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Author: Bernard Murphy
Publisher:
ISBN: 9781642251555
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Explores the fundamental key to effective communication in business through storytelling.
Author: Bernard Murphy
Publisher:
ISBN: 9781642251555
Category : Business & Economics
Languages : en
Pages : 0
Get Book
Book Description
Explores the fundamental key to effective communication in business through storytelling.
Author: Anand Srinivasan
Publisher: CreateSpace
ISBN: 9781497599758
Category : Fiction
Languages : en
Pages : 254
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Book Description
Aspiring entrepreneurs have a number of concerns that stop them from launching their own business - How do you pay your monthly bills when you are not making money? How do you find the right manufacturer so that you do not get swindled? How do you find the right developer? How do you actually find customers? What happens if you fail and do not find a job again? Unlike what is commonly believed, most entrepreneurs are pretty risk averse. What separates them from aspiring entrepreneurs is their ability to take calculated financial decisions and actually doing things that they are passionate about. So how do you be like them? In this book, author Anand Srinivasan; a digital media consultant and a struggling entrepreneur himself, talks to 100 different entrepreneurs about the challenges they faced while starting up and how they overcame them. Entrepreneurs interviewed include the likes of Matt Barrie from Freelancer.com; the world's largest online freelancer marketplace, Beth Shaw from YogaFit; the world's largest Yoga training school and Dianne Crowley from Wild Wing Cafe; a popular restaurant chain in South Eastern USA. The list of interviewed entrepreneurs include people from all hues and backgrounds - people who grew their business as a side-job, those who risked it all and jumped in to entrepreneurship, mommy entrepreneurs who had to take care of children, entrepreneur couples who did not have the luxury of a stable spouse income. The idea for this book is simple - we want to understand the struggles of entrepreneurship from multiple perspectives; including those who failed and had to go back to a regular job. This is a book targeted at all aspiring entrepreneurs and those like the author himself who are still struggling to make their business successful. Get to learn the tips and tricks that made other entrepreneurs successful. Learn how they really did it. List of chapters1 : Validating Your Business Idea 2 : Setting Your Finances Straight 3 : How To Fund Your Start-up 4 : Finding The Right Manufacturer 4a – Setting Up Your Own Manufacturing 5 : Finding A Development Team 6 : How To Get The Very First Customers 7 : Getting Those First Big Customers 8 : Tackling The Chicken & Egg Problem 9 : Growth vs. Revenue - What Comes First? 10 : What Do You Charge Your Customers? 11 : Challenges With Increasing Demand 12 : Strategies To Retain Your Customers 13 : Handling Negative Press & Reviews 14 : Achieving Work-Life Balance 15 : Entrepreneur Couples And Finance Planning 16 : Female Entrepreneurs' Challenges 17 : Raising Kids While Starting Up 18 : Tech Startups Outside USA 19 : Hiring – Mistakes & Lessons Learned 20 : How Important Is A Co-Founder? 21 : Rejected By VCs. Are VCs Necessary? 22 : Start-up Failure – How Do You Recover? 23 : Risk Taking For Starting Up 24 : Selling Your Business 25 : The Lows Of Entrepreneurship 26 – Lessons From Startup Journey
Author: Esther Choy
Publisher: AMACOM
ISBN: 0814438024
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story. As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals. In Let the Story Do the Work, you can learn to: Capture attention Engage your audience Change minds Inspire action Pitch persuasively When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.
Author: Wayne McVicker
Publisher: Ravel Media
ISBN: 9781932881011
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
The story of how software firm Neoforma became a dotcom enterprise and three billion dollar public company, and survived its struggles in the face of daunting obstacles.
Author:
Publisher:
ISBN: 9780692440810
Category :
Languages : en
Pages :
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Book Description
Author: Peter Guber
Publisher: Crown Currency
ISBN: 0307587975
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522519246
Category : Business & Economics
Languages : en
Pages : 2128
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Book Description
Continuous improvements in business environments and available resources have allowed more opportunities for people to pursue new ventures. This not only leads to higher success in new businesses, but it enhances the overall state of the global market. Entrepreneurship: Concepts, Methodologies, Tools, and Applications provides a comprehensive examination on the latest innovations and techniques to becoming a successful and sustainable entrepreneur. Including research-based studies on knowledge production, social entrepreneurship, and distribution, this multi-volume publication is an ideal source for practitioners, academicians, researchers and upper-level students interested in learning about entrepreneurship and seeking emerging perspectives on optimizing and enhancing entrepreneurial pursuits.
