Author: ABC-IQ Books
Publisher: ABC-IQ Corp.
ISBN: 1772960500
Category : Juvenile Nonfiction
Languages : en
Pages : 141
Book Description
Luxury fashion is more than just clothing and accessories; it represents a distinct lifestyle steeped in culture, artistry, and personal expression. In this chapter, we will unravel the captivating allure of luxury fashion and understand why it has become a powerful symbol of status and identity. Delve into iconic brands of Estee Lauder, Chanel, Louis Viton, LVMH and Tommy Hilfiger. Explore brands, hand bags, perfume, and fashion through the times. Explore the dynamics of investing for young adults to generate an interest in the fashion industry. Fashion has always been a reflection of societal values and personal identity, evolving through the ages to express individuality and social belonging. While everyday fashion is often driven by practicality and fleeting trends, luxury fashion transcends these limitations, embodying timeless elegance, unparalleled creativity, and exclusivity. We will dive deep into the world of renowned luxury brands such as Louis Vuitton, Chanel, and Ralph Lauren. These names have transcended their origins, becoming cultural icons that encapsulate aspiration and artistry. We’ll examine how these brands have carefully cultivated their heritage and craftsmanship, setting standards that redefine what it means to possess something extraordinary. In this exploration, we will uncover the following key themes: Cultural Significance: Understanding how luxury brands shape and reflect cultural narratives, becoming integral to identity and status. Craftsmanship and Artistry: An in-depth look at the meticulous craftsmanship that goes into luxury fashion, highlighting the artisans and techniques that bring these pieces to life. Timeless Appeal vs. Fast Fashion: The importance of timeless design and quality in luxury fashion, contrasting it with the rapid turnover of fast fashion trends. The Investment Mindset: Exploring the reasons behind the willingness of millions to invest in luxury goods, from emotional connections to perceptions of value and prestige.
Title: The Luxury Chronicles: A Young Adult’s Guide to Fashion, Bags, and Billion-Dollar Brands
Author: ABC-IQ Books
Publisher: ABC-IQ Corp.
ISBN: 1772960500
Category : Juvenile Nonfiction
Languages : en
Pages : 141
Book Description
Luxury fashion is more than just clothing and accessories; it represents a distinct lifestyle steeped in culture, artistry, and personal expression. In this chapter, we will unravel the captivating allure of luxury fashion and understand why it has become a powerful symbol of status and identity. Delve into iconic brands of Estee Lauder, Chanel, Louis Viton, LVMH and Tommy Hilfiger. Explore brands, hand bags, perfume, and fashion through the times. Explore the dynamics of investing for young adults to generate an interest in the fashion industry. Fashion has always been a reflection of societal values and personal identity, evolving through the ages to express individuality and social belonging. While everyday fashion is often driven by practicality and fleeting trends, luxury fashion transcends these limitations, embodying timeless elegance, unparalleled creativity, and exclusivity. We will dive deep into the world of renowned luxury brands such as Louis Vuitton, Chanel, and Ralph Lauren. These names have transcended their origins, becoming cultural icons that encapsulate aspiration and artistry. We’ll examine how these brands have carefully cultivated their heritage and craftsmanship, setting standards that redefine what it means to possess something extraordinary. In this exploration, we will uncover the following key themes: Cultural Significance: Understanding how luxury brands shape and reflect cultural narratives, becoming integral to identity and status. Craftsmanship and Artistry: An in-depth look at the meticulous craftsmanship that goes into luxury fashion, highlighting the artisans and techniques that bring these pieces to life. Timeless Appeal vs. Fast Fashion: The importance of timeless design and quality in luxury fashion, contrasting it with the rapid turnover of fast fashion trends. The Investment Mindset: Exploring the reasons behind the willingness of millions to invest in luxury goods, from emotional connections to perceptions of value and prestige.
Publisher: ABC-IQ Corp.
