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Author:
Publisher:
ISBN:
Category : Consumption (Economics)
Languages : en
Pages : 264
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Book Description
Includes advertising matter.
Author:
Publisher:
ISBN:
Category : Consumption (Economics)
Languages : en
Pages : 264
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Book Description
Includes advertising matter.
Author: Sales and Marketing Management (Periodical)
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages :
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Book Description
Author: Irving Fisher
Publisher:
ISBN:
Category : Money
Languages : en
Pages : 558
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Book Description
Author:
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages :
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Book Description
Author: Jared A. Ball
Publisher: Springer Nature
ISBN: 3030423557
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while “buying power” is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America.
Author:
Publisher:
ISBN:
Category : Consumption (Economics)
Languages : en
Pages : 180
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Book Description
Author:
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages :
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Author: Sales and Marketing Management (Periodical)
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages :
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Author:
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 224
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Author:
Publisher:
ISBN:
Category : Industrial procurement
Languages : en
Pages : 176
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Book Description