Author: Chris Steyaert
Publisher: Edward Elgar Publishing
ISBN: 1845421477
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
. . . the four books comprising the series would certainly be a valuable addition to any entrepreneurship library. However, each book also stands alone as an individual purchase. Lorraine Warren, International Journal of Entrepreneurial Behaviour and Research The book delivers what it promises: a map of the uses of narrative methods in entrepreneurship studies. It is both an interesting contribution to the field and an important methodological handbook for all entrepreneurship researchers who are thinking of adopting qualitative methods in their inquiries. However, it may also be read with advantage by other researchers using ethnography as their main methodological approach to social studies. . . The aim of the book is to show how narratives can enrich entrepreneurship studies, a goal that in my opinion is aptly fulfilled. Monika Kostera, Scandinavian Journal of Management . . . the contributors in this text breathe fresh and imaginative linguistic resources and narrative/discursive frames of reference into the inquiry of entrepreneurial activities. The anecdote, the narrative, the metaphorical, the discursive and the dramaturgical are significant therefore, not only because they bring to the surface voices, emotions, processes and the relationality of (everyday) entrepreneurial activity that have possibly been previously silenced. But also, to paraphrase Steyaert, these approaches highlight the controversial and interactive aspects of the research process. . . The text is welcome because it treats narrative in a serious and scholarly way. Denise Fletcher, International Small Business Journal In their edited book Narrative and Discursive Approaches in Entrepreneurship, Daniel Hjorth and Chris Steyaert provide a fascinating glimpse into a perspective on entrepreneurship that will be enlightening for many readers. Entrepreneurship authors typically talk about theory, methods, and data as if a straight-forward linear process united them all, and making sense of entrepreneurship was simply a matter of knowing how to interpret one s findings . By contrast, the authors in this volume propose narrative and discursive approaches in which the contributing authors emphasize rich description, reflexive conceptualization, and interpretations offered as part of the story itself. They draw upon an international set of cases, including Russia, Sweden, Denmark, Norway, Venezuela, and North America. The cases themselves make for fascinating reading, quite apart from what we learn about the difficulties of imposing a particular interpretation on a given story. For example, taxi drivers in Caracas, management consultants in Denmark, and women entrepreneurs in northern Norway all make for fascinating narratives from which to understand the entrepreneurial process. Unlike many edited books which have no plot , the editors have included opening and closing sections that link the chapters, offer alternative readings of them, and propose new and expansive ways of thinking about entrepreneurship. Howard Aldrich, University of North Carolina at Chapel Hill, US Daniel Hjorth and Chris Steyaert set out to advance the study of entrepreneurship by refocusing the lens of discovery from economics, management and marketing to other paradigmatic stances in social sciences and humanities like anthropology and literary studies. The result is a provocative collection of chapters that inspire the reader to consider and explore new ideas and research practice that incorporate both the context and place of entrepreneurship. From the perceptive insights of the editors to the rigorous and provocative discourse of the chapters and thoughtful responses in the conclusion emerges a story, in the best of storytelling tradition, about how a linguistic turn can rouse new insights. The editors ask, how do these texts move you? they entice, provoke, challenge, stimulate and guide. Their implications should be far reaching and required reading for any student of t
Author: Rob Yeung
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814346977
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Nearly everyone has thought about starting up their own business at one time or another. Working for other people is no longer the only option that we have these days. But what does it really take to become an entrepreneur? Combining genuinely practical advice with an easily digestible format, Rob Yeung guides you through the things you need to know in order to set up on your own. You don’t have to do something entirely new, you could just do it better, and this book shows you how to get motivated, make a business plan and sell your product quickly and effectively.
Author: Willie Robertson
Publisher: HarperCollins
ISBN: 0062693433
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
America is the ultimate start-up venture – and these are the heroes who made it happen The history of the United States is, to a remarkable degree, the story of its entrepreneurs, those daring movers and shakers who dreamed big and risked everything to build better lives for themselves and their fellow Americans. Drawing on his own family's remarkable journey, Duck Commander CEO and star of the blockbuster Duck Dynasty series Willie Robertson tells the captivating true tale of the visionaries and doers who have embodied the American dream. We begin with the first American entrepreneurs, the Native Americans, who established a highly sophisticated commercial network across the land in the precolonial days. The original Founding Father, George Washington, was also a founding entrepreneur, at the head of a thriving agribusiness venture that gave him the executive skills to steer the nation through the darkest hours of the American Revolution. Then, of course, there were the mega entrepreneurs, legendary figures like Astor, Vanderbilt, Carnegie, and Rockefeller, who transformed America, connected the country with miles of railroad track and supplied the fuel and steel that would help make America the most powerful nation on earth. And in recent years, business visionaries like Jobs, Gates, and Zuckerberg—not to mention the thousands of equally vital, yet smaller-scale, operators who spring up every year—have ushered America into the twenty-first century. American Entrepreneur also relates the story of the Robertson family business, telling how Willie’s family turned a humble regional duck call manufacturer, founded by his father, Phil, into an international powerhouse brand. From a young age, Willie had the entrepreneurial bug, buying candy in bulk and hawking it on the school bus. He did special orders and earned a small fortune for a ten-year-old—until he was hauled into the principal’s office and told to knock it off. So he transferred his focus to Phil’s fledgling business, helping in whatever way he could, from folding endless numbers of cardboard boxes to acting as the company’s customer service department—though he still wasn’t out of grade school. Willie helped build Duck Commander, which he now runs, into a worldwide brand, culminating in the mega success of the Duck Dynasty television show. American Entrepreneur tells a most American tale, of those among us who, through their vision, ingenuity, and good old-fashioned hard work, made something that changed the world.
