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Author: John Luis Wilson
Publisher:
ISBN:
Category : Airlines
Languages : en
Pages : 130
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Book Description
The value of revenue management to the airlines has been amply demonstrated, both by industry experience and in simulation studies of the reservation process. However, there have been no attempts to determine if the benefits of seat inventory control are specific to the competitive market setting in which it is instituted. Furthermore, previous theoretical research has not considered whether interactions of the control methods of rival carriers may affect both the total revenue improvement attainable in the market and how these gains are shared by individual carriers. This thesis uses a modeling approach created by the Boeing Commercial Airplane Group to address these questions. The Passenger Origin / Destination Simulator combines a demand model framework with a set of routines which implement the basic forecasting and inventory control functions of airline revenue management. The Boeing simulation system is implemented in the thesis through the development of a generic fare product structure, passenger behavioral attributes, and assumptions on demand composition. Within this Operational Competitive Simulation Environment, the effect of competition on the value of revenue management is explored in simulation experiments with three classes of scenarios. In these scenarios, the gains from leg-based inventory control are assessed under varying competitive conditions, including the magnitude and distribution of passenger demand, carrier frequency share, relative departure timing, and route network design. From the simulation results, it is apparent first that inventory control innovation always improves carrier and aggregate market revenues-competition along the dimension of revenue management is not a zero-sum game from the carriers' perspective. A signal contribution of the experimental research has been the finding that the revenue dividend from inventory control derives largely from the sale of higher-yield fare products to leisure and discretionary business passengers, and only marginally at the expense of those carriers with a less advanced control capability. Additionally, the relative changes in revenue due to different control methods are indeed influenced by other competitive forces operative in the market.
Author: John Luis Wilson
Publisher:
ISBN:
Category : Airlines
Languages : en
Pages : 130
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Book Description
The value of revenue management to the airlines has been amply demonstrated, both by industry experience and in simulation studies of the reservation process. However, there have been no attempts to determine if the benefits of seat inventory control are specific to the competitive market setting in which it is instituted. Furthermore, previous theoretical research has not considered whether interactions of the control methods of rival carriers may affect both the total revenue improvement attainable in the market and how these gains are shared by individual carriers. This thesis uses a modeling approach created by the Boeing Commercial Airplane Group to address these questions. The Passenger Origin / Destination Simulator combines a demand model framework with a set of routines which implement the basic forecasting and inventory control functions of airline revenue management. The Boeing simulation system is implemented in the thesis through the development of a generic fare product structure, passenger behavioral attributes, and assumptions on demand composition. Within this Operational Competitive Simulation Environment, the effect of competition on the value of revenue management is explored in simulation experiments with three classes of scenarios. In these scenarios, the gains from leg-based inventory control are assessed under varying competitive conditions, including the magnitude and distribution of passenger demand, carrier frequency share, relative departure timing, and route network design. From the simulation results, it is apparent first that inventory control innovation always improves carrier and aggregate market revenues-competition along the dimension of revenue management is not a zero-sum game from the carriers' perspective. A signal contribution of the experimental research has been the finding that the revenue dividend from inventory control derives largely from the sale of higher-yield fare products to leisure and discretionary business passengers, and only marginally at the expense of those carriers with a less advanced control capability. Additionally, the relative changes in revenue due to different control methods are indeed influenced by other competitive forces operative in the market.
Author: Ben Vinod
Publisher: Springer Nature
ISBN: 3030704246
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
This book chronicles airline revenue management from its early origins to the last frontier. Since its inception revenue management has now become an integral part of the airline business process for competitive advantage. The field has progressed from inventory control of the base fare, to managing bundles of base fare and air ancillaries, to the precise inventory control at the individual seat level. The author provides an end-to-end view of pricing and revenue management in the airline industry covering airline pricing, advances in revenue management, availability, and air shopping, offer management and product distribution, agency revenue management, impact of revenue management across airline planning and operations, and emerging technologies is travel. The target audience of this book is practitioners who want to understand the basics and have an end-to-end view of revenue management.
Author: I. Yeoman
Publisher: Springer
ISBN: 0230294774
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
Author: Olivier Edouard Marie D'Huart
Publisher:
ISBN:
Category :
Languages : en
Pages : 140
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Book Description
Since the 1980s, the airline industry has seen two major changes: Deregulation, which led to an increase in competition, and the development of revenue management systems. Paradoxically the revenue management models used have not incorporated many competitive considerations. In this thesis we study the interactions between existing airline revenue management systems in competitive markets. We use the Passenger Origin Destination Simulator (PODS) for simulations. After a review of the past research on such interactions, we develop our own model and use simulations to identify and measure the extent to which revenue management systems of competing airlines affect each other. The model introduced highlights the importance of spill-of-demand between airlines. We show that with current revenue management practice, a legacy carrier should be less sensitive than a low-cost carrier to revenue management competitive interactions. As compared to an equivalent monopoly, an airline oligopoly tends to allocate more seats to high-fare passengers and fewer seats to low-fare passengers. With steady demand distributions, an airline's expected revenues are a decreasing function of the seat capacity allocated by its competitors to high-fare passengers. Existing revenue management systems react to competitor moves automatically only if a change in the seat allocation rule by an airline occurs over a large enough number of successive departures to be detected by forecasters. We then suggest how to improve revenue management based on the interactions identified. With steady demands, if a competitor increases (respectively decreases) its seat allocation for high-fare passengers, the best response to optimize revenues on the short-term is to decrease (respectively increase) seat allocation for high-fare passengers. We also show that the use of EMSRb-optimization by competitors results in a near-optimum competitive equilibrium, and a near-optimum cooperative equilibrium if airlines do not share revenues. Rarely can competitive interactions justify an airline to override the EMSRb seat-allocation rule to optimize revenues. Last, we introduce LOCO-based Forecast Multiplication, a heuristic forecast adjustment made in response to the current seat availability of the competitors that can increase an airline's revenues substantially.
