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Author: Theatre Guild
Publisher:
ISBN:
Category : Drama
Languages : en
Pages : 1004
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Book Description
Author: Theatre Guild
Publisher:
ISBN:
Category : Drama
Languages : en
Pages : 1004
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Book Description
Author: William L. Bird
Publisher: Northwestern University Press
ISBN: 9780810115859
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
""Better Living": Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955 is a history of how big business learned to be both entertaining and persuasive when talking to the public. Examining the years from the Depression to postwar prosperity, "Better Living" follows the dissemination of a politically competitive claim of "more," "new," and "better" in industry and in life. Beginning with the changes in business-government relations during the New Deal, this study looks at the ways in which politically active corporations and their leaders learned how to speak - at a time when speaking was not enough." "Using archival sources such as the NBC, Ford Motor Company, DuPont, and Franklin Delano Roosevelt collections, William L. Bird, Jr., establishes the importance of industrial films and their role in public relations and employee relations, as well as the use of dramatic radio productions in corporate public relations. The author examines the interplay between general mass radio and print advertising, radio program sponsorship and scriptwriting, sponsored motion pictures and television entertainment, as well as exhibitions and industrial fairs and the role these media played in shaping ideas about American business and political and cultural institutions in this country for the decades to come." --Book Jacket.
Author: Bennett Cerf
Publisher: Random House
ISBN: 030781999X
Category : Biography & Autobiography
Languages : en
Pages : 322
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Book Description
“I’ve got the name for our publishing operation. We just said we were going to publish a few books on the side at random. Let’s call it Random House.” So recounts Bennett Cerf in this wonderfully amusing memoir of the making of a great publishing house. An incomparable raconteur, possessed of an irrepressible wit and an abiding love of books and authors, Cerf brilliantly evokes the heady days of Random House’s first decades. Part of the vanguard of young New York publishers who revolutionized the book business in the 1920s and ’30s, Cerf helped usher in publishing’s golden age. Cerf was a true personality, whose other pursuits (columnist, anthologist, author, lecturer, radio host, collector of jokes and anecdotes, perennial judge of the Miss America pageant, and panelist on What’s My Line?) helped shape his reputation as a man of boundless energy and enthusiasm and brought unprecedented attention to his company and to his authors. At once a rare behind-the-scenes account of book publishing and a fascinating portrait of four decades’ worth of legendary authors, from James Joyce and William Faulkner to Ralph Ellison and Eudora Welty, At Random is a feast for bibliophiles and anyone who’s ever wondered what goes on inside a publishing house.
Author: Tennessee Williams
Publisher: New Directions Publishing
ISBN: 9780811215275
Category : Biography & Autobiography
Languages : en
Pages : 612
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Book Description
Tennessee Williams wrote to family, friends and fellow artists with equal measures of piety, wit, and astute self-knowledge. Presented with a running commentary to separate Williams' often hilarious, but sometimes devious, counter-reality from the truth, the letters form a kind of autobiography.
Author: Christopher H. Sterling
Publisher: Routledge
ISBN: 1135176841
Category : History
Languages : en
Pages : 965
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Book Description
The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. Comprised of more than 300 entries spanning the invention of radio to the Internet, this refernce work addresses personalities, music genres, regulations, technology, programming and stations, the "golden age" of radio and other topics relating to radio broadcasting throughout its history. The entries are updated throughout and the volume includes nine new entries on topics ranging from podcasting to the decline of radio.
Author: John Dunning
Publisher: Oxford University Press
ISBN: 9780195076783
Category : Performing Arts
Languages : en
Pages : 854
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Book Description
A wonderful reader for anyone who loves the great programs of old-time radio, this definitive encyclopedia covers American radio shows from their beginnings in the 1920s to the early 1960s.
Author:
Publisher:
ISBN:
Category : Communism
Languages : en
Pages : 440
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Book Description
![Catalog of Copyright Entries. Part 1. [C] Group 3. Dramatic Composition and Motion Pictures. New Series PDF](https://books.google.com/books/content/images/frontcover/AlVhAAAAIAAJ?fife=w80-h100)
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category :
Languages : en
Pages : 684
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Book Description
Author: Peyton Hurt
Publisher: Univ of California Press
ISBN:
Category :
Languages : en
Pages : 180
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Book Description
Author: New York Public Library. Research Libraries
Publisher:
ISBN:
Category : Drama
Languages : en
Pages : 934
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Book Description
