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Author: Dr. K C C Nair
Publisher: Partridge Publishing
ISBN: 1482873796
Category : Business & Economics
Languages : en
Pages : 87
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Book Description
Between 2012 and 2014, the authors of this book met regularly on weekends to discuss the entrepreneurship scene in India and Kerala in particular. We swapped stories of the budding entrepreneurs, their struggles and successes. We worried about the disappointments, cheered the excitements and patiently waited for the turnarounds of the young men and women who had taken the plunge into the exhilarating environment of entrepreneurship. Over the course of several months, from what we saw firsthand, from what we heard and from what we read, it dawned on us that there is a pattern among the success stories. We began a more structured analysis to see if our hunch was correct. This book is the product of that investigation. We share our realization that more than luck or genius, it is the presence of certain habits that consistently lead to sustained success in the turbulent world of business startup. If you are already on the path to business success, the content will help you fine tune some of the habits. You can look at your own progress from a new perspective. If you have been thinking for a while to get going, let this book be the guide that assists you to acquire the right habits for Startup success. If you are student looking for a safe, salaried job upon graduating, we urge you to read through in order to understand how the business world operates and is fundamentally guided by the entrepreneurial spirit. If you have never thought of being an entrepreneur but have been merely curious, we hope to inspire you to give it a shot, again and again
Author: Dr. K C C Nair
Publisher: Partridge Publishing
ISBN: 1482873796
Category : Business & Economics
Languages : en
Pages : 87
Get Book Here
Book Description
Between 2012 and 2014, the authors of this book met regularly on weekends to discuss the entrepreneurship scene in India and Kerala in particular. We swapped stories of the budding entrepreneurs, their struggles and successes. We worried about the disappointments, cheered the excitements and patiently waited for the turnarounds of the young men and women who had taken the plunge into the exhilarating environment of entrepreneurship. Over the course of several months, from what we saw firsthand, from what we heard and from what we read, it dawned on us that there is a pattern among the success stories. We began a more structured analysis to see if our hunch was correct. This book is the product of that investigation. We share our realization that more than luck or genius, it is the presence of certain habits that consistently lead to sustained success in the turbulent world of business startup. If you are already on the path to business success, the content will help you fine tune some of the habits. You can look at your own progress from a new perspective. If you have been thinking for a while to get going, let this book be the guide that assists you to acquire the right habits for Startup success. If you are student looking for a safe, salaried job upon graduating, we urge you to read through in order to understand how the business world operates and is fundamentally guided by the entrepreneurial spirit. If you have never thought of being an entrepreneur but have been merely curious, we hope to inspire you to give it a shot, again and again
Author: Matt Blumberg
Publisher: John Wiley & Sons
ISBN: 1119723663
Category : Business & Economics
Languages : en
Pages : 486
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Book Description
You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.
Author: Nir Eyal
Publisher: Penguin
ISBN: 0698190661
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Author: Teresa Torres
Publisher: Product Talk LLC
ISBN: 1736633317
Category : Design
Languages : en
Pages : 201
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Book Description
"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love-that also deliver business results-this book is for you.
Author: Tom Eisenmann
Publisher: Currency
ISBN: 0593137035
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Author: Rhett Power
Publisher: McGraw Hill Professional
ISBN: 1259859185
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
The action plan for building your entrepreneurial empire—one day at a time While every entrepreneur knows that the key to success is business growth, few ever see it happen. Why? Because they know how to plant seeds, but they don’t understand that the real work lies in helping that seed grow—which takes knowledge, persistence, and patience. The Entrepreneurs Book of Actions helps you develop the mindset of a true entrepreneur and provides manageable steps for making your business vision a reality. Informative, inspiring, and based on real-life, hard-earned lessons, it provides common-sense, daily exercises you can jump into on day one. Learn how to drive sustainable business growth by: * Breaking bad habits—and developing good ones * Managing your time and money more effectively * Hiring the right people for the right job * Minimizing the effort required to perform basic tasks * Motivating your staff to be mission-focused * Creating “free” time to feed your innovative side You’ll begin to see your business in a completely new way—with a sense of clarity and purpose. You’ll begin identifying the issues that really affect your business—not the ones that feed your anxiety. You’ll become the kind of leader other entrepreneurs look up to—calm, optimistic, driven. The Entrepreneurs Book of Actions will provide the direction you need to make the best use of your time, your energy, and your creativity. It’s not isn’t a quick-fix. It’s work. But it’s manageable, it’s proven effective—and it will pay off big.