ISBN: 1772960500
Category : Juvenile Nonfiction
Languages : en
Pages : 141
Book Description
Luxury fashion is more than just clothing and accessories; it represents a distinct lifestyle steeped in culture, artistry, and personal expression. In this chapter, we will unravel the captivating allure of luxury fashion and understand why it has become a powerful symbol of status and identity. Delve into iconic brands of Estee Lauder, Chanel, Louis Viton, LVMH and Tommy Hilfiger. Explore brands, hand bags, perfume, and fashion through the times. Explore the dynamics of investing for young adults to generate an interest in the fashion industry. Fashion has always been a reflection of societal values and personal identity, evolving through the ages to express individuality and social belonging. While everyday fashion is often driven by practicality and fleeting trends, luxury fashion transcends these limitations, embodying timeless elegance, unparalleled creativity, and exclusivity. We will dive deep into the world of renowned luxury brands such as Louis Vuitton, Chanel, and Ralph Lauren. These names have transcended their origins, becoming cultural icons that encapsulate aspiration and artistry. We’ll examine how these brands have carefully cultivated their heritage and craftsmanship, setting standards that redefine what it means to possess something extraordinary. In this exploration, we will uncover the following key themes: Cultural Significance: Understanding how luxury brands shape and reflect cultural narratives, becoming integral to identity and status. Craftsmanship and Artistry: An in-depth look at the meticulous craftsmanship that goes into luxury fashion, highlighting the artisans and techniques that bring these pieces to life. Timeless Appeal vs. Fast Fashion: The importance of timeless design and quality in luxury fashion, contrasting it with the rapid turnover of fast fashion trends. The Investment Mindset: Exploring the reasons behind the willingness of millions to invest in luxury goods, from emotional connections to perceptions of value and prestige.
No Logo
Author: Naomi Klein
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520
Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520
Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Deluxe
Author: Dana Thomas
Publisher: Penguin
ISBN: 110121807X
Category : Social Science
Languages : en
Pages : 396
Book Description
“With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Publisher: Penguin
ISBN: 110121807X
Category : Social Science
Languages : en
Pages : 396
Book Description
“With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Autonomous Vehicle Technology
Author: James M. Anderson
Publisher: Rand Corporation
ISBN: 0833084372
Category : Transportation
Languages : en
Pages : 215
Book Description
The automotive industry appears close to substantial change engendered by “self-driving” technologies. This technology offers the possibility of significant benefits to social welfare—saving lives; reducing crashes, congestion, fuel consumption, and pollution; increasing mobility for the disabled; and ultimately improving land use. This report is intended as a guide for state and federal policymakers on the many issues that this technology raises.
Publisher: Rand Corporation
ISBN: 0833084372
Category : Transportation
Languages : en
Pages : 215
Book Description
The automotive industry appears close to substantial change engendered by “self-driving” technologies. This technology offers the possibility of significant benefits to social welfare—saving lives; reducing crashes, congestion, fuel consumption, and pollution; increasing mobility for the disabled; and ultimately improving land use. This report is intended as a guide for state and federal policymakers on the many issues that this technology raises.
Gods and Kings
Author: Dana Thomas
Publisher: Penguin
ISBN: 1101617950
Category : Biography & Autobiography
Languages : en
Pages : 434
Book Description
More than two decades ago, John Galliano and Alexander McQueen arrived on the fashions scene when the business was in an artistic and economic rut. Both wanted to revolutionize fashion in a way no one had in decades. They shook the establishment out of its bourgeois, minimalist stupor with daring, sexy designs. They turned out landmark collections in mesmerizing, theatrical shows that retailers and critics still gush about and designers continue to reference. Their approach to fashion was wildly different—Galliano began as an illustrator, McQueen as a Savile Row tailor. Galliano led the way with his sensual bias-cut gowns and his voluptuous hourglass tailoring, which he presented in romantic storybook-like settings. McQueen, though nearly ten years younger than Galliano, was a brilliant technician and a visionary artist who brought a new reality to fashion, as well as an otherworldly beauty. For his first official collection at the tender age of twenty-three, McQueen did what few in fashion ever achieve: he invented a new silhouette, the Bumster. They had similar backgrounds: sensitive, shy gay men raised in tough London neighborhoods, their love of fashion nurtured by their doting mothers. Both struggled to get their businesses off the ground, despite early critical success. But by 1997, each had landed a job as creative director for couture houses owned by French tycoon Bernard Arnault, chairman of LVMH. Galliano’s and McQueen’s work for Dior and Givenchy and beyond not only influenced fashion; their distinct styles were also reflected across the media landscape. With their help, luxury fashion evolved from a clutch of small, family-owned businesses into a $280 billion-a-year global corporate industry. Executives pushed the designers to meet increasingly rapid deadlines. For both Galliano and McQueen, the pace was unsustainable. In 2010, McQueen took his own life three weeks before his womens' wear show. The same week that Galliano was fired, Forbes named Arnault the fourth richest man in the world. Two months later, Kate Middleton wore a McQueen wedding gown, instantly making the house the world’s most famous fashion brand, and the Metropolitan Museum of Art opened a wildly successful McQueen retrospective, cosponsored by the corporate owners of the McQueen brand. The corporations had won and the artists had lost. In her groundbreaking work Gods and Kings, acclaimed journalist Dana Thomas tells the true story of McQueen and Galliano. In so doing, she reveals the revolution in high fashion in the last two decades—and the price it demanded of the very ones who saved it.
