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Author: Max Giovagnoli
Publisher: Lulu.com
ISBN: 9781387386512
Category : Performing Arts
Languages : en
Pages : 310
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Book Description
This book is an essay and a professional guide at the same time. It consists of all the most important masterworks and experiences, and is a "captain's log" with 100 examples of the most relevant and original transmedia universes invented over the past years, from America to Europe, from Asia to Africa and Australia. The discussion is endorsed by the presence of first rated professionals and academics who list among the most important international producers, authors and scholars in transmedia history. Angry Birds and the Marvel Cinematic Universe, Mr. Robot and Games of Thrones, The Dark Knight, Westworld and Hunger Games, Avatar and Assassin's Creed, LOST and Prometheus, Sin City, Mad Man and Halo, Dexter and Star Wars or brands like BMW and Burberry, Chanel and LEGO, HBO and Coke, IKEA, Harley Davidson and Discovery Channel.
Author: Max Giovagnoli
Publisher: Lulu.com
ISBN: 9781387386512
Category : Performing Arts
Languages : en
Pages : 310
Get Book
Book Description
This book is an essay and a professional guide at the same time. It consists of all the most important masterworks and experiences, and is a "captain's log" with 100 examples of the most relevant and original transmedia universes invented over the past years, from America to Europe, from Asia to Africa and Australia. The discussion is endorsed by the presence of first rated professionals and academics who list among the most important international producers, authors and scholars in transmedia history. Angry Birds and the Marvel Cinematic Universe, Mr. Robot and Games of Thrones, The Dark Knight, Westworld and Hunger Games, Avatar and Assassin's Creed, LOST and Prometheus, Sin City, Mad Man and Halo, Dexter and Star Wars or brands like BMW and Burberry, Chanel and LEGO, HBO and Coke, IKEA, Harley Davidson and Discovery Channel.
Author: Max Giovagnoli
Publisher:
ISBN: 9781387386536
Category : Multimedia communications
Languages : en
Pages : 310
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Book Description
"Welcome in transmediasphere, where stories float all around us and inside us. Stories and brands, trends, conflicts, experiences, ways of being. A new ecosystem, rich of technology and complex, deep and charming. A transmediaverse where audiences and creators share multi platform story worlds, stack up pieces from all the messages and products, the works and the experiences mixed in the global flux, with their invisible scripts. Angry Birds and the Marvel Cinematic Universe, Mr. Robot and Games of Thrones, The Dark Knight, Westworld and Hunger Games, Avatar and Assassin’s Creed, LOST and Prometheus, Sin City, Mad Man and Halo, Dexter and Star Wars or brands like BMW and Burberry, Chanel and LEGO, HBO and Coke, IKEA, Harley Davidson and Discovery Channel. What have in common these gigantic narratives? Making transmedia means creating complex imaginative universes for stories distributed on different media platforms, spreading multilayered plots and managing complex characters for entertainment, information and communications, for brand and public institutions, for cultural heritage and the Arts, for education and for goods. Look around you: screens, devices, texts, brands... Transmedia is everywhere, even if we don’t perceive it, most of the time. And the author, the producer and... the designer? This book is an essay and a professional guide at the same time. It consists of all those masterworks and experiences, and is a “captain’s log” with 100 examples of the most relevant and original transmedia projects, techniques and universes invented over the past years, from America to Europe, from Asia to Africa and Australia. The discussion is endorsed by the presence of first rated professionals and academics who list among the most important international producers, authors and scholars in transmedia history. Start reading and switch the drive unit on. Seal the shipboots and be ready for taking off and vanishi"--Site web de l'éditeur.
Author: Franzisca Weder
Publisher: Springer Nature
ISBN: 365831883X
Category : Language Arts & Disciplines
Languages : en
Pages : 592
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Book Description
The Textbook seeks for an innovative approach to Sustainability Communication as transdisciplinary area of research. Following the United Nations Sustainable Development Goals, which are intended to transform the world as it is known, we seek for a multidisciplinary discussion of the role communication plays in realizing these goals. With complementing theoretical approaches and concepts, the book offers various perspectives on communication practices and strategies on an individual, organizational, institutional, as well as public level that contribute, enable (or hinder) sustainable development. Presented case studies show methodological as well as issue specific challenges in sustainability communication. Therefore, the book introduces and promotes innovative methods for this specific area of research.
