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Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401326048
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs. The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever "What Americans Really Want" survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences. Praise for Frank Luntz: "When Frank Luntz invites you to talk to his focus group, you talk to his focus group." --President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University "Frank Luntz understands the American people better than anyone I know." --Newt Gingrich, former Speaker of the House "The Nostradamus of pollsters." --Sir David Frost "America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades." --Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce
Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401326048
Category : Business & Economics
Languages : en
Pages : 346
Get Book
Book Description
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs. The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever "What Americans Really Want" survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences. Praise for Frank Luntz: "When Frank Luntz invites you to talk to his focus group, you talk to his focus group." --President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University "Frank Luntz understands the American people better than anyone I know." --Newt Gingrich, former Speaker of the House "The Nostradamus of pollsters." --Sir David Frost "America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades." --Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce
Author: James W. Loewen
Publisher: The New Press
ISBN: 1595583262
Category : History
Languages : en
Pages : 466
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Book Description
Criticizes the way history is presented in current textbooks, and suggests a more accurate approach to teaching American history.
Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 438
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Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Kiese Laymon
Publisher: Simon and Schuster
ISBN: 1982174838
Category : Fiction
Languages : en
Pages : 304
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Book Description
Winner of the NAACP Image Award for Fiction From Kiese Laymon, author of the critically acclaimed memoir Heavy, comes a “funny, astute, searching” (The Wall Street Journal) debut novel about Black teenagers that is a satirical exploration of celebrity, authorship, violence, religion, and coming of age in post-Katrina Mississippi. Written in a voice that’s alternately humorous, lacerating, and wise, Long Division features two interwoven stories. In the first, it’s 2013: after an on-stage meltdown during a nationally televised quiz contest, fourteen-year-old Citoyen “City” Coldson becomes an overnight YouTube celebrity. The next day, he’s sent to stay with his grandmother in the small coastal community of Melahatchie, where a young girl named Baize Shephard has recently disappeared. Before leaving, City is given a strange book without an author called Long Division. He learns that one of the book’s main characters is also named City Coldson—but Long Division is set in 1985. This 1985-version of City, along with his friend and love interest, Shalaya Crump, discovers a way to travel into the future, and steals a laptop and cellphone from an orphaned teenage rapper called...Baize Shephard. They ultimately take these items with them all the way back to 1964, to help another time-traveler they meet to protect his family from the Ku Klux Klan. City’s two stories ultimately converge in the work shed behind his grandmother’s house, where he discovers the key to Baize’s disappearance. Brilliantly “skewering the disingenuous masquerade of institutional racism” (Publishers Weekly), this dreamlike “smart, funny, and sharp” (Jesmyn Ward), novel shows the work that young Black Americans must do, while living under the shadow of a history “that they only gropingly understand and must try to fill in for themselves” (The Wall Street Journal).
Author: Frank I. Luntz
Publisher: Hyperion
ISBN: 9781401310417
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs. The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever "What Americans Really Want" survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences. Praise for Frank Luntz: "When Frank Luntz invites you to talk to his focus group, you talk to his focus group." --President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University "Frank Luntz understands the American people better than anyone I know." --Newt Gingrich, former Speaker of the House "The Nostradamus of pollsters." --Sir David Frost "America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades." --Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce
Author: Judith St. George
Publisher: Penguin
ISBN: 0399243178
Category : Juvenile Nonfiction
Languages : en
Pages : 57
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Book Description
This new version of the Caldecott-winning classic by illustrator David Small and author Judith St. George is updated with current facts and new illustrations to include our forty-second president, George W. Bush. There are now three Georges in the catalog of presidential names, a Bush alongside the presidential family tree, and a new face on the endpaper portraiture. Hilariously illustrated by Small, this celebration by St. George shows us the foibles, quirks and humanity of forty-two men who have risen to one of the most powerful positions in the world. Perfect for this election year--and every year!
Author: Jacqueline Morley
Publisher:
ISBN: 9780531280256
Category : Frontier and pioneer life
Languages : en
Pages : 0
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Book Description
Humorous look at American pioneers, and their nineteenth century journey across the western United States
Author: Adam Bilzerian
Publisher: Liberted Publications
ISBN: 9780615360645
Category : Biography & Autobiography
Languages : en
Pages : 257
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Book Description
Famed professional poker player Adam Bilzerian had enough of the American government. He hated how it borrows trillions of dollars to fund unnecessary wars and how it imprisons its people for petty crimes; he hated how it interferes in the lives of citizens like his father, who was accused of financial impropriety and jailed in the 1980s. So, Adam did what many others have threatened to do, but few have acutally done: he left the United States for good. Sickened by American leaders' betrayel of the founder fathers' ideals and frustrated by the average citizen's inability to affect change, he gave up his citizenship and moved permanently to the Caribbean.
Author: Arlie Russell Hochschild
Publisher: The New Press
ISBN: 1620973987
Category : Political Science
Languages : en
Pages : 395
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Book Description
The National Book Award Finalist and New York Times bestseller that became a guide and balm for a country struggling to understand the election of Donald Trump "A generous but disconcerting look at the Tea Party. . . . This is a smart, respectful and compelling book." —Jason DeParle, The New York Times Book Review When Donald Trump won the 2016 presidential election, a bewildered nation turned to Strangers in Their Own Land to understand what Trump voters were thinking when they cast their ballots. Arlie Hochschild, one of the most influential sociologists of her generation, had spent the preceding five years immersed in the community around Lake Charles, Louisiana, a Tea Party stronghold. As Jedediah Purdy put it in the New Republic, "Hochschild is fascinated by how people make sense of their lives. . . . [Her] attentive, detailed portraits . . . reveal a gulf between Hochchild's 'strangers in their own land' and a new elite." Already a favorite common read book in communities and on campuses across the country and called "humble and important" by David Brooks and "masterly" by Atul Gawande, Hochschild's book has been lauded by Noam Chomsky, New Orleans mayor Mitch Landrieu, and countless others. The paperback edition features a new afterword by the author reflecting on the election of Donald Trump and the other events that have unfolded both in Louisiana and around the country since the hardcover edition was published, and also includes a readers' group guide at the back of the book.
Author: Karen Berman
Publisher: Harvard Business Review Press
ISBN: 1422144119
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Explains what business numbers mean and why they matter, and addresses issues that have become more important in recent years, including questions about the financial crisis and accounting literacy.
