The Survey of College Marketing Programs, 2013 Edition PDF Download

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The Survey of College Marketing Programs, 2013 Edition

The Survey of College Marketing Programs, 2013 Edition PDF Author: Primary Research Group
Publisher: Primary Research Group Inc
ISBN: 1574402153
Category : Education
Languages : en
Pages : 158

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Book Description
This 157-page study looks closely at the marketing efforts and advertising spending policies of a sample of 42 North American colleges. The study presents detailed data on spending on Google, YouTube, Facebook, Vimeo, Yahoo and Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the use of marketing, advertising, public relations and video development firms and consultant, presenting detailed information on current and planned use, and expenditure levels. Data in the report is broken out by size and type of college and by the extent that students are drawn from the local area.