Publisher: Penguin
ISBN: 1101617950
Category : Biography & Autobiography
Languages : en
Pages : 434
Book Description
More than two decades ago, John Galliano and Alexander McQueen arrived on the fashions scene when the business was in an artistic and economic rut. Both wanted to revolutionize fashion in a way no one had in decades. They shook the establishment out of its bourgeois, minimalist stupor with daring, sexy designs. They turned out landmark collections in mesmerizing, theatrical shows that retailers and critics still gush about and designers continue to reference. Their approach to fashion was wildly different—Galliano began as an illustrator, McQueen as a Savile Row tailor. Galliano led the way with his sensual bias-cut gowns and his voluptuous hourglass tailoring, which he presented in romantic storybook-like settings. McQueen, though nearly ten years younger than Galliano, was a brilliant technician and a visionary artist who brought a new reality to fashion, as well as an otherworldly beauty. For his first official collection at the tender age of twenty-three, McQueen did what few in fashion ever achieve: he invented a new silhouette, the Bumster. They had similar backgrounds: sensitive, shy gay men raised in tough London neighborhoods, their love of fashion nurtured by their doting mothers. Both struggled to get their businesses off the ground, despite early critical success. But by 1997, each had landed a job as creative director for couture houses owned by French tycoon Bernard Arnault, chairman of LVMH. Galliano’s and McQueen’s work for Dior and Givenchy and beyond not only influenced fashion; their distinct styles were also reflected across the media landscape. With their help, luxury fashion evolved from a clutch of small, family-owned businesses into a $280 billion-a-year global corporate industry. Executives pushed the designers to meet increasingly rapid deadlines. For both Galliano and McQueen, the pace was unsustainable. In 2010, McQueen took his own life three weeks before his womens' wear show. The same week that Galliano was fired, Forbes named Arnault the fourth richest man in the world. Two months later, Kate Middleton wore a McQueen wedding gown, instantly making the house the world’s most famous fashion brand, and the Metropolitan Museum of Art opened a wildly successful McQueen retrospective, cosponsored by the corporate owners of the McQueen brand. The corporations had won and the artists had lost. In her groundbreaking work Gods and Kings, acclaimed journalist Dana Thomas tells the true story of McQueen and Galliano. In so doing, she reveals the revolution in high fashion in the last two decades—and the price it demanded of the very ones who saved it.
