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Marketing Strategy, 1st Edition

Author: O. C. Ferrell
Publisher: Cengage Canada
ISBN: 1774749645
Category : Business & Economics
Languages : en
Pages : 45

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Book Description
Marketing Strategy: Theory and Cases, Canadian Edition, enables students to think and act like marketers and disruptors in a dynamic and fast paced environment. Current events and examples provided through this text serve as reminders of the necessity for marketers to be proactive and adaptable. Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.