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Author: O. C. Ferrell
Publisher: Cengage Canada
ISBN: 1774749645
Category : Business & Economics
Languages : en
Pages : 45
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Book Description
Marketing Strategy: Theory and Cases, Canadian Edition, enables students to think and act like marketers and disruptors in a dynamic and fast paced environment. Current events and examples provided through this text serve as reminders of the necessity for marketers to be proactive and adaptable. Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.
Author: O. C. Ferrell
Publisher: Cengage Canada
ISBN: 1774749645
Category : Business & Economics
Languages : en
Pages : 45
Get Book Here
Book Description
Marketing Strategy: Theory and Cases, Canadian Edition, enables students to think and act like marketers and disruptors in a dynamic and fast paced environment. Current events and examples provided through this text serve as reminders of the necessity for marketers to be proactive and adaptable. Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.
Author:
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ISBN:
Category : New York (N.Y.)
Languages : en
Pages : 1116
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Book Description
Author: Marc Myers
Publisher: Atlantic Books
ISBN: 161185959X
Category : Music
Languages : en
Pages : 352
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Book Description
Songs that sell the most copies become hits, but some of those hits transcend commercial value, touching a generation of listeners and altering the direction of music. In Anatomy of a Song, writer and music historian Marc Myers tells the stories behind fifty rock, pop, R&B, country and reggae hits through intimate interviews with the artists who wrote and recorded them. Mick Jagger, Jimmy Page, the Clash, Smokey Robinson, Grace Slick, Roger Waters, Joni Mitchell, Steven Tyler, Rod Stewart, Elvis Costello and many other leading artists reveal the inspirations, struggles and techniques behind their influential works .
Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 1028
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Book Description
Author: Aaron Reynolds
Publisher: Ten Speed Press
ISBN: 1984856294
Category : Humor
Languages : en
Pages : 210
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Book Description
A compact, comprehensive, and very silly field guide featuring more than 200 of the rudest birds on earth—from the creator of the Webby Award–winning hit Instagram account! Effin’ Birds is the most eagerly anticipated new volume in the grand and noble profession of nature writing and bird identification. Sitting proudly alongside Sibley, Kaufman, and Peterson, this book contains more than 150 pages crammed full of classic, monochrome plumage art paired with the delightful but dirty aphorisms (think “I’m going to need more booze to deal with this week”) that made the Effin’ Birds feed a household name. Also included in its full, Technicolor glory is John James Audubon’s most beautiful work matched with modern life advice. Including never-before-seen birds, insults, and field notes, this guide is a must-have for any effin’ fan or birder.
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Category : Health insurance
Languages : en
Pages : 792
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Book Description
Author: Tom Shales
Publisher: Little, Brown
ISBN: 0316125768
Category : Sports & Recreation
Languages : en
Pages : 669
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Book Description
In the exclusive behind the scenes look, sports fans can unlock the fascinating history of the channel that changed the way people watch and interact with their favorite teams. It began, in 1979, as a mad idea of starting a cable channel to televise local sporting events throughout the state of Connecticut. Today, ESPN is arguably the most successful network in modern television history, spanning eight channels in the Unites States and around the world. But the inside story of its rise has never been fully told-until now. Drawing upon over 500 interviews with the greatest names in ESPN's history and an All-Star collection of some of the world's finest athletes, bestselling authors James Miller and Tom Shales take us behind the cameras. Now, in their own words, the men and women who made ESPN great reveal the secrets behind its success-as well as the many scandals, rivalries, off-screen battles and triumphs that have accompanied that ascent. From the unknown producers and business visionaries to the most famous faces on television, it's all here.
Author: E.St. E. Lewis
Publisher: Рипол Классик
ISBN: 5876844578
Category : History
Languages : en
Pages : 447
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Book Description
Author: Reeves Wiedeman
Publisher: Little, Brown
ISBN: 0316461342
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
A Wall Street Journal Business Bestseller: This "vivid" inside story of WeWork and its CEO tells the remarkable saga of one of the most audacious, and improbable, rises and falls in American business history (Ken Auletta). Christened a potential savior of Silicon Valley's startup culture, Adam Neumann was set to take WeWork, his office share company disrupting the commercial real estate market, public, cash out on the company's forty-seven billion dollar valuation, and break the string of major startups unable to deliver to shareholders. But as employees knew, and investors soon found out, WeWork's capital was built on promises that the company was more than a real estate purveyor, that in fact it was a transformational technology company. Veteran journalist Reeves Weideman dives deep into WeWork and it CEO's astronomical rise, from the marijuana and tequila-filled board rooms to cult-like company summer camps and consciousness-raising with Anthony Kiedis. Billion Dollar Loser is a character-driven business narrative that captures, through the fascinating psyche of a billionaire founder and his wife and co-founder, the slippery state of global capitalism. A Wall Street Journal Business Bestseller “Vivid, carefully reported drama that readers will gulp down as if it were a fast-paced novel” (Ken Auletta)
Author: Derek Thompson
Publisher: Penguin
ISBN: 110198032X
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful, "--NoveList.
