Video News Releases: Unattributed Prepackaged News Stories Violate Publicity Or Propaganda Prohibition PDF Download
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Author: Susan A. Poling
Publisher: DIANE Publishing
ISBN: 9781422310571
Category : Social Science
Languages : en
Pages : 10
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Book Description
In recent years, fed. agencies have been increasing their use of video news releases (VNRs), which frequently include prepackaged news stories. The prepackaged news stories are distributed to local TV news stations & are designed to resemble actual news stories. By eliminating the costs & effort of producing an original news story, agencies can find news stations willing to broadcast a favorable news segment on a desired topic. The author examined prepackaged news storied produced by the Dept. of Health & Human Serv. & the Office of Nat. Drug Control Policy & evaluated whether these materials constituted covert propaganda in violation of the prohibition on using appropriated funds for publicity & propaganda not authorized by Congress.
Author: Susan A. Poling
Publisher: DIANE Publishing
ISBN: 9781422310571
Category : Social Science
Languages : en
Pages : 10
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Book Description
In recent years, fed. agencies have been increasing their use of video news releases (VNRs), which frequently include prepackaged news stories. The prepackaged news stories are distributed to local TV news stations & are designed to resemble actual news stories. By eliminating the costs & effort of producing an original news story, agencies can find news stations willing to broadcast a favorable news segment on a desired topic. The author examined prepackaged news storied produced by the Dept. of Health & Human Serv. & the Office of Nat. Drug Control Policy & evaluated whether these materials constituted covert propaganda in violation of the prohibition on using appropriated funds for publicity & propaganda not authorized by Congress.
Author: E. E. Chang
Publisher:
ISBN:
Category : Public relations
Languages : en
Pages : 26
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Book Description
Author: Brian Solis
Publisher: Pearson Education
ISBN: 0131377655
Category : Business & Economics
Languages : en
Pages : 20
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Book Description
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it! Social media is ushering in an emerging era of multimedia storytelling. Dubbed the “Video News Release (VNR) redux,” or “VNR 2.0,” PR professionals can now tell stories through video much easier than ever. Ready or not, it’s time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.
Author: United States. Department of Agriculture. Office of Public Affairs (1989- ).
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 342
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Book Description
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470606630
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1317302982
Category : Business & Economics
Languages : en
Pages : 477
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Book Description
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
Author:
Publisher: Routledge
ISBN: 1135966028
Category :
Languages : en
Pages : 457
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Book Description
Author: Charles Marsh
Publisher: Routledge
ISBN: 1317343883
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Author: Andrew J. Wakefield
Publisher: Skyhorse Publishing Inc.
ISBN: 1616081694
Category : Biography & Autobiography
Languages : en
Pages : 289
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Book Description
Andrew Wakefield reveals the the inside story of the vaccine-autism connection, and his controversial...
Author: Dennis Meredith
Publisher: Oxford University Press
ISBN: 0197571336
Category : Science
Languages : en
Pages : 417
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Book Description
Explaining Researchis the ultimate guide for scientists, engineers, and other professionals seeking to share their life's work effectively with important lay and scientific audiences. It offers a multitude of practical communication tools and techniques for writing, giving talks, creating visuals, using social media, and publicizing research advances. Career success depends on more than conducting incisive experiments and publishing papers in top journals. Researchers must also know how to explain their work to key audiences, such as colleagues, potential collaborators, officers in funding agencies and from foundations, donors, institutional leaders, corporate partners, students, legislators, journalists, and the general public. Explaining Research is the most comprehensive guide for science and engineering communication. In this new edition, leading research communicator Dennis Meredith provides readers with the practical tools and techniques scientists and engineers need to reach their audiences effectively. The updated and expanded chapters include a wealth of insights from leading science journalists and research communicators.