Author: Vernon D. Miller
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110718502
Category : Language Arts & Disciplines
Languages : en
Pages : 654
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Book Description
The Handbook of Organizational Communication Theory and Research offers concise, but thorough reviews of important research on traditional and emerging areas in organizational communication. Section One, Theory and Methods, provides an overview of the field’s history, prominent theories, and methodologies. Section Two, Processes, focuses on primal processes, such as leadership, organizational entry, conflict, power, and inclusion. Section Three, Contexts, focuses on the settings where organizational communication occurs, including teams and workgroups, networks, and organizational structure. Section Four, Technology, considers the development and introduction of new media and intelligent technologies into organizations. The final section, Emerging Areas, addresses communication issues associated with changing environmental, social, and political upheavals, including wellness, corporate social responsibility, and crisis response. The Handbook of Organizational Communication Theory and Research covers topics of pressing interest to current scholars and practitioners, many of which have not been addressed in previous handbooks.
Author: Matthew Freeman
Publisher: Routledge
ISBN: 1351054880
Category : Social Science
Languages : en
Pages : 492
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Book Description
Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.
Author: Max Giovagnoli
Publisher: Lulu.com
ISBN: 1105062589
Category : Computers
Languages : en
Pages : 149
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Book Description
Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.
Author: Mariana Ciancia
Publisher: FrancoAngeli
ISBN: 889177703X
Category : Design
Languages : en
Pages : 178
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Book Description
319.6
Author: Stavroula Kalogeras
Publisher: Springer
ISBN: 1137388374
Category : Social Science
Languages : en
Pages : 386
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Book Description
Stories, whether they are fact or fiction, popular or not, are a proven method of pedagogy. In the age of media convergence and with the advancement of technology, stories have morphed into new forms; however, their core purpose remains the same, which is to pass on knowledge and information. The internet, with its inherent interactivity, and story, with its inherent capacity to engage, can lead to innovative and transformative learning experiences in media-rich environments. This book focuses on web-based Transmedia Storytelling Edutainment (TmSE) as an andragogical practice in higher education. Story is at the forefront of this investigation because narrative is the basis for developing entertainment media franchise that can be incorporated into pedagogical practice. The propulsion of this analysis consists of practice-based research through narrative inquiry and an e-module case study presented on multimedia storytelling in the classroom. A Transmedia Storytelling Framework is provided for creating screenplays for cross-media projects and for analyzing their appropriateness in education. Additionally, a hypertext screenplay, which allowed students to dig deeper into the story word and to build more knowledge, is evaluated for its use in higher education. Since screenplays are by nature writing for the screen, it is believed that the more visual the input, the more likely it is to be memorized and recalled. A link to The Goddess Within screenplay is available for download on the right hand side of this page.
Author: Sean Guynes
Publisher:
ISBN: 9789462986213
Category : Communication. Mass media
Languages : en
Pages : 0
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Book Description
Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies' projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world's most profitable transmedia franchise.
Author: Susana Tosca
Publisher: Routledge
ISBN: 1351365320
Category : Social Science
Languages : en
Pages : 346
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Book Description
In this pioneering new book, authors Klastrup and Tosca explore the many ways that transmedial worlds are present in people’s everyday life, proposing a new theory of (trans)media use for the digital age. People are not only reading, watching and playing in fictional worlds like never before, but also using them to reflect about their lives through Facebook, Twitter, Youtube and other channels, commenting on their marriages or their life at the office, analyzing current news, or reminiscing on the role these worlds played in their childhood. The book’s unique methodological approach combines an aesthetic and literary perspective that looks closely at the different fictional universes, with an empirical user perspective that builds upon 15 years of sustained work on transmediality. The result is a theory that covers both the personal, experiential dimension of fictional worlds and the social dimension of sharing with each other. A fascinating and contemporary examination of media worlds and their communities, this book offers students and scholars of fandom, media, cultural and reception studies a new theoretical and methodological framework, through which to understand the phenomenon of transmedial worlds, and people's engagement with them.