Brands and Branding
Author: Rita Clifton
Publisher: John Wiley & Sons
ISBN: 9781576603505
Category : Business & Economics
Languages : en
Pages : 322
Book Description
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Publisher: John Wiley & Sons
ISBN: 9781576603505
Category : Business & Economics
Languages : en
Pages : 322
Book Description
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
The Everything Store
Author: Brad Stone
Publisher: Little, Brown
ISBN: 0316219258
Category : Business & Economics
Languages : en
Pages : 404
Book Description
The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life." Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
Publisher: Little, Brown
ISBN: 0316219258
Category : Business & Economics
Languages : en
Pages : 404
Book Description
The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life." Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
You Can Only Yell at Me for One Thing at a Time
Author: Patricia Marx
Publisher: Macmillan + ORM
ISBN: 1250225124
Category : Humor
Languages : en
Pages : 94
Book Description
The perfect Valentine’s Day or anniversary gift: An illustrated collection of love and relationship advice from New Yorker writer Patricia Marx, with illustrations from New Yorker cartoonist Roz Chast. Everyone’s heard the old advice for a healthy relationship: Never go to bed angry. Play hard to get. Sexual favors in exchange for cleaning up the cat vomit is a good and fair trade. Okay, not that last one. It’s one of the tips in You Can Only Yell at Me for One Thing at a Time: Rules for Couples by the authors of Why Don’t You Write My Eulogy Now So I Can Correct It: A Mother’s Suggestions. This guide will make you laugh, remind you why your relationship is better than everyone else’s, and solve all your problems. Nuggets of advice include: If you must breathe, don’t breathe so loudly. It is easier to stay inside and wait for the snow to melt than to fight about who should shovel. Queen-sized beds, king-sized blankets. Why not give this book to your significant or insignificant other, your anti-Valentine’s Day crusader pal, or anyone who can’t live with or without love?
Publisher: Macmillan + ORM
ISBN: 1250225124
Category : Humor
Languages : en
Pages : 94
Book Description
The perfect Valentine’s Day or anniversary gift: An illustrated collection of love and relationship advice from New Yorker writer Patricia Marx, with illustrations from New Yorker cartoonist Roz Chast. Everyone’s heard the old advice for a healthy relationship: Never go to bed angry. Play hard to get. Sexual favors in exchange for cleaning up the cat vomit is a good and fair trade. Okay, not that last one. It’s one of the tips in You Can Only Yell at Me for One Thing at a Time: Rules for Couples by the authors of Why Don’t You Write My Eulogy Now So I Can Correct It: A Mother’s Suggestions. This guide will make you laugh, remind you why your relationship is better than everyone else’s, and solve all your problems. Nuggets of advice include: If you must breathe, don’t breathe so loudly. It is easier to stay inside and wait for the snow to melt than to fight about who should shovel. Queen-sized beds, king-sized blankets. Why not give this book to your significant or insignificant other, your anti-Valentine’s Day crusader pal, or anyone who can’t live with or without love?
Owning Our Future
Author: Marjorie Kelly
Publisher: Berrett-Koehler Publishers
ISBN: 1609945220
Category : Business & Economics
Languages : en
Pages : 343
Book Description
A collection of company profiles that “succeeds in demonstrating how more sustainable business ventures can function in practice” (Publishers Weekly). As long as businesses are set up to focus exclusively on maximizing financial income for the few, our economy will be locked into endless growth and widening inequality. But now people are experimenting with new forms of ownership, which Marjorie Kelly calls generative: aimed at creating the conditions for life for many generations to come. These designs may hold the key to the deep transformation our civilization needs. To understand these emerging alternatives, Kelly reports from all over the world, visiting a community-owned wind facility in Massachusetts, a lobster cooperative in Maine, a multibillion-dollar employee-owned department-store chain in London, a foundation-owned pharmaceutical company in Denmark, a farmer-owned dairy in Wisconsin, and other places where a hopeful new economy is being built. Along the way, she finds the five essential patterns of ownership design that make these models work. “This magnificent book is a kind of recipe for how civilization might cope with its too-big-to-fail problem. It’s a hardheaded, clear-eyed, and therefore completely moving account of what a different world might look like—what it already does look like in enough places that you will emerge from its pages inspired to get involved.” —Bill McKibben, author of Deep Economy
Publisher: Berrett-Koehler Publishers
ISBN: 1609945220
Category : Business & Economics
Languages : en
Pages : 343
Book Description
