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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Communications, Technology, and the Internet
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
Author: Daniel Battu
Publisher: John Wiley & Sons
ISBN: 1848219792
Category : Technology & Engineering
Languages : en
Pages : 312
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Book Description
In an increasingly interconnected world, "Communication Networks Economy" provides the rational understanding necessary to provide universal access to communication means in an efficient way. This book presents the principal elements of the economics of a network as it stands today, taking into account experiences of technicians in the field. The author gives a simplified picture of the current situation in terms of structures and architecture of a network, bearing in mind the necessary quality of service and the profitability of investments, accompanied by references to recent economic works. An overview is given on the general themes of regulation and tariff principles, and the relations between supply and demand, from the perspectives of professional and residential users and network operators. Different aspects of the present situations of networks and the incidence of the Internet on the economy are also presented. In conclusion, the reader will obtain an overview of the most significant issues likely to influence the economics of communications networks as they are today.
Author: Pinaki Mitra
Publisher: BoD – Books on Demand
ISBN: 1838805060
Category : Technology & Engineering
Languages : en
Pages : 262
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Book Description
In recent years there has been many developments in communication technology. This has greatly enhanced the computing power of small handheld resource-constrained mobile devices. Different generations of communication technology have evolved. This had led to new research for communication of large volumes of data in different transmission media and the design of different communication protocols. Another direction of research concerns the secure and error-free communication between the sender and receiver despite the risk of the presence of an eavesdropper. For the communication requirement of a huge amount of multimedia streaming data, a lot of research has been carried out in the design of proper overlay networks. The book addresses new research techniques that have evolved to handle these challenges.
Author: Leni Winarni
Publisher: Springer Nature
ISBN: 2494069777
Category : Social Science
Languages : en
Pages : 451
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Book Description
This is an open access book. This conference will discuss transformation issues in various fields along with the COVID-19 crisis in the world. During these two years of this pandemic, the world faced many significant changes. These changes have impacted various aspects of life, not only on a small scale in people’s everyday life, but also on a large scale that changes the social structure of society in the global world. The keywords in this transformation are adaptation, resilience, and innovation. Each party involved in the change is required to make adjustments so as not to be left behind. The important aspect is to what extent these parties come up with new findings to survive amid the pace of this rapid global transformation. By focusing on transformation issues, this conference will bring scholars, practicioners and policy makers from various disciplines to discuss changes in various fields of life during the COVID-19 pandemic and in the future. This conference is also expected to be a medium for disseminating research findings related to issues of change in various fields including but not limited to social, economic, cultural, educational, political and government, gender, environment, religion, communication, and international relations.
Author: Haixin Duan
Publisher: Springer Nature
ISBN: 3031649540
Category :
Languages : en
Pages : 525
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Book Description
Author: Shilin Wang
Publisher: World Scientific
ISBN: 981124507X
Category : Technology & Engineering
Languages : en
Pages : 647
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Book Description
This book provides a panoramic overview on wireless communication network technologies and its evolution, namely cellular mobile networks (especially 5G), Wireless Local Area Network (WLAN) and Narrow Band Internet of Things (NB-IoT).With rich experiences in teaching and scientific research, the renowned authors selectively analyze several key technologies that restrict the performance of wireless communication and computer networks.For easy reading, each chapter is illustrated in somewhat the style of lesson plan.The useful reference text will benefit both undergraduate and graduate students in the fields of wireless communication, computer networks, electronic engineering, automatic control, etc.
Author: Cruz-Cunha, Maria Manuela
Publisher: IGI Global
ISBN: 1466643749
Category : Business & Economics
Languages : en
Pages : 799
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Book Description
Workplace technology is evolving at an accelerated pace, driving innovation, productivity, and efficiency to exceedingly high levels. Businesses both small and large must keep up with these changes in order to compete effectively with fellow enterprises. The Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions collects the most recent developments in evaluating the technological, organizational, and social dimensions of modern business practices in order to better foster advances in information exchange and collaboration among networks of partners and customers. This crucial reference supports managers and business professionals, as well as members of academia, IT specialists, and network developers in enhancing business practices and obtaining competitive advantage.
Author: Koen W. De Bock
Publisher: Routledge
ISBN: 1317185293
Category : Business & Economics
Languages : en
Pages : 349
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Book Description
While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. An impressive list of contributors including many of the thought-leaders in database marketing from across the world bring together chapters that combine the best academic research and business applications. The result is a definitive guide and reference for marketing and brand analysts, masters students, teachers and researchers in marketing analytics. The proliferation of marketing platforms and channels and the complexity of customer interactions create an urgent need for a multidisciplinary and analytical toolkit. Advanced Database Marketing is a resource to enable marketers to achieve insights and increased financial performance; to provide them with the capability to implement and evaluate approaches to marketing that will meet, in equal measure, the changing needs of customers and the businesses that serve them.
Author: Xiaodong Lin
Publisher: Springer
ISBN: 3319788167
Category : Computers
Languages : en
Pages : 348
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Book Description
This book constitutes the refereed proceedings of two workshops held at the 13th International Conference on Security and Privacy in Communications Networks, SecureComm 2017, held in Niagara Falls, ON, Canada, in October 2017: the 5th International Workshop on Applications and Techniques in Cyber Security, ATCS 2017, and the First Workshop on Security and Privacy in the Internet Of Things, SePrIoT 2017.The 22 revised regular papers were carefully reviewed and selected from 105 submissions. The topics range from access control; language-based security; malicious software; network security; cloud security; software security; operating system security; privacy protection, database security, security models; and many more.The SePrIoT workshop targets to address novel approaches in security and privacy. The papers focuse, amongst others, on novel models, techniques, protocols, algorithms, or architectures.