Author: Walter Grant
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 168
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Book Description
Want to Know What Mark Zuckerberg's Secret Success Weapon Is? Here's How to Be Like Facebook's Founder You have a great business idea. You have an amazing product that meets a massively unfulfilled market need. Do you know, however, that this isn't enough to become the next Forbes headline? Starting a business and being an elite entrepreneur aren't one and the same thing. What makes Mark Zuckerberg, Oprah Winfrey, Jeff Bezos and Bill Gates different from everybody else? What hides inside the entrepreneurial mind? Is it an amazing idea, is it a breakthrough approach to doing business? The secret of massive entrepreneurial success is often much more trivial than that. In other words, perseverance will get you further than a brilliant idea on its own ever would. Did you know that PayPal's founder launched four unsuccessful businesses before turning idea number five into one of the world's biggest online payment platforms? Did you know that Oprah was fired from her first TV station job? Arianna Huffington, the founder of the Huffington Post, was turned down by 36 publishers before someone took on her project. Yes, even the mighty have fallen. But they found a way to get back up, learn from their mistakes and make the most of new opportunities. That's exactly what the entrepreneurial mindset is all about. To starting a successful business, you'll need the right vision, the right beliefs and the right habits. In Effective Entrepreneurship, you will discover: The 7 habits that made Steve Jobs, Warren Buffett, Bill Gates and Steve Jobs business moguls How reading one book per week (and a few newspapers per day) can sharpen your business acumen The number one reason why most businesses will fail A crucial thing that all self-made millionaires (and billionaires) believe in Gaining a better grasp of your business by relinquishing some control and why it works Andrew Carnegie's lessons for overcoming a big problem all entrepreneurs will face sooner or later - micromanagement How to delegate like the boss that you are 4 amazing strategies millionaires use to declutter their mind and stay sharp The 9 kinds of people all elite entrepreneurs surround themselves with One thing that Arianna Huffington and Anna Wintour do each morning to become the powerful women that they are Health and wellness wisdom from the best and most inspiring entrepreneurs And much more! Are you afraid that you don't have what it takes to become the next Jeff Bezos? Are you worried that you don't have the experience, the business knowledge and the acumen to persevere and realize a grand idea in the long-run? Effective Entrepreneurship will show you that you're not alone in your fears and worries about inadequacy. It will also inspire you by detailing the real-life struggles and adversities that the most powerful and successful have had to overcome. Being a great entrepreneur isn't about education or money. it's about the little things you do every single day, the little things that add up to change your destiny. If you are ready to discover the secrets of the world's most successful entrepreneurs and take your business to the next level, scroll up and click the "Add to Cart" button now.
Author: Rajat Bhargava
Publisher: John Wiley & Sons
ISBN: 1119708532
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
Get the real guidance you need to create and build your first startup company from founders who have been there many times before. The first run printing of The Startup Playbook SOLD OUT! So, we revised, expanded, and improved this second edition, including a new foreword by Brad Feld, author of Venture Deals. We still give our personal, how-to guide for building your startup from the ground up. You'll find a collection of the major lessons and shortcuts we've learned that will shift the odds in your favor. We're sharing our tips, secrets, and advice in a frank, founder-to-founder discussion with you. We make no bones about our bias. We're on your side, the founder's side. While venture capitalists, investors, and accelerators/incubators can add great value in the startup ecosystem, this book isn't about their points of view. We'll tell you where our interests as founders diverge from those on the other side of the table—investors, bankers, advisors, board members, and others—and what to do when that happens. The Startup Playbook is not a recipe, it's not a template, it's not a list of tasks to do. It's our insider's guide to starting a company and running it successfully in those critical early months. Between us, we've started over a dozen high-tech software companies and raised over $500 million in investment capital. We've acquired over thirty-five companies, had three of our startups go public, sold six of them, and we made billions of dollars for shareholders. We've also invested in over eighty startups, advised and mentored over two hundred companies and actively worked with venture capitalists (VCs), incubators, and accelerators to help launch many other new startups. We've had plenty of failures, too. And we've probably learned more from those than from the successes. We share those lessons as well. The Startup Playbook is full of our advice, guidance, do's, and don'ts from our years of experience as founders many times. We want to share our hard-earned knowledge with you to make success easier for you to achieve. "This book is extraordinarily fresh and exciting. In an accessible, straight talk fashion, this book is a manual, and an inspiration. The Startup Playbook is smart and avoids the 'I am so smart' over-writing endemic to the genre. Read this as it is presented. You'll be doing yourself a tremendous favor." —Amazon Reviewer
Author: Eric Ries
Publisher: Crown Currency
ISBN: 110190321X
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.
Author: Rob Walling
Publisher: The Numa Group LLC
ISBN: 0615373968
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.