Author: Robert Phillips
Publisher: Stanford University Press
ISBN: 0804781648
Category : Business & Economics
Languages : en
Pages : 470
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Book Description
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact
[email protected].
Author: Curt Cramer
Publisher: Springer Nature
ISBN: 3658337214
Category : Business & Economics
Languages : en
Pages : 122
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Book Description
The book provides a comprehensive overview of current practices and future directions in airline revenue management. It explains state-of-the-art revenue management approaches and outlines how these will be augmented and enhanced through modern data science and machine learning methods in the future. Several practical examples and applications will make the reader familiar with the relevance of the corresponding ideas and concepts for an airline commercial organization. The book is ideal for both students in the field of airline and tourism management as well as for practitioners and industry experts seeking to refresh their knowledge about current and future revenue management approaches, as well as to get an introductory understanding of data science and machine learning methods. Each chapter closes with a checkpoint, allowing the reader to deepen the understanding of the contents covered.This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
Author: Eric C. Hao
Publisher:
ISBN:
Category :
Languages : en
Pages : 110
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Book Description
Airlines have increasingly depended on ancillary revenue in response to rising fuel costs, de- creased yields, and an increasingly competitive environment. Estimates indicate that U.S. airlines collected over $8 billion in ancillary revenue in 2012. Ancillary revenue poses challenges for airlines, including revenue management (RM) and distribution since total revenue maximization requires consideration of ancillary revenue and ticket revenue. In this thesis, we: (1) describe trends contributing to the movement towards ancillary revenue; (2) present three methods for incorporating ancillary revenue into revenue management and distribution; (3) evaluate the revenue performance of these methods using the Passenger Origin Destination Simulator (PODS), a competitive airline simulator. One method of including ancillary revenue into RM is RM Input Adjustment with Class Level Estimates, which involves modifying input fares to the optimizer. Because fare values to the optimizer are aggregated by market and class, the airline uses class level estimates of ancillary revenue potential to augment fares. Another method involves modifying the fare value at the time of availability control, or Availability Fare Adjustment. In network optimization, the availability fare refers to the fare used to compare an itinerary-class to the control mechanism, like displacement adjusted virtual nesting (DAVN) or additive bid price (ProBP). Availability Fare Adjustment with Class Level Estimates also involves using class level estimates of ancillary revenue. Alternatively, we test scenarios where the airline estimates ancillary revenue for individual passengers in Customized Availability Fare Adjustment with Passenger Specific Estimates. Although this type of estimation is not feasible yet, results from Customized Availability Adjustment give a theoretical bound to revenue gain. We nd that incorporating ancillary revenue opens availability for lower yield passengers. Revenue increases occur from extra bookings in these classes because more bookings are taken. Revenue losses occur from higher class passengers buying down to cheaper seats. Without willingness to pay (WTP) forecasting, net revenue losses of up to {2.6% are observed. In advanced RM systems with WTP forecasting, revenue gains of +0.6% are observed for Class Level RM Input Adjustment, +0.9% for Class Level Availability Fare Adjustment, and +2.6% for Passenger Specific Customized Availability Adjustment.
Author: Maximilian Rothkopf
Publisher: LIT Verlag Münster
ISBN: 3643100191
Category : Airlines
Languages : en
Pages : 246
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Book Description
The passenger airline industry is a prominent service industry that is becoming increasingly commoditized. As little empirical work in this field exists, this study contributes to research by exploring how passenger airlines leverage innovation in such market conditions from a strategic and organizational view. Comprehensive case studies of a sample of eight passenger airlines constitute the empirical basis. The analysis detects patterns of innovations and draws conclusions on the strategic innovation behavior in the airline industry. The study proposes an organizational concept and a strategic approach for airlines to innovate in an increasingly commoditized market.
Author: E. Boyd
Publisher: Springer
ISBN: 0230606903
Category : Social Science
Languages : en
Pages : 193
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Book Description
A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. This book is written for business professionals and students wanting to better understand the rapid growth of scientific pricing.
Author: Syed Asif Raza
Publisher:
ISBN:
Category :
Languages : en
Pages : 264
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Book Description
