doing well by doing good.” Nineteen years later, there’s been a seismic shift in how corporate boards and other stakeholders evaluate businesses: impact investment is not only morally defensible but now also economically advantageous, even necessary. Still, it isn’t easy to reach a success that includes profits as well as mutually favorable relationships with workers and the communities in which they live. So how can today’s leaders, who often kick off their enterprises with high hopes and short timetables, navigate the challenges of poverty and war, of egos and impatience, which have stymied generations of investors who came before? Drawing on inspiring stories from change-makers around the world and on memories of her own most difficult experiences, Jacqueline divulges the most common leadership mistakes and the mind-sets needed to rise above them. The culmination of thirty years of work developing sustainable solutions for the problems of the poor, Manifesto for a Moral Revolution offers the perspectives necessary for all those—whether ascending the corporate ladder or bringing solar light to rural villages—who seek to leave this world better off than they found it.
Publisher: Henry Holt and Company
ISBN: 1250222869
Category : Business & Economics
Languages : en
Pages : 256
Book Description
"An instant classic." —Arianna Huffington "Will inspire people from across the political spectrum." —Jonathan Haidt Longlisted for the Porchlight Business Book of the Year Award, an essential shortlist of leadership ideas for everyone who wants to do good in this world, from Jacqueline Novogratz, author of the New York Times bestseller The Blue Sweater and founder and CEO of Acumen. In 2001, when Jacqueline Novogratz founded Acumen, a global community of socially and environmentally responsible partners dedicated to changing the way the world tackles poverty, few had heard of impact investing—Acumen’s practice of “doing well by doing good.” Nineteen years later, there’s been a seismic shift in how corporate boards and other stakeholders evaluate businesses: impact investment is not only morally defensible but now also economically advantageous, even necessary. Still, it isn’t easy to reach a success that includes profits as well as mutually favorable relationships with workers and the communities in which they live. So how can today’s leaders, who often kick off their enterprises with high hopes and short timetables, navigate the challenges of poverty and war, of egos and impatience, which have stymied generations of investors who came before? Drawing on inspiring stories from change-makers around the world and on memories of her own most difficult experiences, Jacqueline divulges the most common leadership mistakes and the mind-sets needed to rise above them. The culmination of thirty years of work developing sustainable solutions for the problems of the poor, Manifesto for a Moral Revolution offers the perspectives necessary for all those—whether ascending the corporate ladder or bringing solar light to rural villages—who seek to leave this world better off than they found it.
Empowering Teachers to Build a Better World
Author: Fernando M. Reimers
Publisher: Springer Nature
ISBN: 9811521379
Category : Education
Languages : en
Pages : 140
Book Description
This open access book presents a comparative study on how large-scale professional development programs for teachers are designed and implemented. Around the world, governments and educators are recognizing the need to educate students in a broad range of higher order cognitive skills and socio-emotional competencies, and providing effective opportunities for teachers to develop the expertise needed to teach these skills is a crucial aspect of effective implementation of curricula which include those goals. This study examines how large-scale efforts to empower teachers for deeper instruction have been designed, how they have been implemented, and their outcomes. To do so, it investigates six programs from England, Colombia, Mexico, India, and the United States. Though all six are intended to broaden and deepen students’ curricular aspirations, each takes this expansion of curricular goals in a different direction. The ambitious education reforms studied here explicitly focus on building teachers’ capacity to teach on a broader set of goals. Through a discerning analysis of program documents, evaluations, and interviews with senior leaders and participants in the programs, the book identifies the various theories of action used in these programs, examines how they were implemented, and discusses what they achieved. As such, it offers an indispensable resource for education leaders interested in designing and implementing professional development programs for teachers that are aligned with ambitious instructional goals.
Publisher: Springer Nature
ISBN: 9811521379
Category : Education
Languages : en
Pages : 140
Book Description
This open access book presents a comparative study on how large-scale professional development programs for teachers are designed and implemented. Around the world, governments and educators are recognizing the need to educate students in a broad range of higher order cognitive skills and socio-emotional competencies, and providing effective opportunities for teachers to develop the expertise needed to teach these skills is a crucial aspect of effective implementation of curricula which include those goals. This study examines how large-scale efforts to empower teachers for deeper instruction have been designed, how they have been implemented, and their outcomes. To do so, it investigates six programs from England, Colombia, Mexico, India, and the United States. Though all six are intended to broaden and deepen students’ curricular aspirations, each takes this expansion of curricular goals in a different direction. The ambitious education reforms studied here explicitly focus on building teachers’ capacity to teach on a broader set of goals. Through a discerning analysis of program documents, evaluations, and interviews with senior leaders and participants in the programs, the book identifies the various theories of action used in these programs, examines how they were implemented, and discusses what they achieved. As such, it offers an indispensable resource for education leaders interested in designing and implementing professional development programs for teachers that are aligned with ambitious instructional goals.
Desert Or Paradise
Author: Sepp Holzer
Publisher: Chelsea Green Publishing
ISBN: 1603584641
Category : Gardening
Languages : en
Pages : 227
Book Description
Outlines the author's ten points of sustainable self-reliance, details pond and lake construction, and discusses biodiversity.
Publisher: Chelsea Green Publishing
ISBN: 1603584641
Category : Gardening
Languages : en
Pages : 227
Book Description
Outlines the author's ten points of sustainable self-reliance, details pond and lake construction, and discusses biodiversity.
Value(s)
Author: Mark Carney
Publisher: PublicAffairs
ISBN: 154176871X
Category : Business & Economics
Languages : en
Pages : 608
Book Description
A bold, urgent argument on the misplacement of value in financial markets and how we can and need to maximize value for the many, not few. As an economist and former banker, Mark Carney has spent his life in various financial roles, in both the public and private sector. VALUE(S) is a meditation on his experiences that examines the short-comings and challenges of the market in the past decade which he argues has led to rampant, public distrust and the need for radical change. Focusing on four major crises-the Global Financial Crisis, the Global Health Crisis, Climate Change and the 4th Industrial Revolution-- Carney proposes responses to each. His solutions are tangible action plans for leaders, companies and countries to transform the value of the market back into the value of humanity.
Publisher: PublicAffairs
ISBN: 154176871X
Category : Business & Economics
Languages : en
Pages : 608
Book Description
A bold, urgent argument on the misplacement of value in financial markets and how we can and need to maximize value for the many, not few. As an economist and former banker, Mark Carney has spent his life in various financial roles, in both the public and private sector. VALUE(S) is a meditation on his experiences that examines the short-comings and challenges of the market in the past decade which he argues has led to rampant, public distrust and the need for radical change. Focusing on four major crises-the Global Financial Crisis, the Global Health Crisis, Climate Change and the 4th Industrial Revolution-- Carney proposes responses to each. His solutions are tangible action plans for leaders, companies and countries to transform the value of the market back into the value of humanity.
Good Works!
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 1118240960
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.
Publisher: John Wiley & Sons
ISBN: 1118240960
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.