The Words We Choose

The Words We Choose PDF Author: Terre Short
Publisher:
ISBN: 9781951937522
Category : Business & Economics
Languages : en
Pages : 204

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Book Description

The Words We Choose

The Words We Choose PDF Author: Terre Short
Publisher:
ISBN: 9781951937522
Category : Business & Economics
Languages : en
Pages : 204

Get Book

Book Description


Words That Work

Words That Work PDF Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 438

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Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Why Should I Choose You (in Seven Words Or Less)?

Why Should I Choose You (in Seven Words Or Less)? PDF Author: Ian Chamandy
Publisher: HarperCollins
ISBN: 1443436410
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
How to answer the single most important question in business and life Why should I choose you? That’s the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times it’s subliminal. But the fact is that every product, service or decision is a choice. And often it’s a choice we make within seconds. Ian Chamandy and Ken Aber understand just how essential that choice is. Their Toronto-based consulting firm, Blueprint, helps businesses define their specific promise--the one thing that sets them apart from every other organization that does more or less the same thing--in seven words or less. Their blueprinting process has produced extraordinary results for organizations big and small, in all sorts of industries, in both the for profit and not-for-profit sectors, including construction firms, marketing/communications consultancies, boutique investment banks, and hospitals. Combining combines practical steps with case examples, Why Should I Choose You (in Seven Words or Less) will: give you confidence you never had before to lead into a bold new future make your employees more innovative and creative reveal revenue streams you never knew existed give your employees a newfound sense of purpose that motivates them to contribute at a higher level and help you sell faster and more easily because you will inspire, rather than try to convince, customers to buy

One Word for Kids

One Word for Kids PDF Author: Jon Gordon
Publisher: John Wiley & Sons
ISBN: 1119430313
Category : Juvenile Fiction
Languages : en
Pages : 54

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Book Description
From the authors who created the One Word movement, impacting schools, businesses, and sports teams around the world, comes a charming fable that can be read and shared by everyone. If you could choose only one word to help you have your best year ever, what would it be? Love? Fun? Believe? Brave? It’s prob­ably different for everyone. How you find your word is just as important as the word itself. And once you know your word, what do you do with it? In One Word for Kids, bestselling author Jon Gordon—along with coauthors Dan Britton and Jimmy Page—asks these questions to children and adults of all ages, teaching an important life lesson in the process. This engaging, fully illustrated fable follows Stevie, a young boy falling asleep on the first day of school. His teacher gives the class an assignment: to find the one word that will help them have their best year ever. To discover their one word, they must look inside themselves, look up, and look out. At home, Stevie is upset be­cause he can’t find his word. After his dad offers some helpful advice, Stevie excitedly begins the quest for his word. His search helps him discover a lot about himself, what he loves, and what is important to him. An easy read with a powerful message, One Word for Kids appeals to readers of all ages and is an ideal entry point into discussing a valuable lesson in a fun and engaging way.

Choose Your Words

Choose Your Words PDF Author: Carol Garhart Mooney
Publisher:
ISBN: 9781605545264
Category : Education
Languages : en
Pages : 136

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Book Description
This book examines how to clearly communicate with young children in order to create a healthy, quality learning environment.

Choose Your Words, Choose Your World

Choose Your Words, Choose Your World PDF Author: Pascal Monmoine
Publisher: PM Traders, Incorporated
ISBN: 9780991506200
Category :
Languages : en
Pages : 140

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Book Description
Original inspirational Quotes, Poetry and Photography by Pascal Monmoine

Bringing Words to Life

Bringing Words to Life PDF Author: Isabel L. Beck
Publisher: Guilford Press
ISBN: 146250826X
Category : Language Arts & Disciplines
Languages : en
Pages : 241

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Book Description
Hundreds of thousands of teachers have used this highly practical guide to help K–12 students enlarge their vocabulary and get involved in noticing, understanding, and using new words. Grounded in research, the book explains how to select words for instruction, introduce their meanings, and create engaging learning activities that promote both word knowledge and reading comprehension. The authors are trusted experts who draw on extensive experience in diverse classrooms and schools. Sample lessons and vignettes, children's literature suggestions, "Your Turn" learning activities, and a Study Guide for teachers enhance the book's utility as a classroom resource, professional development tool, or course text. The Study Guide can also be downloaded and printed for ease of use (www.guilford.com/beck-studyguide). New to This Edition *Reflects over a decade of advances in research-based vocabulary instruction. *Chapters on vocabulary and writing; assessment; and differentiating instruction for struggling readers and English language learners, including coverage of response to intervention (RTI). *Expanded discussions of content-area vocabulary and multiple-meaning words. *Many additional examples showing what robust instruction looks like in action. *Appendix with a useful menu of instructional activities. See also the authors' Creating Robust Vocabulary: Frequently Asked Questions and Extended Examples, which includes specific instructional sequences for different grade ranges, as well as Making Sense of Phonics, Second Edition: The Hows and Whys, by Isabel L. Beck and Mark E. Beck, an invaluable resource for K–3.

The Future We Choose

The Future We Choose PDF Author: Christiana Figueres
Publisher: Vintage
ISBN: 052565836X
Category : Science
Languages : en
Pages : 242

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Book Description
A cautionary but optimistic book about the world’s changing climate and the fate of humanity, from Christiana Figueres and Tom Rivett-Carnac—who led negotiations for the United Nations during the historic Paris Agreement of 2015. The authors outline two possible scenarios for our planet. In one, they describe what life on Earth will be like by 2050 if we fail to meet the Paris Agreement’s climate targets. In the other, they lay out what it will be like to live in a regenerative world that has net-zero emissions. They argue for confronting the climate crisis head-on, with determination and optimism. The Future We Choose presents our options and tells us what governments, corporations, and each of us can, and must, do to fend off disaster.

Words That Hurt, Words That Heal

Words That Hurt, Words That Heal PDF Author: Joseph Telushkin
Publisher: William Morrow Paperbacks
ISBN: 9780688163501
Category : Psychology
Languages : en
Pages : 240

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Book Description
Joseph Telushkin is renowned for his warmth, his erudition, and his richly anecdotal insights, and in Words That Hurt, Words That Heal he focuses these gifts on the words we use in public and in private, revealing their tremendous power to shape relationships. With wit and wide-ranging intelligence, Rabbi Telushkin explains the harm in spreading gossip, rumors, or others' secrets, and how unfair anger, excessive criticism, or lying undermines true communication. By sensitizing us to subtleties of speech we may never have considered before, he shows us how to turn every exchange into an opportunity. Remarkable for its clarity and practicality, Words That Hurt, Words That Heal illuminates the powerful effects we create by what we say and how we say it.

Words Are Not for Hurting / Las palabras no son para lastimar

Words Are Not for Hurting / Las palabras no son para lastimar PDF Author: Elizabeth Verdick
Publisher: Free Spirit Publishing
ISBN: 1575428318
Category : Juvenile Nonfiction
Languages : en
Pages : 42

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Book Description
With gentle encouragement, this book teaches children that they can think before speaking, choose what to say and how to say it, and find positive ways to respond when others use unkind words. The importance of saying “I’m sorry” is reinforced. Includes tips for parents and caregivers.