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Author: Marilynn Fleckenstein
Publisher: Springer Science & Business Media
ISBN: 940091475X
Category : Philosophy
Languages : en
Pages : 260
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Book Description
From the Universities to the Marketplace: The Business Ethics Journey arose from the awareness of the slow progression of academic theory into market practice. The contributions in this volume reflect a diversity of disciplines and approaches to research, study and teaching business ethics, such as philosophy, accounting, theology, marketing, management and finance. The contributors represent a wide variety of professional and geographical backgrounds, creating a fruitful discussion of a large number of issues related to implementation and measurement of business ethics, and feedback from all parties involved.
Author: Marilynn Fleckenstein
Publisher: Springer Science & Business Media
ISBN: 940091475X
Category : Philosophy
Languages : en
Pages : 260
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Book Description
From the Universities to the Marketplace: The Business Ethics Journey arose from the awareness of the slow progression of academic theory into market practice. The contributions in this volume reflect a diversity of disciplines and approaches to research, study and teaching business ethics, such as philosophy, accounting, theology, marketing, management and finance. The contributors represent a wide variety of professional and geographical backgrounds, creating a fruitful discussion of a large number of issues related to implementation and measurement of business ethics, and feedback from all parties involved.
Author:
Publisher: Rotary International
ISBN:
Category :
Languages : en
Pages : 614
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Book Description
Author: Guilherme Pires
Publisher: Routledge
ISBN: 1135046387
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.
Author: Oswald A. J. Mascarenhas, SJ
Publisher: Emerald Group Publishing
ISBN: 1837533466
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
The authors encapsulate new developments in Critical Thinking skills for MBA students, in the form of a broad-based cross disciplinary primer in business management, with a special focus on business ethics.
Author: Richard J. Varey
Publisher: Psychology Press
ISBN: 041523039X
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
Author: Michael M. Cernea
Publisher: World Bank Publications
ISBN: 9780821339060
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
This annual report lists and describes the World Bank Group's portfolio of projects designed to improve or protect the environment, all of which were under implementation during fiscal year 1996 (July 1, 1995 to June 30, 1996). The first part of the report discusses significant environmental issues for each sector and region and describes the environmental activities of various parts of the World Bank Group. Boxes, tables, and figures supplement the narrative. A useful bibliography of World Bank publications on environmental topics closes the section. The second part consists of reports on environmentally targeted projects; World Bank and International Finance Corporation (IFC) projects that required a full environmental assessment because of their potential impacts; investment operations supporting projects launched by the Global Environment Facility; and projects designed to help developing countries comply with the Montreal Protocol--a multilateral treaty that controls the production and consumption of ozone-depleting substance.
Author:
Publisher: World Bank Publications
ISBN: 9780821339565
Category : Business & Economics
Languages : en
Pages : 122
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Book Description
This volume is part of a recently completed research project at the World Bank that reviewed the macroeconomic experience of 18 developing countries from the mid-1960s. The period encompassed two oil shocks, two world recessions, a sharp rise in world interest rates, the debt crisis, and changes in exchange rate regimes. In this context, Colombia provides an almost unparalleled example of steady long-term economic growth despite external shocks, political crises, civil strife, reliance on a single, dominant commodity (coffee), and the rising importance of illicit drugs in the economy. Courting Turmoil and Deferring Prosperity looks at how Colombia managed to avoid major prolonged economic crises against all odds. Its economy has confronted several external and internal shocks from the mid-1960s, mainly due to the country's reliance on exports of coffee, the price volatility of which can greatly affect the economy. The period also witnessed major policy changes, including a long-term shift from an essentially inward-oriented development strategy, based on industrialization through import substitution, to an outward-oriented, export-led strategy. The authors' analysis differs from most existing literature on the Colombian economy in two important ways: it evaluates policy responses to shocks in terms of their success in achieving short-run stabilization, as well as their impact on long-run growth; and it explores the intimate links between economic policies and the specific political and social ideologies, institutions, and structures in Colombia that have historically conditioned government policymaking. The report also highlights the role of prudent macroeconomic policies for crisis avoidance and analyzes the links between fiscal policy, trade policy, and exchange rates.
Author: Ismail Serageldin
Publisher: World Bank Publications
ISBN: 9780821335499
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Environmentally Sustainable Development Proceedings Series No. 10.Presents the proceedings of the World Bank's Third Annual Conference on Environmentally Sustainable Development, held in October 1995. The conference included roundtable discussions, a variety of speakers, and associated conferences and events co-sponsored by nongovernmental organizations and other institutions.
Author: Damianos P Sakas
Publisher: World Scientific
ISBN: 1908978120
Category : Business & Economics
Languages : en
Pages : 640
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Book Description
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization./a
Author: Ben M. Enis
Publisher: Marketing Classics Press
ISBN: 1613113382
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
