Self Versus Others

Self Versus Others PDF Author: Julie L. Andsager
Publisher: Routledge
ISBN: 0805857168
Category : Language Arts & Disciplines
Languages : en
Pages : 152

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Book Description
Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages—such as persuaded to engage in risky behaviors or encouraged to be violent—but they believe others will be. Authors Julie L. Andsager and H. Allen White focus their analysis specifically on the role of media and media messages, and assert that the third-person effect functions as a means of persuasion. They explore the underlying concepts and connections this effect shares with established theories of persuasion and mediated communication. The only volume to date focusing on the topic, Self Versus Others demonstrates the significant impact persuasion has on public opinion, behavior, and policy. As such, understanding the means through which persuasion can be accomplished thereby provides a powerful tool. Timely and succinct, this book: *provides thorough synthesis of third-person effect literature; *argues that systematic versus heuristic processing underlies third-person perceptions; and *conceptually links third-person effects with co-orientation. Intended for communication scholars with an interest in persuasion, as well as those in key areas including mass communication, health communication, and political communication, this book is also appropriate for advanced courses in persuasion, communication theory, and campaigns.

Self Versus Others

Self Versus Others PDF Author: Julie L. Andsager
Publisher: Routledge
ISBN: 0805857168
Category : Language Arts & Disciplines
Languages : en
Pages : 152

Get Book Here

Book Description
Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages—such as persuaded to engage in risky behaviors or encouraged to be violent—but they believe others will be. Authors Julie L. Andsager and H. Allen White focus their analysis specifically on the role of media and media messages, and assert that the third-person effect functions as a means of persuasion. They explore the underlying concepts and connections this effect shares with established theories of persuasion and mediated communication. The only volume to date focusing on the topic, Self Versus Others demonstrates the significant impact persuasion has on public opinion, behavior, and policy. As such, understanding the means through which persuasion can be accomplished thereby provides a powerful tool. Timely and succinct, this book: *provides thorough synthesis of third-person effect literature; *argues that systematic versus heuristic processing underlies third-person perceptions; and *conceptually links third-person effects with co-orientation. Intended for communication scholars with an interest in persuasion, as well as those in key areas including mass communication, health communication, and political communication, this book is also appropriate for advanced courses in persuasion, communication theory, and campaigns.

Feeling Terrified?

Feeling Terrified? PDF Author: Lise Waldek
Publisher: Cambridge University Press
ISBN: 1108899536
Category : Political Science
Languages : en
Pages : 137

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Book Description
This Element presents original research into how young people interact with violent extremist material, including terrorist propaganda, when online. It explores a series of emotional and behavioural responses that challenge assumptions that terror or trauma are the primary emotional responses to these online environments. It situates young people's emotional responses within a social framework, revealing them to have a relatively sophisticated relationship with violent extremism on social media that challenges simplistic concerns about processes of radicalisation. The Element draws on four years of research, including quantitative surveys and qualitative focus groups with young people, and presents a unique perspective drawn from young people's experiences.

Mass Media Effects Research

Mass Media Effects Research PDF Author: Raymond W. Preiss
Publisher: Psychology Press
ISBN: 080584998X
Category : Mass media
Languages : en
Pages : 538

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Book Description
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You Are Not So Smart

You Are Not So Smart PDF Author: David McRaney
Publisher: Avery
ISBN: 1592407366
Category : Humor
Languages : en
Pages : 320

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Book Description
Explains how self-delusion is part of a person's psychological defense system, identifying common misconceptions people have on topics such as caffeine withdrawal, hindsight, and brand loyalty.

Creating Images and the Psychology of Marketing Communication

Creating Images and the Psychology of Marketing Communication PDF Author: Lynn R. Kahle
Publisher: Psychology Press
ISBN: 1135606641
Category : Business & Economics
Languages : en
Pages : 442

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Book Description
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.

Attitudes, Behavior, and Social Context

Attitudes, Behavior, and Social Context PDF Author: Deborah J. Terry
Publisher: Psychology Press
ISBN: 1135685878
Category : Psychology
Languages : en
Pages : 406

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Book Description
The reasons why people do not always act in accord with their attitudes has been the focus of much social psychological research, as have the factors that account for why people change their attitudes and are persuaded by such influences as the media. There is strong support for the view that attitude-behavior consistency and persuasion cannot be well understood without reference to the wider social context in which we live. Although attitudes are held by individuals, they are social products to the extent that they are influenced by social norms and the expectations of others. This book brings together an international group of researchers discussing private and public selves and their interaction through attitudes and behavior. The effects of the social context on attitude-behavior relations and persuasion is the central theme of this book, which--in its combination of theoretical exposition, critique, and empirical research--should be of interest to both basic and applied social psychologists.

Attitudes, Conflict, and Social Change

Attitudes, Conflict, and Social Change PDF Author: Bert T. King
Publisher: Elsevier
ISBN: 1483266230
Category : Social Science
Languages : en
Pages : 249

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Book Description
Attitudes, Conflict, and Social Change is based on a symposium on attitudes, social change, and intergroup conflict conducted on the University of Maryland campus. The book focuses on the following interrelated topics and issues: (1) The concepts of "attitude" and "attitude change" as they are used in psychological, sociological, and political science research. (2) How people change their attitudes and behavior in response to technological change and broad social currents as well as to specific persuasive communications delivered via the mass media or within an organization or a small group. (3) The role of attitudes and their modification in social change. (4) The role of attitudes in the genesis, the processes, and the outcomes of intergroup conflict at the level of the organization, at different societal levels, and at the international level. (5) The perplexing problems involved in determining how attitudes and overt behavior relate to each other. (6) Relationships between theories of attitude change and action programs designed to change attitudes in various social, cultural, ethnic, and national groups. (7) Relationships between laboratory experiments and field research involving attitude change. (8) The directions that future attitude research might take in order to be most productive with respect to both theory development and applications.

Advertising

Advertising PDF Author: Samuel Watson Dunn
Publisher:
ISBN: 9780030016738
Category : Advertising
Languages : en
Pages : 802

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Book Description


Substance Use in Popular Movies and Music

Substance Use in Popular Movies and Music PDF Author: Donald F. Roberts
Publisher:
ISBN:
Category : Adulthood
Languages : en
Pages : 82

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Book Description


Manufacturing Consent

Manufacturing Consent PDF Author: Edward S. Herman
Publisher: Pantheon
ISBN: 0307801624
Category : Social Science
Languages : en
Pages : 482

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Book Description
A "compelling indictment of the news media's role in covering up errors and deceptions" (The New York Times Book Review) due to the underlying economics of publishing—from famed scholars Edward S. Herman and Noam Chomsky. With a new introduction. In this pathbreaking work, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order. Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina—Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media’s behavior and performance. Their new introduction updates the Propaganda Model and the earlier case studies, and it discusses several other applications. These include the manner in which the media covered the passage of the North American Free Trade Agreement and subsequent Mexican financial meltdown of 1994-1995, the media’s handling of the protests against the World Trade Organization, World Bank, and International Monetary Fund in 1999 and 2000, and the media’s treatment of the chemical industry and its regulation. What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the kind of information that people need to make sense of the world, and how we can understand their function in a radically new way.