A collection of company profiles that “succeeds in demonstrating how more sustainable business ventures can function in practice” (Publishers Weekly). As long as businesses are set up to focus exclusively on maximizing financial income for the few, our economy will be locked into endless growth and widening inequality. But now people are experimenting with new forms of ownership, which Marjorie Kelly calls generative: aimed at creating the conditions for life for many generations to come. These designs may hold the key to the deep transformation our civilization needs. To understand these emerging alternatives, Kelly reports from all over the world, visiting a community-owned wind facility in Massachusetts, a lobster cooperative in Maine, a multibillion-dollar employee-owned department-store chain in London, a foundation-owned pharmaceutical company in Denmark, a farmer-owned dairy in Wisconsin, and other places where a hopeful new economy is being built. Along the way, she finds the five essential patterns of ownership design that make these models work. “This magnificent book is a kind of recipe for how civilization might cope with its too-big-to-fail problem. It’s a hardheaded, clear-eyed, and therefore completely moving account of what a different world might look like—what it already does look like in enough places that you will emerge from its pages inspired to get involved.” —Bill McKibben, author of Deep Economy
Becoming a Fashion Designer
Author: Lisa Springsteel
Publisher: John Wiley & Sons
ISBN: 1118420985
Category : Business & Economics
Languages : en
Pages : 582
Book Description
The complete guide to the fashion industry, featuring interviews with top designers who explain the intricacies of the world of fashion design Anyone who has ever tried to launch a fashion design career knows how grueling it can be. The fashion industry is a highly prominent field, yielding a competitive environment that is greatly guarded, secretive, and difficult to infiltrate. Becoming a Fashion Designer provides all the information, resources, and tools you need to help you navigate these obstacles and successfully launch a career in fashion design. Of the various job opportunities available in the fashion industry, the career path of a fashion designer consistently ranks as the most popular position in the field, making the competition even greater. The book pays special attention to this and demonstrates several ways in which an aspiring fashion designer can stand out from the competition. A dynamic and comprehensive career guide, this book imparts insider tips from top fashion designers and executives based around the world. Expert advice includes an introduction to a career in fashion design, educational requirements, career opportunities, the design process, portfolio creation, preparation for getting hired, steps to start and run one's own fashion design business, as well as a forecast of the future of the fashion industry. Features original interviews from top designers and high-profile fashion executives, including Ralph Rucci, Reem Acra, Peter Som, Anna Sui, Nanette Lepore, Kay Unger, Stuart Weitzman, Dennis Basso, Randolph Duke, Zang Toi, Pamella Roland, Robert Verdi and Daymond John Includes cases in point and insider tips throughout Includes illustrations, drawings, sketches, and photographs demonstrating various aspects of working in fashion design, with special contributions from renowned illustrator, Izak Zenou and legendary fashion photographer, Nigel Barker Offers in-depth resources to assist you on your journey to becoming a fashion designer Whether a student, recent college graduate, industry professional or career changer, you'll learn everything you need to know to successfully develop a fashion design career.
Publisher: John Wiley & Sons
ISBN: 1118420985
Category : Business & Economics
Languages : en
Pages : 582
Book Description
The complete guide to the fashion industry, featuring interviews with top designers who explain the intricacies of the world of fashion design Anyone who has ever tried to launch a fashion design career knows how grueling it can be. The fashion industry is a highly prominent field, yielding a competitive environment that is greatly guarded, secretive, and difficult to infiltrate. Becoming a Fashion Designer provides all the information, resources, and tools you need to help you navigate these obstacles and successfully launch a career in fashion design. Of the various job opportunities available in the fashion industry, the career path of a fashion designer consistently ranks as the most popular position in the field, making the competition even greater. The book pays special attention to this and demonstrates several ways in which an aspiring fashion designer can stand out from the competition. A dynamic and comprehensive career guide, this book imparts insider tips from top fashion designers and executives based around the world. Expert advice includes an introduction to a career in fashion design, educational requirements, career opportunities, the design process, portfolio creation, preparation for getting hired, steps to start and run one's own fashion design business, as well as a forecast of the future of the fashion industry. Features original interviews from top designers and high-profile fashion executives, including Ralph Rucci, Reem Acra, Peter Som, Anna Sui, Nanette Lepore, Kay Unger, Stuart Weitzman, Dennis Basso, Randolph Duke, Zang Toi, Pamella Roland, Robert Verdi and Daymond John Includes cases in point and insider tips throughout Includes illustrations, drawings, sketches, and photographs demonstrating various aspects of working in fashion design, with special contributions from renowned illustrator, Izak Zenou and legendary fashion photographer, Nigel Barker Offers in-depth resources to assist you on your journey to becoming a fashion designer Whether a student, recent college graduate, industry professional or career changer, you'll learn everything you need to know to successfully develop a fashion design career.